2. Collabora'on, where it all started...
Trust Belonging
• Strategy, Governance and User Adop/on
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3. The scent of
information....
emergence of
http://www.flickr.com/photos/photonquantique/
networks
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
6. Cognitive
Surplus?
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
7. Collective Action
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
8. Being Social
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
9. Strategy?
Wayfinding - where are we heading...
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
http://www.flickr.com/photos/fylkesarkiv/4598345656/
10. "...when the rate of change
outside an organization is
greater than the change inside,
the end is near...."
Jack Welch…
2
12. Open model
Organizations leverage both internal and
external resources for value creation;
strategically interact with environment
DiGangi 2010
13. A new workforce is appearing…
“Digital Natives” “Digital Immigrants”
Professional loyalty Company loyalty
Work = Personal Work ≠ Personal
Learning=Fun and games Learning=Behind the desk
Prensky 2001, Beck and Wade 2004, Mahaley 2008
14. The Future Social
Enterprise ‘Smart Markets’
Customers/consumers
PR/Communications
Marketing/Sales
Leadership Innovation
R&D
Supply Chain
Value Networks Operations
Partners
Suppliers Human Resources
Finance, IT
Procurement, etc
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15. Open Innova/on
• Where do good ideas come from?
http://www.flickr.com/photos/66718489@N00/47491263/
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
16. • Social Business Intelligence
Listen
http://www.flickr.com/photos/fabulousminge/2583367959/
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
17. Collaboration Themes Participation -
Human behaviour, we like to
work together
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
http://www.flickr.com/photos/statelibraryofnsw/4658725597/
22. User-driven Innovation
“Distributed groups of individuals focused
on solving general problem and/or
developing new solution supported by
computer-mediated communication.”
DiGangi 2010 Dahlander & Wallin, 2006 p. 1246
23. Co-created model
Organizations encourage flow of knowledge
between internal and external resources; focus
on common good where both parties benefit
DiG
38. Governance
Finding the patterns of collaboration - game plan/rules
‘geology of minds’
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http://www.flickr.com/photos/smithsonian/4730112454/
39. Framtidens kunskapshantering via Sociala Medier
Adapta/on
Agile
Knowledge
Flux Architecture Strategy
Networking
Roles
Process
Everyday Intelligence
Emergent
Open Governance
Irrational Tools
Arbitrary
Management
Demystify
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40. Every Large Enterprise site is a complex
adap+ve system
• John Holland
”A complex system is a dynamic network
of agents (which may represent cells,
species, individuals, firms, na/ons) ac/ng
in parallel, constantly ac'ng and reac'ng
to what the other agents do
Source: http://en.wikipedia.org/wiki/John_Henry_Holland
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
42. More from John Holland:
• ”the control of a complex adap/ve system tends
to be highly dispersed and decentralised…
• ”the overall behaviour of the system is the
result of a huge number of decisions made
every moment by many individual agents.”
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
What do these younger people expect? Many people 50 years – high dedication – \nMindset – continues to be huge effort to get people to change - \n\nhttp://www.youtube.com/watch?v=MbX_I2fuqJk&feature=PlayList&p=079F3CFE9701D083&index=0\nhttp://www.youtube.com/watch?v=fOfUR1d9Lsw&feature=related\n\nSpeaker notes:\n\nAnd that is exactly what we are seeing now. Here on this chart you can see the distribution of the population (US figures). On the right of the red line are the “digital immigrants” or those who did not grow up with digital technology such as the computer and the internet, while on the left of the red line we see the “digital natives” or those who have grown up with the internet always there. I would just like to say that I am not wild about this categorization, especially since I belong to the baby boomers but I see myself more of a digital native – I used to visit the university computer center with my father in the early 1970s, but I think that it works as a generalization to help explain the changes we are seeing.\n\nThe interesting thing is that this new generation of workers is huge and is even larger than the babyboomers and in fact in the US, 56 mln are old enough to be employees with 7 million already managers. Those that are 38 and younger are the gamers and those that are 28 years and younger are the net-generation and we now have a new generation that is entering the workforce that has grown up with mobile phones. These generations have a different outlook on work, learning, and play. On the right hand side, we have individuals with a high degree of company loyalty and in which there was a clear line between work and one’s personal or social life and play was something to be done only in one’s free time. However, in these new generations we have individuals who are more loyal to their peers and their professions – choosing to mix their working life with their personal life while also not seeing such a clear line between work and play. And anyway, who ever said that we cannot combine work and play?\n\n(Next slide)\n\n\ndanah boyd: Unlike adults, who are relearning how to behave in public because of networked technologies, teens are simply learning how to behave in public with networked publics in mind.\n\nOther notes\n\nThe new generation is huge - 90 million people in USA alone\nLarger than baby boomers\n81% of US business population ≤ age 34 are gamers\n56 million old enough to be employees\n7 million already managers \n\nCNRS – isabelle berrebi\n\n\nPoints: we are looking at a wave of Digital Natives that are already in our workforce.\n\nThat design of learning will in large part be for some portion of these 90 million americans, not to mention the internationals. 38 years old and younger – they are the gamers. 28 years old and younger – these are the net-generation, having grown up with the internet always being there.\n\nThese are people for whom the technology has always been available to provide them with engaging experiences, connections beyond the realm of their home towns to people and information that otherwise would never have been available or accessible. \n
\nRT: presents Threadless, http://www.nickburcher.com/2009/05/threadless-twitter-tees-another-example.html\n\n1,530,000 followers on Twitter\nThe whole business model for Threadless is based on an implicit understanding of how the social web works and gives a great demonstration of how communities can be built and harnessed across an organisation. Identifying online enthusiasts and passion groups and then using social platforms to bring them into the core of a business would appear to be a more powerful way of utilising social opportunities than just running ads on Facebook - but it requires a good deal more commitment. The media aspect of social offers some exciting opportunities for brands, but the potential of the social web can be significantly greater if the power of community is fully realised.\n\n In summary, there has to be purpose behind why you use social media. Largest challenge is about changing the mindset though – where create value? Use of social media considerably larger in smaller companies: Inc 100 vs Fortune 100. In these smaller companies, social media being used as a leadership tool as well. Let’s hear from some of you now on your thoughts about social media. \n\n(Next Slide)\n
Adaptation: Fredrik Lindström exempel!\n\nFocus hos IM (BI/DW) = Architecture, Strategy, Roles, Process, Governance, Tools and Management!!!\n\nMänniskor: Tar godtyckliga beslut baserade på hörsägen, vänner/nätverk, tidigare erfarenhet, uppfattade signaler utifrån!\nVerkligheten är föränderlig, upprepande, öppen och framväxande….\n\nIM måsta ta avstamp i vardagen!\n\nIM är både strukturerad och ostrukturerad data i en salig blandning, och mitt i detta arbetar vi med kontrollerade vokabulär, taxonomier, ontologier, master-meta-data för åtminstone skapa en informationsstruktur! Detta arbete är LÅNGSAMT, TIDSKRÄVANDE, NÖDVÄNDIGT och blir aldrig klart!\n”Good Enough”?\n
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Speaker notes\n\nAs a result, we are seeing significant pressure being put on traditional forms of organizing. On the left is what we are used to thinking about when we speak about organizations. A formal organization - a hierarchy in which information and knowledge goes up and down through the formal lines of an organization. Work tasks are broken down and coordinated through formal processes. However, research has shown that the large majority of work is actually done through informal networks – some say even 80% in knowledge-intensive organizations which is what we see on the right hand side. Here we have mapped the informal or social organization within one organization we were researching - how many of you have seen one of these sociograms or network diagrams before? This is what my research focuses on – investigating knowledge flows through social networks. In this diagram you can see the dots or nodes are individuals and the lines are the knowledge flows between these individuals. And this is becoming of increasing importance to understand and leverage these informal or social networks as the digital natives continue to enter the workforce – bringing with them their way of solving problems, organizing and learning.\n\n(Next slide)\n\nScreen shots: revolving social media sites and pictures of digital natives\n\n\n\nOther notes\n\nOrg on the left is Built around the expert – put the expert in the box\n\nBut in this new social organization – \n\nLarge majority of work done through informal networks, some even say approx 80%.\n\nImportant to understand both these worlds and how relate to one another…\n\nSuggests that as much as 90% of information that people take action on comes from people in their own network – Cross dissertation\n\nexperts are all over the place and you need to find where the expertise lies in the org and how to connect these individuals\n