Personal Information
Organização/Local de trabalho
São Paulo Area, Brazil, São Paulo Brazil
Cargo
Senior Manager - Digital and Innovation at Ipsos Connect
Setor
Advertising / Marketing / PR
Sobre
I'm a strategist with extensive experience in digital and integrated communications.
I've been fortunate to have contributed, building strategies, for notable brands such as Renault, Santander, Fiat, Mitsubishi, Totvs, Abril, Nextel and, also, for interesting startup-challengers.
My professional experience is built throughout ten years working in the communications and marketing field.
I believe:
- that insights and innovative solutions are results of hard deep work
- that creativity and systematization work great together
- that entrepreneurial behavior is also important inside organizations
- that simplicity is a necessity for communication, brands and businesses
- that strong and c...
Apresentações
(2)
Gostaram
(83)
Ver tudo
The slide deck we used to raise half a million dollars
Buffer
•
Há 9 anos
The Customer Gap, Premium Puzzle And Future Of Customer Interactions
Helge Tennø
•
Há 7 anos
Network Effects
a16z
•
Há 6 anos
Go-to-Market Best Practices for Startups
a16z
•
Há 7 anos
Mobile Is Eating the World (2016)
a16z
•
Há 6 anos
We Are Social: Think Forward 2016
We Are Social
•
Há 7 anos
Top 10 Mobile Trends 2015
DMI
•
Há 8 anos
In the end the best app wins no matter who makes it
Helge Tennø
•
Há 8 anos
Cars Online 2015
Capgemini
•
Há 7 anos
Content Strategy 2015: Marketing, Mobile, and the Enterprise
Kristina Halvorson
•
Há 8 anos
WTF is a Data Strategy? - WTF Programmatic UK, 11/11/14
Digiday
•
Há 8 anos
A New Value Framework for Creative Businesses - BBH Labs at SPOT Conference 2014
Agathe Guerrier
•
Há 8 anos
Choice Architecture in Behavioral Economics
Lola Sanchez
•
Há 11 anos
The New Marketing Landscape By Dan Pankraz
guest7e5b6a
•
Há 14 anos
UX Experience Design: Processes and Strategy
CHI UX Indonesia
•
Há 8 anos
Social TV: How to create connected media experiences
Planning-ness
•
Há 9 anos
Planning-ness 2013: How to Turn Data into Design
Erik Brown
•
Há 9 anos
Future of advertising - Some thoughts from the present to predict the future of brand communication
Agustín Soriano
•
Há 8 anos
The success of microsite marketing strategy
Regalix
•
Há 10 anos
100 Words About Digital Branding
Mike Arauz
•
Há 13 anos
Google Think Travel Keynote - Faris
Faris Yakob
•
Há 10 anos
Feed back le web 13 in paris - laurent reich
Laurent Reich
•
Há 9 anos
The Beginners Guide to Startup PR #startuppr
Onboardly
•
Há 8 anos
Thinkers and Makers - Capabilities 2013
Thinker and Makers
•
Há 9 anos
20 Epic Examples of Content Marketing
Joe Pulizzi
•
Há 9 anos
Huge Inc Intro to UX/UI lecture at Campus London
nikkiguna
•
Há 10 anos
Start-up Chile Marketing & Advertising Tribe - Session 3
Liane Siebenhaar
•
Há 9 anos
Start-up Chile Marketing & Advertising Tribe - Session 1
Liane Siebenhaar
•
Há 9 anos
The hottest analysis tools for startups
Liane Siebenhaar
•
Há 9 anos
Tv2.0 terra coutinho
Marcelo Coutinho Lima
•
Há 9 anos
Adapting ourselves to adaptive content
Karen McGrane
•
Há 11 anos
IA Summit 2013 Closing Plenary
Karen McGrane
•
Há 9 anos
Planning for Transmedia
Griffin Farley
•
Há 10 anos
The Maker Movement by @boardofinno
Board of Innovation
•
Há 9 anos
Digital content trends 2013
Neil Perkin
•
Há 10 anos
JWT: 10 Trends for 2013 - Executive Summary
J. Walter Thompson Intelligence
•
Há 10 anos
Positioning
Helge Tennø
•
Há 10 anos
Content Marketing Strategy - The Future is Bright for Web Content
TopRank Marketing Agency
•
Há 10 anos
20 Ways to Rock Social Media - Visual eBook
TopRank Marketing Agency
•
Há 10 anos
How I stopped worrying about the future, and got busy inventing it
Bud Caddell
•
Há 10 anos
PORTFOLIO | Case: Natal Nextel
Maiana Lasevicius
•
Há 10 anos
Harvard GSD Design Thinking Seminar- Idris Mootee (part 1of10)
Idris Mootee
•
Há 10 anos
Tutorial Business Model Kit - by @boardofinno
Board of Innovation
•
Há 10 anos
Next Generation Media Quarterly July 2011
dentsu
•
Há 11 anos
How We Do It in Brazil #SxSW2012
JWT Brasil
•
Há 10 anos
Culture Networks (SXSW 2012)
Tim Stock
•
Há 10 anos
JWT: 100 Things to Watch in 2012
J. Walter Thompson Intelligence
•
Há 11 anos
A Mobile Day in the Life - 360i Digital Marketing Summit
360i
•
Há 11 anos
The Psychology of Space (Urban Academy)
Tim Stock
•
Há 11 anos
Letting Go
yiibu
•
Há 11 anos
Production as strategy
Zeus Jones
•
Há 11 anos
Pamela Rutledge: Planning-ness 2011
Planning-ness
•
Há 11 anos
12 Trends from Cannes 2011
The Social Practice
•
Há 11 anos
Fallon Brainfood x Planning-ness 2010: How To Plan Apps
Aki Spicer
•
Há 12 anos
How To Do Propagation Planning
Griffin Farley
•
Há 12 anos
JWT: 100 Things to Watch in 2011
J. Walter Thompson Intelligence
•
Há 12 anos
Direct versus Indirect Advertising
Charles Frith
•
Há 15 anos
Verdades, mentiras e mídias sociais
JWT Brasil
•
Há 11 anos
10 business models that rocked - by @nickdemey @boardofinno (boardofinnovation.com)
Board of Innovation
•
Há 12 anos
Modern Brands V1
Zeus Jones
•
Há 13 anos
Postdigitalbriefs2 - August 2010
Gareth Kay
•
Há 12 anos
Designing identities
Helge Tennø
•
Há 12 anos
100 Beautiful Slides from Cannes Lions 2010
Jesse Desjardins - @jessedee
•
Há 12 anos
Social Psychology of Social Shopping: How Social Commerce Works
Paul Marsden
•
Há 12 anos
As coisas mudaram... e daí?
Werner Iucksch
•
Há 14 anos
Fallon Brainfood x VCU Brandcenter: The Engagement Opportunity
Aki Spicer
•
Há 12 anos
Social Commerce | Beyond Transactions
Paul Marsden
•
Há 12 anos
The True Value of Social Media
Brandon Murphy
•
Há 12 anos
How Advertising Sells
Miami Ad School/ESPM
•
Há 12 anos
(Graham Brown mobileYouth) 2010 Youth Trends Report Part 2
Graham Brown
•
Há 13 anos
Dicas para os planners do futuro
carlosbronze
•
Há 13 anos
DigiTime - 8 Digital Marketing Trends
Guy Haim
•
Há 13 anos
Young Planners 2009 - Nissan - Paulo Cesar
grupodeplanejamento
•
Há 13 anos
(Graham Brown mobileYouth) Now I Can Drink Me - 12 Future Youth Marketing Trends Here Today
Graham Brown
•
Há 13 anos
Best Brands Global 2008
Pedro German Lopez Meza
•
Há 14 anos
Advertising Stunts And Ideas Q22009
Ayman Sarhan
•
Há 13 anos
Post Digital Marketing 2009
Helge Tennø
•
Há 13 anos
Twitter no Brasil
bullet_promo
•
Há 13 anos
New Rules For Power Point Presentations (Revised)
Christina Quick Henderson
•
Há 13 anos
Way of the Whiteboard
J. David Goodman
•
Há 13 anos
Developing for the GeoWeb: Notes From The Field Dev Summit 2009
Dave Bouwman
•
Há 13 anos
The Brand Gap
coolstuff
•
Há 15 anos
Modern Brand Building
Paul Isakson
•
Há 14 anos
Apresentações
(2)
Gostaram
(83)
Ver tudo
The slide deck we used to raise half a million dollars
Buffer
•
Há 9 anos
The Customer Gap, Premium Puzzle And Future Of Customer Interactions
Helge Tennø
•
Há 7 anos
Network Effects
a16z
•
Há 6 anos
Go-to-Market Best Practices for Startups
a16z
•
Há 7 anos
Mobile Is Eating the World (2016)
a16z
•
Há 6 anos
We Are Social: Think Forward 2016
We Are Social
•
Há 7 anos
Top 10 Mobile Trends 2015
DMI
•
Há 8 anos
In the end the best app wins no matter who makes it
Helge Tennø
•
Há 8 anos
Cars Online 2015
Capgemini
•
Há 7 anos
Content Strategy 2015: Marketing, Mobile, and the Enterprise
Kristina Halvorson
•
Há 8 anos
WTF is a Data Strategy? - WTF Programmatic UK, 11/11/14
Digiday
•
Há 8 anos
A New Value Framework for Creative Businesses - BBH Labs at SPOT Conference 2014
Agathe Guerrier
•
Há 8 anos
Choice Architecture in Behavioral Economics
Lola Sanchez
•
Há 11 anos
The New Marketing Landscape By Dan Pankraz
guest7e5b6a
•
Há 14 anos
UX Experience Design: Processes and Strategy
CHI UX Indonesia
•
Há 8 anos
Social TV: How to create connected media experiences
Planning-ness
•
Há 9 anos
Planning-ness 2013: How to Turn Data into Design
Erik Brown
•
Há 9 anos
Future of advertising - Some thoughts from the present to predict the future of brand communication
Agustín Soriano
•
Há 8 anos
The success of microsite marketing strategy
Regalix
•
Há 10 anos
100 Words About Digital Branding
Mike Arauz
•
Há 13 anos
Google Think Travel Keynote - Faris
Faris Yakob
•
Há 10 anos
Feed back le web 13 in paris - laurent reich
Laurent Reich
•
Há 9 anos
The Beginners Guide to Startup PR #startuppr
Onboardly
•
Há 8 anos
Thinkers and Makers - Capabilities 2013
Thinker and Makers
•
Há 9 anos
20 Epic Examples of Content Marketing
Joe Pulizzi
•
Há 9 anos
Huge Inc Intro to UX/UI lecture at Campus London
nikkiguna
•
Há 10 anos
Start-up Chile Marketing & Advertising Tribe - Session 3
Liane Siebenhaar
•
Há 9 anos
Start-up Chile Marketing & Advertising Tribe - Session 1
Liane Siebenhaar
•
Há 9 anos
The hottest analysis tools for startups
Liane Siebenhaar
•
Há 9 anos
Tv2.0 terra coutinho
Marcelo Coutinho Lima
•
Há 9 anos
Adapting ourselves to adaptive content
Karen McGrane
•
Há 11 anos
IA Summit 2013 Closing Plenary
Karen McGrane
•
Há 9 anos
Planning for Transmedia
Griffin Farley
•
Há 10 anos
The Maker Movement by @boardofinno
Board of Innovation
•
Há 9 anos
Digital content trends 2013
Neil Perkin
•
Há 10 anos
JWT: 10 Trends for 2013 - Executive Summary
J. Walter Thompson Intelligence
•
Há 10 anos
Positioning
Helge Tennø
•
Há 10 anos
Content Marketing Strategy - The Future is Bright for Web Content
TopRank Marketing Agency
•
Há 10 anos
20 Ways to Rock Social Media - Visual eBook
TopRank Marketing Agency
•
Há 10 anos
How I stopped worrying about the future, and got busy inventing it
Bud Caddell
•
Há 10 anos
PORTFOLIO | Case: Natal Nextel
Maiana Lasevicius
•
Há 10 anos
Harvard GSD Design Thinking Seminar- Idris Mootee (part 1of10)
Idris Mootee
•
Há 10 anos
Tutorial Business Model Kit - by @boardofinno
Board of Innovation
•
Há 10 anos
Next Generation Media Quarterly July 2011
dentsu
•
Há 11 anos
How We Do It in Brazil #SxSW2012
JWT Brasil
•
Há 10 anos
Culture Networks (SXSW 2012)
Tim Stock
•
Há 10 anos
JWT: 100 Things to Watch in 2012
J. Walter Thompson Intelligence
•
Há 11 anos
A Mobile Day in the Life - 360i Digital Marketing Summit
360i
•
Há 11 anos
The Psychology of Space (Urban Academy)
Tim Stock
•
Há 11 anos
Letting Go
yiibu
•
Há 11 anos
Production as strategy
Zeus Jones
•
Há 11 anos
Pamela Rutledge: Planning-ness 2011
Planning-ness
•
Há 11 anos
12 Trends from Cannes 2011
The Social Practice
•
Há 11 anos
Fallon Brainfood x Planning-ness 2010: How To Plan Apps
Aki Spicer
•
Há 12 anos
How To Do Propagation Planning
Griffin Farley
•
Há 12 anos
JWT: 100 Things to Watch in 2011
J. Walter Thompson Intelligence
•
Há 12 anos
Direct versus Indirect Advertising
Charles Frith
•
Há 15 anos
Verdades, mentiras e mídias sociais
JWT Brasil
•
Há 11 anos
10 business models that rocked - by @nickdemey @boardofinno (boardofinnovation.com)
Board of Innovation
•
Há 12 anos
Modern Brands V1
Zeus Jones
•
Há 13 anos
Postdigitalbriefs2 - August 2010
Gareth Kay
•
Há 12 anos
Designing identities
Helge Tennø
•
Há 12 anos
100 Beautiful Slides from Cannes Lions 2010
Jesse Desjardins - @jessedee
•
Há 12 anos
Social Psychology of Social Shopping: How Social Commerce Works
Paul Marsden
•
Há 12 anos
As coisas mudaram... e daí?
Werner Iucksch
•
Há 14 anos
Fallon Brainfood x VCU Brandcenter: The Engagement Opportunity
Aki Spicer
•
Há 12 anos
Social Commerce | Beyond Transactions
Paul Marsden
•
Há 12 anos
The True Value of Social Media
Brandon Murphy
•
Há 12 anos
How Advertising Sells
Miami Ad School/ESPM
•
Há 12 anos
(Graham Brown mobileYouth) 2010 Youth Trends Report Part 2
Graham Brown
•
Há 13 anos
Dicas para os planners do futuro
carlosbronze
•
Há 13 anos
DigiTime - 8 Digital Marketing Trends
Guy Haim
•
Há 13 anos
Young Planners 2009 - Nissan - Paulo Cesar
grupodeplanejamento
•
Há 13 anos
(Graham Brown mobileYouth) Now I Can Drink Me - 12 Future Youth Marketing Trends Here Today
Graham Brown
•
Há 13 anos
Best Brands Global 2008
Pedro German Lopez Meza
•
Há 14 anos
Advertising Stunts And Ideas Q22009
Ayman Sarhan
•
Há 13 anos
Post Digital Marketing 2009
Helge Tennø
•
Há 13 anos
Twitter no Brasil
bullet_promo
•
Há 13 anos
New Rules For Power Point Presentations (Revised)
Christina Quick Henderson
•
Há 13 anos
Way of the Whiteboard
J. David Goodman
•
Há 13 anos
Developing for the GeoWeb: Notes From The Field Dev Summit 2009
Dave Bouwman
•
Há 13 anos
The Brand Gap
coolstuff
•
Há 15 anos
Modern Brand Building
Paul Isakson
•
Há 14 anos
Personal Information
Organização/Local de trabalho
São Paulo Area, Brazil, São Paulo Brazil
Cargo
Senior Manager - Digital and Innovation at Ipsos Connect
Setor
Advertising / Marketing / PR
Sobre
I'm a strategist with extensive experience in digital and integrated communications.
I've been fortunate to have contributed, building strategies, for notable brands such as Renault, Santander, Fiat, Mitsubishi, Totvs, Abril, Nextel and, also, for interesting startup-challengers.
My professional experience is built throughout ten years working in the communications and marketing field.
I believe:
- that insights and innovative solutions are results of hard deep work
- that creativity and systematization work great together
- that entrepreneurial behavior is also important inside organizations
- that simplicity is a necessity for communication, brands and businesses
- that strong and c...