2. Our Mission
To establish a bridge
between industries and
universities to enable a
constant exchange of
expertise, mentorship, a
nd career opportunities in
the areas of
marketing, strategy &
communication.
3. In 5 years…
…CNTAE has given away 10 cars, $250,000 worth of prizes,
and over 25 internships to contestants!
4. Did you know that students JUST LIKE YOU
have been responsible for the Canadian
campaigns for these cars?
5. 2012 Challenge
Develop an integrated marketing communications campaign to launch an
all-new Chevrolet vehicle to the target audience in urban city centers
across Canada by using the following channels:
• New media/digital/event/guerrilla/social/viral/mobile/experiential
• Traditional media in its new avatar
Requirements:
• Budget: $5,000,000 (maximum)
• Timing: Fall 2012
Campaign must:
• Be executable in all major Urban centers in Canada
• Be executable and relevant in English and French
• Include integrated multicultural elements/tactics/strategies – ensure the
changing demographics of today’s Canadian Cities are reflected
• Use realistic costs for budgeting
Visit www.topadexec.com for more details!
6. How does it work?
Phase 1: The Elevator Pitch
DEADLINE: January 23rd, 2012 11:59 EST
2 – page summary outlining your bright idea, 3 pages of
appendices: total 5 pages + CNTAE title page
Phase 2: Top 25 – The Strategy Document
Comprehensive Marketing Plan, including appendices
outlining strategy, media channels, creative elements,
positioning, execution + more
Phase 3: Rubber Meets the Road
30 Minute final presentation of strategy at the closing
ceremonies to industry and academic judges
Two words: Bring. It.
7. 2012 Prizing
1st Place: Two Chevrolet Sparks!
2nd Place: Two $2,500 Scholarships
3rd Place: Two $1,000 Scholarships
8. Where are they now?
Anita Javed – TAXI
Bram Warshafsky – Johnson & Johnson
Amy Tran – Fuse Marketing
Chris Marrone – Juniper Park
Guillermo Anderson – Wunderman
Heather Moffat – Marshall Finn
Monica Walker – BCG
David Sherrard – Mercedes-Benz
Mark Scattolon – e=mz2
Maya Cieszynska – PepsiCo
Michael Holmes – Microsoft
You – Your dream Job
9. What’s in it for you?
CNTAE can change your life.
WIN A CAR GET A JOB LEAVE A LEGACY
GRAND PRIZE of (2) Internships Your idea can be
Chevrolet Vehicles available through executed by Chevrolet
our sponsors and
partners
FULLY LOADED
BECOME
NO STRINGS CANADA’S NEXT
ATTACHED TOP AD EXEC
10. Tips For A Wicked First Submission
early & frequently
on the product & competitors
your Idea!
Use 5 pages
12. Contact Information:
University CAM:
Vicki Carayannakis
cara2140@mylaurier.ca
Canada's Next Top Ad Exec at Wilfrid Laurier
www. topadexec.com
Thank you!
Editor's Notes
The competition with the biggest network in the industry
It’s the competition with the biggest wins
Here are some of the previous cars that were WON BY, and whose campaigns were CREATED BY students JUST LIKE YOU.
Please read complete brief at www.topadexec.comYou can compete ON YOUR OWN or in a team of TWO PEOPLE.Teams of two can be from the same or different schools, or even a mix of an MBA anda BBAstudent!Students with Business Majors AND Minors can compete! (Business Option)
Phase 1: The Elevator Pitch – DEADLINE: January 23rd, 2012, 11:59am EST2-page sales pitch of why your idea is the best in the countryMaximum 2 pages (Maximum 3 pages for appendices)Total – 5 pages Phase 2: The Strategy Document (Top 25)Comprehensive report outlining strategy, media channels, creative Elements, positioning and executionPhase 3: Rubber Meets the Road (Top 10)Invited to downtown Toronto for a FREE two - three night event30 minute presentation of your strategy to a panel of senior industry judges
PRIZES!
Past Competitors and how they made their way to the industry through Canada’s Next Top Ad Exec.
The perks!
How to make a wicked first submission: You only have one kick to be the best – so make it a good one! These are actions that need to be taken in order to maximize your potential in CNTAE and submit the best.
The competition with the biggest network in the industry!
Feel free to contact your Campus Account Manager (CAM, Vicki Carayannakis) for any questions.A full PDF is available on the website detailing everything.GOOD LUCK, BRILLIANT LAURIER STUDENTS!
