This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here: http://flevy.com/browse/business-document/personal-brand-statement-template-844 Excel template for developing a personal Brand Statement, along with supporting Objective(s), Strategy, Tactics, and Success Measures. First tab is a completed example. Includes description of Value Propositions, how executives experience me strategically and interpersonally in a global pharmaceutical context.

1. Brand Statement
Objective Strategy Tactics Success Measures Support required
Voice of the customer
Build on strengths that are
shown to be needed by the
customer..
Seek and listen to voice of customer. Know and showcase
and build on strengths. Identify areas of weakness and
strengthen or find a better way of doing them if they add value
service is highly valued with demonstrable added
value and risk reduction
importance/satisfaction exercise on key activities
and delveirables
Service provision impact measures - Business
specific such as ROI/ productivity impact / market
impact/decline of competitive Rx's
committed team, committed partnerships in the dermatology community,
including key collaboration with vendors
Engage and learn how to
recalibrate and refocus on
the things that add value to
the customer and business....
as above
Explore Lateral thinking discussions to increase flexibility and
innovation
Feedback improvements build relationships with key customers
explore Consumer Brand customer insight strategies
I am a cross functional problem solver and dynamic strategic thinker who connects various stakeholders, groups, cultural mores, ideas, and complex subjects while positively seeking solutions to evolving
problems and markets.
Effectively sell dermatology
Rx's into a competitive
market
explore lateral area discussions ( to raise innovation) relevant to business needs and services
Feedback from peers and manager
Few months to assimilate and build brands.
Honest customer feedback
Sales Leader who inspires
team to make a difference
for/with the customer to
enhancing the health safety,
environment and wellbeing
through the choices they
make
Assess current areas where change needs to occur
Develop and implement plans to realign as needed
Test strength of brand
Build market capability, formulary, and key target relationships
with specialty pharmacies (ABC, Irmat) to jettison Rx's.
Achieve a highly sales result
Voice of the customer see how it fits with the brand
and then review brand - do i need to work
harder/different on my brand or adjust my brand if
it is not meeting customer needs

2. Brand Statement
Objective Strategy Tactics Success Measures Support required
explore lateral area discussions ( to raise innovation) relevant to business needs and services
This document is a partial preview. Full document download can be found on Flevy:
http://flevy.com/browse/document/nate-hughes-brand-statement-844

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