3. CONSUMERS ARE INCREASINGLY NETWORKED
THROUGH THEIR DIGITAL DEVICES
1.6B
1.5B
Computers “on-line”
Television Sets
5.8B Mobile Phones
Source: Morgan Stanley, Wireless Intelligence Report, Computer Industry Almanac
1.8B Smart Phones
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4. AN EVOLVED CONSUMER ENGAGEMENT MODEL
TV | Outdoor | Radio | Print | Mobile
Brand PR – Print, TV, Radio, Blogs
Equipment | Websites | Packages | Distribution Fleet
Social Media | In-store
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11. INTEGRATED CAMPAIGN RESULTS
Largest SB Broadcast ever @ 111.3MM viewers
Highest HH Ratings for Coca-Cola SB Broadcast Ads – 117MM
2.1MM unique NBC live stream viewers
CokePolarBowl live stream 9MM views…averaging 28 mins
Largest Social TV event of all time @12.2MM comments within broadcast window
70 MM Pre-Game Impressions
1 Billion Impressions for Coca-Cola
61,783 Online Game Day Conversations +2,069% vs PY
Highest recorded tweets/sec @ 12,233 at end of the game
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12. PLACEMENT OF MOVEMENT OF
MESSAGES STORIES
Message
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