Moritz Klussmann Geschäftsführer, CA Customer Alliance GmbH

1. förderbar
CUSTOMER ALLIANCE
28.06.2016

2. Moritz
Klussmann
CEO / Geschäftsführer and Co-Founder
Customer Alliance
2
INTRODUCING MYSELFWho
am I

3. AGENDA
ABOUT CUSTOMER ALLIANCE
OUR BUSINESS MODEL
ProFIT & FÖRDERBAR

4. Arabic
English
German
French
Italian
Spanish
Polish
ABOUT CUSTOMER ALLIANCEWho
we are
Founded in 2009
100+ employees
across 16 nationalities
Our support
team speaks:
4

5. 5
ABOUT CUSTOMER ALLIANCEWho
we are
FACTS ABOUT
THE COMPANY
Partner Association
35+
countries
4.000+
hotels
Sponsored by

6. OUR SOLUTION
Online Reputation ManagementInternet Booking Engine Rate Shopping
6
TO GIVE CONTROL OVER
REPUTATION AND BOOKINGS

7. Review Analytics
COLLECTION
INTEGRATIONANALYSIS
1. 360° Review Management Solution
Your online reviews in one single place
Improve your online reputation and visibility, save time evaluating guest feedback and get more direct bookings

8. COLLECTION
INTEGRATION
DISTRIBUTION
ANALYSIS
1. The Smart Review Management Solution
REVIEW
MANAGEMENT
SOLUTION
SMART

9. 25% Average
Return Rate
Add individual
questions
Protection from
fake reviews
1.
The review form
COLLECTION | INTEGRATION | DISTRIBUTION | ANALYSIS | LIVE DEMO
SEE EXAMPLE >
COLLECTIONThe Smart Review Management Solution

10. 1.
Integration of reviews on your website (Widget)
COLLECTION | INTEGRATION | DISTRIBUTION | ANALYSIS | LIVE DEMO
www.boscodellaspina.it
www.grandhotelortigia.it
www.lesrosees.com
www.continentalhotelbudapest.com SEE EXAMPLE >
Build trust
and reputation
Increase your commission
free bookings
No forwarding to third
party booking portals
INTEGRATION360° Review Management Solution

11. 1.
Integration of reviews on your website (Certificate)
COLLECTION | INTEGRATION | DISTRIBUTION | ANALYSIS | LIVE DEMOINTEGRATION
Best optimized
for all screen sizes
Enhanced
visual impact
Great social
integration
360° Review Management Solution

12. 1. The Smart Review Management Solution
Channel Manager - Distribute reviews through social media and review portals
COLLECTION | INTEGRATION | DISTRIBUTION | ANALYSIS | LIVE DEMO
DIFFERENT
PORTALS
SOCIAL
NETWORKS
YOUR WEBSITE
Increase your rankings
and bookings on
multiple sites
Facebook recommendations
reaches hundreds of friends
Increase your visibility
on the internet on
search engines
DISTRIBUTION
SEE EXAMPLE >

13. 1. The Smart Review Management Solution
Analysis (strengths, weaknesses, internal / external reviews, competition-benchmarking)
COLLECTION | INTEGRATION | DISTRIBUTION | ANALYSIS | LIVE DEMOANALYSIS
COMPETITION SEMANTICS EMAIL REPORTS EXTERNAL PORTALS SOCIAL MEDIA PDF / EXCEL
Save valuable time with
automatic reporting
All your online
reviews in one place
Integrated system for quality
and complaint management
SEE EXAMPLE >

14. 3. Overview
Customer Alliance KPIs at a glance
Paying customers: +4,000
Cash-Flow positive:
Time to recover CAC: < 11 month
MRR churn: < 1.0 %

15. 3. Sales Process
Gross to Net Call
x%
Net Call to Webinar Appointment
x%
Held Webinars
x%
Paying Customer
x%

16. 3. Customer Acquisition Cost vs Revenues
Our customer acquisition costs (CAC) are recovered within the first year
Time to recover CAC: 10,5 month
Min. contract duration: 12 month
Customer profitable from year 1
*1st year revenue based on average past six month revenue data
When do we make money?
Compensation for Sales: 86%
Compensation Marketing: 9%
Marketing Expenses: 5%
Composition of Ø CAC 2014
Revenues vs CAC

17. PRO FIT & FÖRDERBAR
17
ProFIT & förderbar
● Kai durch Zufall getroffen
● Gemeinsam über Pro FIT gesprochen.
● Projekt mit Kai und Michael umgesetzt.
● 680 TEUR Darlehen zzgl. 86 TEUR Zuschuss
● Günstiger Zins
● Enorme Prozesserleichterung
○ Gemeinsamer Workshop
○ (Fast) kein sonstiger Aufwand
○ Sehr gute Begleitung von Start bis Ende des
Projektes.
Vorteile

18. Thank You!
We are hiring!
http://www.customer-alliance.com/en/careers/
jobs@customer-alliance.com
MORE
BOOKINGS
MORE
REVENUE
MORE
REVIEWS
MORE
REVENUE
BETTER
PRICING
MORE
REVENUE
18