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Davide ‘Folletto’ Casali
THE THREE SPEEDS OF
EFFECTIVE COLLABORATION
Designer Startup Advisor
NIGHT.EU
Manifesto Ibridi
m a n i f e s t o i b r i d i . o r g
@Folletto
PART 1
HABITS FLOW
“
”
Forrester Research Report
Approximately 70%
of projects fail
because of lack
of user acceptance.
PROCESSES ARE STATIC,
SLOW TO CHANGE, ABSTRACT
MODEL
What you think happens
REALITY
What really happens≠
REAL FLOWS EXIST ACROSS PROCESSES
That’s perfectly fine!
PART 2
THREE SPEEDS
— COLLABORATION —
YOU + OTHER + OBJECTIVE
COLLABORATION HAS DIFFERENT LEVELS
LEVELS
LEVELS
LEVELS
LEVELS
THERE IS NO ‘ONE’ COLLABORATION TOOL
QUICK CHATS
EMAIL EXCHANGES
DOCUMENTATION
REALTIME ASYNC STORAGE
REALTIME ASYNC STORAGE
one-to-one one-to-few one-to-many
you must be there you will be there you’re not there
REALTIME
Skype
Messenger
Phone
Meetings
“Chat”
ASYNC
Email
Socialcast
Yammer
Forum
“Activity Flow”
STORAGE
Confluence
Sharepoint
Jira
GitHub
“Database”
RULE #1
Your collaboration strategy must cover
all the three speeds to be effective.
COROLLARY
There’s no single collaboration tool
that fits all the three speeds.
RULE #1
Your collaboration strategy must cover
all the three speeds to be effective.
Confluence
Skype
SharePoint
GitHub
Lync
Socialcast
Yammer
Box
STORAGEASYNCREALTIME
* this is about effective and simple features not simply a feature checklist
Most vendors consider this
synonymous with social
ASYNC
“Activity Flow”
+ +
REALTIME ASYNC STORAGE
RULE #2
Don’t put two competing solutions at
the same layer.
COROLLARY
Face to face meetings don’t count
unless you’re a small startup.
RULE #2
Don’t put two competing solutions at
the same layer.
+ +
STORAGEASYNCREALTIME
+ +
STORAGEASYNCREALTIME
Lync Socialcast SharePoint
+ +
STORAGEASYNCREALTIME
IRC P2 WordPress
+ +
STORAGEASYNCREALTIME
Skype Confluence Confluence
+ +
STORAGEASYNCREALTIME
Hangouts
Google
Mail
Google
Drive
Hangouts
Google
Mail
Google
Drive
RULE #3
Allow some form of integration
between the three speeds.
COROLLARY
If possible integrate also the existing
company systems through APIs.
RULE #3
Allow some form of integration
between the three speeds.
PART 3
STRATEGIES
STORAGEASYNCREALTIME
STORAGEASYNCREALTIME
UNIT 2
UNIT 1
Skype Email Box
Skype Email Confluence
UNIT 3 Meetings SocialCast Box
STORAGEASYNCREALTIME
UNIT 2
UNIT 1
Skype
Email
Email Confluence
UNIT 3 Meetings SocialCast
Box
STORAGEASYNCREALTIME
UNIT 2
UNIT 1
Skype
Email Confluence
UNIT 3 Meetings
SocialCast Box
STORAGEASYNCREALTIME
UNIT 2
UNIT 1
Skype
Email Confluence
UNIT 3 Meetings
SocialCast Box
BRIDGE
+ +
REALTIME ASYNC STORAGE
“
”
Bruno Munari
To complicate is easy, to simplify is hard.
To complicate, just add,
everyone is able to complicate.
Few are able to simplify.
Thanks.
@Folletto

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