SlideShare a Scribd company logo
1 of 7
Cells to fill in manually
Products (or services) to compare →
Attributes or competition factors ↓

1-5 Ratings ↓ 1-5 Ratings ↓ 1-5 Ratings ↓ 1-5 Ratings ↓

Optional: Weighted
Scores
Factor Weight (1-5)

Total Value Score=

0
Score

0
Score
0
0
0
0
0
0
0
0
0
0
0
0
0

0
Score
0
0
0
0
0
0
0
0
0
0
0
0
0

Score
0
0
0
0
0
0
0
0
0
0
0
0
0

0
0
0
0
0
0
0
0
0
0
0
0
0

Step 1: List the products or services you want to compare - include as many as you like but more than 4 will look busy
Step 2: List the product attributes and/or factors of competition - only include those factors that create value for the customer.
Step 3: Rate each product or service on a scale of 0-5, 5 being the best, 1 being the worst and 0 being non-existent
- Note that when scoring the price attribute to do so from the perspective of the value created to the consumer - e.g. if the price is low, the factors score should be high
- Also note that scoring data can be obtained one of two ways: 1) Your own perspective based on your knowledge of the market - works in a pinch but not generally recommended; or 2) consumer survey data
Step 4: For your product, manipulate your factors of competition by raising, reducing, eliminating, or creating new factors
Note: If you need additional factors or products to show up on the graph, highlight the graph and move the blue (and purple) outline boxes to include the new factors or products
Blue Ocean Strategy Canvas

Scoring

5
4
3
2
1

0

Factors of Competition
Cells to fill in manually
Products (or services) to compare →
Attributes or competition factors ↓
Processor
Screen Size
Thin-ness
Screen Quality
Battery Life
Camera
SD Memory Storage
Competitive Factor
Competitive Factor
Competitive Factor
Competitive Factor
Competitive Factor

iPhone 5S

Droid Razr

Moto X

1-5 Ratings ↓ 1-5 Ratings ↓ 1-5 Ratings ↓ 1-5 Ratings ↓
4
2
3
0
2
3
4
0
3
5
2
0
3
2
4
0
3
1
4
0
5
1
3
0
0
3
2
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0

Optional: Weighted
Scores
Factor Weight (1-5)
4
4
3
4
5
4
1

Total Value Score=

iPhone 5S Droid Razr
Score
Score
16
8
8
12
9
15
12
8
15
5
20
4
0
3
0
0
0
0
0
0
0
0
0
0
80
55

Moto X
Score

Score
12
16
6
16
20
12
2
0
0
0
0
0
84

0
0
0
0
0
0
0
0
0
0
0
0
0

Step 1: List the products or services you want to compare - include as many as you like but more than 4 will look busy
Step 2: List the product attributes and/or factors of competition - only include those factors that create value for the customer.
Step 3: Rate each product or service on a scale of 0-5, 5 being the best, 1 being the worst and 0 being non-existent
- Note that when scoring the price attribute to do so from the perspective of the value created to the consumer - e.g. if the price is low, the factors score should be high
- Also note that scoring data can be obtained one of two ways: 1) Your own perspective based on your knowledge of the market - works in a pinch but not generally recommended; or 2) consumer survey data
Step 4: For your product, manipulate your factors of competition by raising, reducing, eliminating, or creating new factors
Note: If you need additional factors or products to show up on the graph, highlight the graph and move the blue (and purple) outline boxes to include the new factors or products
Blue Ocean Strategy Canvas
iPhone 5S

Droid Razr

Scoring

5
4
3
2
1

0

Factors of Competition

Moto X
Cells to fill in manually
Products (or services) to compare →
Attributes or competition factors ↓
Processor
Screen Size
Thin-ness
Screen Quality
Battery Life
Camera
SD Memory Storage
Custom Colors
Competitive Factor
Competitive Factor
Competitive Factor
Competitive Factor

iPhone 5S

Droid Razr

Moto X

1-5 Ratings ↓ 1-5 Ratings ↓ 1-5 Ratings ↓ 1-5 Ratings ↓
4
2
3
0
2
3
4
0
3
5
2
0
3
2
4
0
3
1
4
0
5
1
3
0
0
3
2
0
0
0
5
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0

Optional: Weighted
Scores
Factor Weight (1-5)
4
4
3
4
5
4
1
3

Total Value Score=

iPhone 5S Droid Razr
Score
Score
16
8
8
12
9
15
12
8
15
5
20
4
0
3
0
0
0
0
0
0
0
0
0
0
80
55

Moto X
Score

Score
12
16
6
16
20
12
2
15
0
0
0
0
99

0
0
0
0
0
0
0
0
0
0
0
0
0

Step 1: List the products or services you want to compare - include as many as you like but more than 4 will look busy
Step 2: List the product attributes and/or factors of competition - only include those factors that create value for the customer.
Step 3: Rate each product or service on a scale of 0-5, 5 being the best, 1 being the worst and 0 being non-existent
- Note that when scoring the price attribute to do so from the perspective of the value created to the consumer - e.g. if the price is low, the factors score should be high
- Also note that scoring data can be obtained one of two ways: 1) Your own perspective based on your knowledge of the market - works in a pinch but not generally recommended; or 2) consumer survey data
Step 4: For your product, manipulate your factors of competition by raising, reducing, eliminating, or creating new factors
Note: If you need additional factors or products to show up on the graph, highlight the graph and move the blue (and purple) outline boxes to include the new factors or products
nsumer survey data
Blue Ocean Strategy Canvas
iPhone 5S

Droid Razr

Moto X

RAISE

4

RAISE

3

1

0

Factors of Competition

ELIMINATE

REDUCE

2

CREATE

Scoring

5

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Blue Ocean Strategy Canvas Template

  • 1. Cells to fill in manually Products (or services) to compare → Attributes or competition factors ↓ 1-5 Ratings ↓ 1-5 Ratings ↓ 1-5 Ratings ↓ 1-5 Ratings ↓ Optional: Weighted Scores Factor Weight (1-5) Total Value Score= 0 Score 0 Score 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Score 0 0 0 0 0 0 0 0 0 0 0 0 0 Score 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Step 1: List the products or services you want to compare - include as many as you like but more than 4 will look busy Step 2: List the product attributes and/or factors of competition - only include those factors that create value for the customer. Step 3: Rate each product or service on a scale of 0-5, 5 being the best, 1 being the worst and 0 being non-existent - Note that when scoring the price attribute to do so from the perspective of the value created to the consumer - e.g. if the price is low, the factors score should be high - Also note that scoring data can be obtained one of two ways: 1) Your own perspective based on your knowledge of the market - works in a pinch but not generally recommended; or 2) consumer survey data Step 4: For your product, manipulate your factors of competition by raising, reducing, eliminating, or creating new factors Note: If you need additional factors or products to show up on the graph, highlight the graph and move the blue (and purple) outline boxes to include the new factors or products
  • 2. Blue Ocean Strategy Canvas Scoring 5 4 3 2 1 0 Factors of Competition
  • 3. Cells to fill in manually Products (or services) to compare → Attributes or competition factors ↓ Processor Screen Size Thin-ness Screen Quality Battery Life Camera SD Memory Storage Competitive Factor Competitive Factor Competitive Factor Competitive Factor Competitive Factor iPhone 5S Droid Razr Moto X 1-5 Ratings ↓ 1-5 Ratings ↓ 1-5 Ratings ↓ 1-5 Ratings ↓ 4 2 3 0 2 3 4 0 3 5 2 0 3 2 4 0 3 1 4 0 5 1 3 0 0 3 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Optional: Weighted Scores Factor Weight (1-5) 4 4 3 4 5 4 1 Total Value Score= iPhone 5S Droid Razr Score Score 16 8 8 12 9 15 12 8 15 5 20 4 0 3 0 0 0 0 0 0 0 0 0 0 80 55 Moto X Score Score 12 16 6 16 20 12 2 0 0 0 0 0 84 0 0 0 0 0 0 0 0 0 0 0 0 0 Step 1: List the products or services you want to compare - include as many as you like but more than 4 will look busy Step 2: List the product attributes and/or factors of competition - only include those factors that create value for the customer. Step 3: Rate each product or service on a scale of 0-5, 5 being the best, 1 being the worst and 0 being non-existent - Note that when scoring the price attribute to do so from the perspective of the value created to the consumer - e.g. if the price is low, the factors score should be high - Also note that scoring data can be obtained one of two ways: 1) Your own perspective based on your knowledge of the market - works in a pinch but not generally recommended; or 2) consumer survey data Step 4: For your product, manipulate your factors of competition by raising, reducing, eliminating, or creating new factors Note: If you need additional factors or products to show up on the graph, highlight the graph and move the blue (and purple) outline boxes to include the new factors or products
  • 4. Blue Ocean Strategy Canvas iPhone 5S Droid Razr Scoring 5 4 3 2 1 0 Factors of Competition Moto X
  • 5. Cells to fill in manually Products (or services) to compare → Attributes or competition factors ↓ Processor Screen Size Thin-ness Screen Quality Battery Life Camera SD Memory Storage Custom Colors Competitive Factor Competitive Factor Competitive Factor Competitive Factor iPhone 5S Droid Razr Moto X 1-5 Ratings ↓ 1-5 Ratings ↓ 1-5 Ratings ↓ 1-5 Ratings ↓ 4 2 3 0 2 3 4 0 3 5 2 0 3 2 4 0 3 1 4 0 5 1 3 0 0 3 2 0 0 0 5 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Optional: Weighted Scores Factor Weight (1-5) 4 4 3 4 5 4 1 3 Total Value Score= iPhone 5S Droid Razr Score Score 16 8 8 12 9 15 12 8 15 5 20 4 0 3 0 0 0 0 0 0 0 0 0 0 80 55 Moto X Score Score 12 16 6 16 20 12 2 15 0 0 0 0 99 0 0 0 0 0 0 0 0 0 0 0 0 0 Step 1: List the products or services you want to compare - include as many as you like but more than 4 will look busy Step 2: List the product attributes and/or factors of competition - only include those factors that create value for the customer. Step 3: Rate each product or service on a scale of 0-5, 5 being the best, 1 being the worst and 0 being non-existent - Note that when scoring the price attribute to do so from the perspective of the value created to the consumer - e.g. if the price is low, the factors score should be high - Also note that scoring data can be obtained one of two ways: 1) Your own perspective based on your knowledge of the market - works in a pinch but not generally recommended; or 2) consumer survey data Step 4: For your product, manipulate your factors of competition by raising, reducing, eliminating, or creating new factors Note: If you need additional factors or products to show up on the graph, highlight the graph and move the blue (and purple) outline boxes to include the new factors or products
  • 7. Blue Ocean Strategy Canvas iPhone 5S Droid Razr Moto X RAISE 4 RAISE 3 1 0 Factors of Competition ELIMINATE REDUCE 2 CREATE Scoring 5