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Marketing Campaign Budget ROI

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This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here:
http://flevy.com/browse/business-document/marketing-campaign-budget-roi-1528

BENEFITS OF DOCUMENT

1. Marketing budget

2. Marketing strategy

3. Return on investment

DOCUMENT DESCRIPTION

I have created a Marketing Campaign Budget worksheet in excel that will allow you to keep track of the expenses your company made for a marketing campaign. At the same time you can also calculate the campaigns Return on investment (ROI) and return on assets (ROA)

The excel sheet contains the following sheets:

1. Marketing budget breakdown
2. campaign budget and ROI
3. ROI Calculator
4. ROA calculator

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Marketing Campaign Budget ROI

  1. 1. Marketing Budget Breakdown $250,000 Enter values into red boxes $0 $250,000 Staff Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Sub Totals Salaries $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Benefits $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Payroll Taxes $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Bonus $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Sub Total $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Market Research Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Sub Totals Primary Research $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Secondary Research $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Sub Total $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Marketing Communications Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Sub Totals Brand (Awareness, Branding) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Website (SEM, Maintenance, Optimisation) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Email marketing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Direct mail $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Online advertising $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Offline advertising $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Public Relations (PR) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Events $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Collateral $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 E-Media (Videos) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Sub Total $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Customer Growth and Retention Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Sub Totals New business lead generation (purchasing data) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Customer loyalty scheme $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Sub Total $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Agencies Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Sub Totals Agency 1 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Agency 2 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Agency 3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Sub Total $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Top line Starting Budget Budget Spent Budget Remaining
  2. 2. Grand Total Spend $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/marketing-campaign-budget-roi-1528
  3. 3. Campaign Budget & ROI $200.00 $0.25 Enter values into red boxes Staff Person A Person B Person C Person D Person E Person F Person G Person H Person I Annual Salary $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Hours worked per year* $1,800.00 $1,800.00 $1,800.00 $1,800.00 $1,800.00 $1,800.00 $1,800.00 $1,800.00 $1,800.00 Hourly rate $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Hours worked on campaign $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Cost to campaign $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Total staff cost $0.00 * based on working 35 hours, 5 days per week, 48 weeks a year Number of recipients $100.00 Cost of whole campaign $200.00 Cost to send all emails $50.00 Cost per recipient $2.00 Cost to send each email $0.50 Cost of total direct mail postage $50.00 Expected response rate** $0.10 Cost to send each direct mail $0.50 Number expected to respond $10.00 Cost of total direct mail collateral $50.00 Cost per response $20.00 Cost of each direct mail collateral $0.50 Cost of total direct mail 'presents' $50.00 Expected conversion rate*** $0.25 Cost of each direct mail present $0.50 Number expected to convert $2.50 Other $0.00 Cost per conversion $80.00 Total cost of communications $200.00 Average profit/surplus made on each sale $100.00 Event Cost Total profit made $250.00 Venue $0.00 Profit minus cost of campaign $50.00 Food & beverage $0.00 Accommodation $0.00 **Those you expect to respond to your campaign Staff Travel & Expenses $0.00 ***Those you expect to make a sale Other $0.00 Total event costs $0.00 Competition Cost of 1st place prize $0.00 Cost of 2nd place prize $0.00 Cost of 3rd place prize $0.00 Total cost of prize $0.00 Total Campaign Cost ROI Marketing Communications Campaign ROI Calculator This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/marketing-campaign-budget-roi-1528
  4. 4. General ROI Calculator Enter values into red boxes Return on investment (ROI) $1.50 Number of recipients $1,000.00 Total cost of activity $1,000.00 Cost per recipient $1.00 Expected response rate** $0.10 Number expected to respond $100.00 Cost per response $10.00 Expected conversion rate*** $0.25 Number expected to convert $25.00 Cost per conversion $40.00 Average profit/surplus made on each sale $100.00 Total profit made $2,500.00 Profit minus cost of activity $1,500.00 **Those you expect to respond to your campaign ***Those you expect to make a sale This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/marketing-campaign-budget-roi-1528
  5. 5. General ROA Calculator Enter values into red boxes Return on assets (ROA) 1% Cost of assets* $1,000.00 Profit made** $12.00 * Assets used in campaign, department of whole organisation depending on what you wish do calculate ** From a campaign, activity or as an organisation as a whole over a set period of time This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/marketing-campaign-budget-roi-1528
  6. 6. 1 Flevy (www.flevy.com) is the marketplace for premium documents. These documents can range from Business Frameworks to Financial Models to PowerPoint Templates. Flevy was founded under the principle that companies waste a lot of time and money recreating the same foundational business documents. Our vision is for Flevy to become a comprehensive knowledge base of business documents. All organizations, from startups to large enterprises, can use Flevy— whether it's to jumpstart projects, to find reference or comparison materials, or just to learn. Contact Us Please contact us with any questions you may have about our company. • General Inquiries support@flevy.com • Media/PR press@flevy.com • Billing billing@flevy.com

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