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We
are
the
people
 join
the
real‐/me
conversa/on!




            INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
Collabora'on,
where
it
all
started...
         Trust                                     Belonging




  •   Strategy,
Governance
and
User
Adop/on
                           INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
The scent of
 information....




                                                     emergence of
http://www.flickr.com/photos/photonquantique/
                                                     networks
                                                INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
http://www.flickr.com/photos/marc_smith/




                                           INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
Cognitive
Surplus?




            INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
Collective Action




                    INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
Being
Social




   INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
Strategy?
                                                            Wayfinding - where are we heading...




                                                       INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
http://www.flickr.com/photos/fylkesarkiv/4598345656/
"...when the rate of change
   outside an organization is
greater than the change inside,
       the end is near...."



                   Jack Welch…
                                  2
Closed model




Organizations internalize resources for value
creation; restrict access to knowledge, and
       protect intellectual property.           DiGangi 2010
Open model

Organizations leverage both internal and
 external resources for value creation;
 strategically interact with environment
                                           DiGangi 2010
A new workforce is appearing…

      “Digital Natives”                           “Digital Immigrants”




   Professional loyalty                              Company loyalty
    Work = Personal                                  Work ≠ Personal
Learning=Fun and games                           Learning=Behind the desk

Prensky 2001, Beck and Wade 2004, Mahaley 2008
The Future Social
Enterprise                  ‘Smart Markets’
                            Customers/consumers




                 PR/Communications
                 Marketing/Sales
    Leadership                            Innovation
                                          R&D




                                              Supply Chain
          Value Networks                      Operations
          Partners
          Suppliers                                     Human Resources
                                                        Finance, IT
                                                        Procurement, etc
                             INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
Open
Innova/on
     • Where
do
good
ideas
come
from?




http://www.flickr.com/photos/66718489@N00/47491263/
                                                INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
• Social
Business
Intelligence



              Listen

http://www.flickr.com/photos/fabulousminge/2583367959/

                                                     INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
Collaboration Themes                                                                     Participation -
                                                                                         Human behaviour, we like to
                                                                                         work together




                                                             INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
http://www.flickr.com/photos/statelibraryofnsw/4658725597/
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
Customer Participation




http://www.flickr.com/photos/usnationalarchives/5198100651/

                                                        INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
DiGangi 2010
User-driven Innovation




DiGangi 2010
User-driven Innovation

               “Distributed groups of individuals focused
                   on solving general problem and/or
                 developing new solution supported by
                 computer-mediated communication.”
DiGangi 2010       Dahlander & Wallin, 2006 p. 1246
Co-created model




 Organizations encourage flow of knowledge
between internal and external resources; focus
 on common good where both parties benefit
                                                 DiG
Threadless:
What came first –
the community or
  the company?
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
But how to balance needs of community with
 needs of firm in value co-creation model?




                                 DiGangi et al 2010
Habitats
         • Community
orienta/on
                  – Mee/ngs
                  – Open‐ended
conversa/ons
                  – Content
                  – Acess
to
exper/se
                  – Rela/onships
                  – Individual
par/cipa/on
                  – Community
Cul/va/on
                  – Serving
a
context
http://www.flickr.com/photos/hartlepool_museum/6004465529/


                                                              INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
Ecosystems
 of activity
Framtidens kunskapshantering via Sociala Medier




      Information Shadow


                                 INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
Web
of
Things!




     INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
The
Social
Bot
• @TowerBridge




                 INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
The emerging Intranet….




                          INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
User Adoption




                                                                                                             Engage
                                                                                                             Cultivate
                                                                                                             Participate
                                                                                                             Enjoy




                                                           INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
http://www.flickr.com/photos/library_of_congress/3549665322/
Persuade
the
end‐user

• Hot
triggers
in
the
pathway
of
the
end‐user
(B.

  J
Fogg)
• Triggers,
mo/va/on
and
ability




                     INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
Governance




  Finding the patterns of collaboration - game plan/rules
  ‘geology of minds’



                                                       INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
http://www.flickr.com/photos/smithsonian/4730112454/
Framtidens kunskapshantering via Sociala Medier
                       Adapta/on
       Agile
                  Knowledge
Flux                                Architecture Strategy
           Networking
                                                                                        Roles
                                   Process
       Everyday       Intelligence

              Emergent
Open                               Governance
            Irrational                                                               Tools
Arbitrary

                            Management


                                                          Demystify
                            INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
Every
Large
Enterprise
site
is
a
complex

                       adap+ve
system

               • John
Holland
                 ”A
complex
system
is
a
dynamic
network

                 of
agents
(which
may
represent
cells,

                 species,
individuals,
firms,
na/ons)
ac/ng

                 in
parallel,
constantly
ac'ng
and
reac'ng

                 to
what
the
other
agents
do
Source: http://en.wikipedia.org/wiki/John_Henry_Holland
                                                          INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
Can
we
Govern
a
series

of
moving
targets?


          INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
More
from
John
Holland:

• ”the
control
of
a
complex
adap/ve
system
tends

  to
be
highly
dispersed
and
decentralised…
• ”the
overall
behaviour
of
the
system
is
the

  result
of
a
huge
number
of
decisions
made

  every
moment
by
many
individual
agents.”



                      INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
Leadership moving forward……
         Hierarchy                     Heterarchy
   Linear, static, process-       Dynamic, integrated
     based organization          collaboration networks




Teigland 2010
Open Leadership


                  Having confidence and
              humility to give up need to be
                in control, while inspiring
               commitment from people to
                     accomplish goals
Q&A
Fredric
Landqvist,
Researcher
&
Senior

  Informa/on
Management
Strategist
Fredric.Landqvist@knowit.se,
fredric@landqvist.se

frelan@chalmers.se

h]p://www.linkedin.com/fredriclandqvist

h]p://www.facebook.com/fredric.landqvist

h]p://www.twi]er.com/flandqvist

h]p://flandqvist.wordpress.com

skype
flandqvist,
msn
fredric@landqvist.se
aim
fredric.landqvist@me.com





                                              INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se

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Itit collaboration social business

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  14. What do these younger people expect? Many people 50 years – high dedication – \nMindset – continues to be huge effort to get people to change - \n\nhttp://www.youtube.com/watch?v=MbX_I2fuqJk&feature=PlayList&p=079F3CFE9701D083&index=0\nhttp://www.youtube.com/watch?v=fOfUR1d9Lsw&feature=related\n\nSpeaker notes:\n\nAnd that is exactly what we are seeing now. Here on this chart you can see the distribution of the population (US figures). On the right of the red line are the “digital immigrants” or those who did not grow up with digital technology such as the computer and the internet, while on the left of the red line we see the “digital natives” or those who have grown up with the internet always there. I would just like to say that I am not wild about this categorization, especially since I belong to the baby boomers but I see myself more of a digital native – I used to visit the university computer center with my father in the early 1970s, but I think that it works as a generalization to help explain the changes we are seeing.\n\nThe interesting thing is that this new generation of workers is huge and is even larger than the babyboomers and in fact in the US, 56 mln are old enough to be employees with 7 million already managers. Those that are 38 and younger are the gamers and those that are 28 years and younger are the net-generation and we now have a new generation that is entering the workforce that has grown up with mobile phones. These generations have a different outlook on work, learning, and play. On the right hand side, we have individuals with a high degree of company loyalty and in which there was a clear line between work and one’s personal or social life and play was something to be done only in one’s free time. However, in these new generations we have individuals who are more loyal to their peers and their professions – choosing to mix their working life with their personal life while also not seeing such a clear line between work and play. And anyway, who ever said that we cannot combine work and play?\n\n(Next slide)\n\n\ndanah boyd: Unlike adults, who are relearning how to behave in public because of networked technologies, teens are simply learning how to behave in public with networked publics in mind.\n\nOther notes\n\nThe new generation is huge - 90 million people in USA alone\nLarger than baby boomers\n81% of US business population ≤ age 34 are gamers\n56 million old enough to be employees\n7 million already managers \n\nCNRS – isabelle berrebi\n\n\nPoints: we are looking at a wave of Digital Natives that are already in our workforce.\n\nThat design of learning will in large part be for some portion of these 90 million americans, not to mention the internationals. 38 years old and younger – they are the gamers. 28 years old and younger – these are the net-generation, having grown up with the internet always being there.\n\nThese are people for whom the technology has always been available to provide them with engaging experiences, connections beyond the realm of their home towns to people and information that otherwise would never have been available or accessible. \n
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  24. \nRT: presents Threadless, http://www.nickburcher.com/2009/05/threadless-twitter-tees-another-example.html\n\n1,530,000 followers on Twitter\nThe whole business model for Threadless is based on an implicit understanding of how the social web works and gives a great demonstration of how communities can be built and harnessed across an organisation. Identifying online enthusiasts and passion groups and then using social platforms to bring them into the core of a business would appear to be a more powerful way of utilising social opportunities than just running ads on Facebook - but it requires a good deal more commitment. The media aspect of social offers some exciting opportunities for brands, but the potential of the social web can be significantly greater if the power of community is fully realised.\n\n In summary, there has to be purpose behind why you use social media. Largest challenge is about changing the mindset though – where create value? Use of social media considerably larger in smaller companies: Inc 100 vs Fortune 100. In these smaller companies, social media being used as a leadership tool as well. Let’s hear from some of you now on your thoughts about social media. \n\n(Next Slide)\n
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  44. Adaptation: Fredrik Lindström exempel!\n\nFocus hos IM (BI/DW) = Architecture, Strategy, Roles, Process, Governance, Tools and Management!!!\n\nMänniskor: Tar godtyckliga beslut baserade på hörsägen, vänner/nätverk, tidigare erfarenhet, uppfattade signaler utifrån!\nVerkligheten är föränderlig, upprepande, öppen och framväxande….\n\nIM måsta ta avstamp i vardagen!\n\nIM är både strukturerad och ostrukturerad data i en salig blandning, och mitt i detta arbetar vi med kontrollerade vokabulär, taxonomier, ontologier, master-meta-data för åtminstone skapa en informationsstruktur! Detta arbete är LÅNGSAMT, TIDSKRÄVANDE, NÖDVÄNDIGT och blir aldrig klart!\n”Good Enough”?\n
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  50. Speaker notes\n\nAs a result, we are seeing significant pressure being put on traditional forms of organizing. On the left is what we are used to thinking about when we speak about organizations. A formal organization - a hierarchy in which information and knowledge goes up and down through the formal lines of an organization. Work tasks are broken down and coordinated through formal processes. However, research has shown that the large majority of work is actually done through informal networks – some say even 80% in knowledge-intensive organizations which is what we see on the right hand side. Here we have mapped the informal or social organization within one organization we were researching - how many of you have seen one of these sociograms or network diagrams before? This is what my research focuses on – investigating knowledge flows through social networks. In this diagram you can see the dots or nodes are individuals and the lines are the knowledge flows between these individuals. And this is becoming of increasing importance to understand and leverage these informal or social networks as the digital natives continue to enter the workforce – bringing with them their way of solving problems, organizing and learning.\n\n(Next slide)\n\nScreen shots: revolving social media sites and pictures of digital natives\n\n\n\nOther notes\n\nOrg on the left is Built around the expert – put the expert in the box\n\nBut in this new social organization – \n\nLarge majority of work done through informal networks, some even say approx 80%.\n\nImportant to understand both these worlds and how relate to one another…\n\nSuggests that as much as 90% of information that people take action on comes from people in their own network – Cross dissertation\n\nexperts are all over the place and you need to find where the expertise lies in the org and how to connect these individuals\n
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