2. Did you know?
The GDP of the State of São
Paulo is bigger than Argentina,
Chile and Uruguay combined.
Argentina
370
São Paulo State
GDP (Billion US$) 633
GDP (Billion US$)
Chile
203
GDP (Billion US$)
Uruguay
40
GDP (Billion US$)
2
3. Did you know?
Brazil’s estimated
growth for 2011 is larger
than the GDP of all 281 Billion
Central America and the Central &
Caribbean combined Caribbean total
(That’s 19 countries!) GDP for 2011
331 Billion
Brazil’s GDP
Increase in 2011
3
4. Did you know?
Brazil’s growth in GDP for 2011 is larger than
the growth in GDP of the rest of Latin America.
Brazil 324
331 Billion
GDP Increase in 2011 Billion USD
USD
Rest of Latin
America
GDP Increase in 2011
4
5. Brazil Vs the rest of LATAM
Population Internet users
34% 39%
BRAZIL BRAZIL
66% 61%
LATAM
LATAM
GDP Nominal % E-commerce Credit cards
24%
44% 39% LATAM
56% BRAZIL LATAM
61%
LATAM
BRAZIL 76%
BRAZIL
5
6. Brazil is getting TOO HOT
$4.91 $41,990
$3.73 $17,555
32% 140%
Big Mac Honda Civic
$90.90 $3,500
$45.00 $4,700
102% -26%
Taxi to/from airport in Monthly apartment rent
São Paulo and New York (75 m2) in São Paulo
and New York
6
7. Becoming difficult to start a new business
$2,000 30.1%
(Santiago)
$5,000 70.0%
(São Paulo)
18.8%
$9,300
(NewYork) Labor taxes
Monthly office rent (150 m2)
6.7%
$30,000
35.1%
$63,000
34.6%
$73,500
Jr. Programmer annual salary Effective corporate taxes
on new investments
7
9. Chile, probably the easiest country
to start a business
"Ease of doing business" Ranking 128 62
Average time to register a firm
120 22
(days)
Costs of starting a business $ 750 $ 460
Programmer (annual) $ 63,000 $ 30,000
Office (monthly for 150 m2) $ 5,000 $ 2,000
Labor tax 70% 30%
Effective Corporate tax on new
35% 7%
investments
Pre-investment (up to US$ 60,000
per project) , Human Resources
No general incentives to foreign (up to US$ 25,000), Fixed Assets
Tax incentives
investments or e-commerce (up to US$2,000,000), R&D (35%
of certified contracts and tax
reductions on the remaining 65%).
9
10. Latam Asia
Compared to Asia, Latam has various advantages if you
want to replicate internet business models that proved
successful in the US and Europe.
Google the king of search Virtually the same time zone
Market Share: • NY vs Sao Paulo: +1 hours
USA 71%, UK 93%, Latam 90%, • London vs Sao Paulo: -4 hours
China 24%, Japan 38% • NY vs Beijing : +12 hours
• London vs Beijing: +7 hours
Facebook the king of social networks
FB Penetration:
USA 39%, Europe 25%, Latam Smaller distances
20%, Asia 4%
• NY to Sao Paulo (non stop):
9 hours 30 minutes
Lower language barries • NY to Beijing (non stop):
13 hours 30 minutes + JET LAG!
10
11. To keep in mind…
Brazil looks great but look beyond:
• The rest of Latam represents 54% of regional GDP
• Cheaper, faster and bigger incentives to start up in Chile
Real growth opportunities in all the region by 2015:
• E-commerce net increase of 42 Billion USD
• Online Ads Investments will grow 150% to 2.9 Billion USD
• 95M net new internet users. Total present 310mm
Don’t forget about Hispanics in the U.S.
• 50 million Hispanics (30 million online) with buying power of
1,330 billion by 2014
Business models in Latam can scale using very similar
techniques due to the similarity of platform penetration
(Google, Facebook, Twitter) compared to Asia and
Russian internet. (Tencent, Yandex, Vkontakte, Baidu)
11
12. TARJETASTELEFONICAS .COM
LIDER EN TARJETAS TELEFONICAS PREPAGAS
“fnbox is a Latin American technology company focused
on creating global and scalable Internet businesses.”
TARJETASTELEFONICAS .COM
Fuente: Harabara bold
TARJETAS
Original banners
TELEFONICAS .COM
Positivo
Rodrigo Teijeiro
Founder and CEO
rodrigo.teijeiro@fnbox.com
Negativo
Twitter @RodrigoTeijeiro
Want to know more? Visit www.fnbox.com
C 73% C 0%
M 64% M 58%
13. Appendix
GDP (Nominal) in Billions
SAO PAULO (2008) 632.70
Argentina (2010) 370.269
Chile (2010) 203.323
Uruguay (2010) 40.272
ARG + CHI + URU 613.864
13
14. Appendix
GDP (nominal)
Country 2010 2011e Increase
Brazil 2,090.31 2421.63 331.32
Country 2011e GDP (nominal)
Dominican Republic 54.912
Guatemala 46.383
Costa Rica 40.297
Panama 29.799
El Salvador 23.169
Trinidad and Tobago 22.466
Honduras 17
Jamaica 14.976
The Bahamas 7.787
Haiti 7.724
Nicaragua 7.05
Barbados 4.224
Belize 1.468
Antigua and Barbuda 1.174
St. Lucia 1.04
Grenada 0.728
St. Vincent and the Grenadines 0.593
St. Kitts and Nevis 0.557
Dominica 0.392
Central America & the Caribbean 281.739
14
15. Appendix
Country 2010 2011 Increase GDP (nominal) 2010-2011
Brazil 2,090.31 2,421.64 331.323
Mexico 1,039.12 1,167.12 128.003
Argentina 370.269 456.817 86.548
Colombia 285.511 307.845 22.334
Venezuela 290.678 294.271 3.593
Chile 203.323 231.302 27.979
Peru 152.83 167.846 15.016
Ecuador 58.91 65.032 6.122
Dominican Republic 51.626 54.912 3.286
Guatemala 41.471 46.383 4.912
Uruguay 40.272 43.265 2.993
Costa Rica 35.78 40.297 4.517
Panama 26.778 29.799 3.021
El Salvador 21.7 23.169 1.469
Bolivia 19.373 22.778 3.405
Trinidad and Tobago 20.59 22.466 1.876
Paraguay 18.475 22.143 3.668
Honduras 15.347 17 1.653
Jamaica 13.694 14.976 1.282
The Bahamas 7.538 7.787 0.249
Haiti 6.632 7.724 1.092
Nicaragua 6.551 7.05 0.499
Barbados 3.963 4.224 0.261
Suriname 3.682 3.889 0.207
Guyana 2.215 2.397 0.182
Belize 1.396 1.468 0.072
Antigua and Barbuda 1.105 1.174 0.069
St. Lucia 0.985 1.04 0.055
Grenada 0.674 0.728 0.054
St. Vincent and the 0.561 0.593 0.032
Grenadines
St. Kitts and Nevis 0.531 0.557 0.026
Dominica 0.376 0.392 0.016
REST OF LATAM 324.491
15
16. Appendix
Big Mac prices HONDA Civic LX
Country US$ Country US$
Brazil $ 4.91 Brazil $ 41,990
United States $ 3.73 Argentina $ 27,050
Argentina $ 3.56 Chile $ 24,480
Chile $ 3.34 Mexico $ 21,550
Mexico $ 2.50 USA $ 17,855
Taxi Fares Average Apartment (75 m2)
City From/to Airport US$ City US$
Sao Paulo $ 90.00 New York $ 4,700.00
New York $ 45.00 Sao Paulo $ 3,500.00
Buenos Aires $ 37.00 Buenos Aires $ 960.00
Santiago $ 24.00 Santiago $ 650.00
Mexico City $ 15.00 Mexico City $ 650.00
16
17. Appendix
Office (150 m2) Country Labor tax Effective
City US$ (excluding Corporate
personal Taxes on new
New York $ 9,300.00 income tax) investments
Sao Paulo $ 5,000.00 Argentina 41.0% 43.1%
Buenos Aires $ 2,500.00 Brazil 70.0% 35.1%
Chile 30.1% 6.7%
Santiago $ 2,000.00
Mexico 41.0% 17.5%
Mexico City $ 1,700.00 USA 18.8% 34.6%
Country
City Jr. Programmer
Manager*
New York $ 73,500 $ 179,000
Sao Paulo $ 63,000 $ 157,500
Mexico City $ 31,500 $ 118,000
Santiago $ 30,000 $ 110,000
Buenos Aires $ 27,000 $ 79,000
*For US the average wages are for COO positions.
*Other countries are average wages for a Country Manager
17
18. Appendix
Sources
Slide 2
Instituto Brasileiro de Geografia e Estatística (IBGE). Regional accounts 2004-2008. http://goo.gl/eUIS2
International Monetery Fund (IMF). World Economic Outlook Database, April 2011. http://goo.gl/u5ffb
Slide 3
International Monetery Fund (IMF). World Economic Outlook Database, April 2011. http://goo.gl/u5ffb
Slide 4
International Monetery Fund (IMF). World Economic Outlook Database, April 2011. http://goo.gl/u5ffb
Slide 5
Internet World Stats.
U.S. Census Bureau. International Database. http://goo.gl/sbMOG
International Monetery Fund (IMF). World Economic Outlook Database, April 2011. http://goo.gl/u5ffb
AmericaEconomia Intelligence
Slide 6
International Monetery Fund (IMF). World Economic Outlook Database, April 2011. http://goo.gl/u5ffb
The Economist. Big Mac Index. http://goo.gl/bbmvE
Honda International sites
18
19. Appendix
Sources
Slide 7
Payscales.com
Cato Institute. New Estimates of Effective Corporate Tax Rates on Business Investment.
http://goo.gl/pDGOQ
Slide 8
Doing Business (World Bank Group):
Chile. http://goo.gl/W2xKc
Brazil. http://goo.gl/ei7xp
ApexBrasil. http://goo.gl/DhMiA
Invest Chile (Corfo). http://goo.gl/NKqjE
Slide 9
Internet World Stats
International Monetery Fund (IMF). World Economic Outlook Database, April 2011. http://goo.gl/u5ffb
eMarketer. The Global Media Intelligence Report 2010
Slide 10
Socialbakers. http://goo.gl/i9HqS
19
20. Data sources
http://1.bp.blogspot.com/_dr3S8zqPnj4/TTVmjYCaGhI/AAAAAAAATjw/pHzIthd47NE/s1600/market-share-large-1024x768.png
http://www.searchenginebite.com/google-has-90-share-in-search-market-of-latin-america.html/
http://oxstones.com/latin-america-will-see-the-highest-e-commerce-growth-worldwide-through-2015/
http://www.imf.org/external/pubs/ft/weo/2011/01/weodata/weorept.aspx?pr.x=59&pr.y=14&sy=2009&ey=2016&scsm=1&ssd=1
&sort=country&ds=.&br=1&c=205&s=NGDPD%2CPPPGDP&grp=1&a=1
http://www.etforecasts.com/products/ES_intusersv2.htm
20