Pinterest is a popular social media platform with over 12 million active users who spend an average of 1 hour and 17 minutes on the site. Businesses can benefit from Pinterest by creating engaging content around their products and services, running creative campaigns that drive user participation, and carefully monitoring metrics like followers, repins, and traffic to measure their "Pinfluence." It's also important for brands to avoid copyright issues by only pinning original or licensed content and giving proper credit to sources.

1. Pinterest for Businesses

2. Contents
Where is Pinterest now?
Change in T&Cs
Excellent Pinterest campaigns
Ways businesses can be using Pinterest
Measuring Pinfluence
Avoiding Copyright Catastrophes
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3. Where is Pinterest now?
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4. Stats
12m monthly active users (and growing!)
Driving more traffic (1.05%) than Twitter (0.82%), still less
than Facebook (6.38%)
Engaging users as much as 2-3 times as efficiently as
Twitter was at a similar time in history
90% females – however with the advent of organisations
joining, more males are joining
Average time spent: 1 hour and 17 minutes (compared
with Twitter (36 minutes), LinkedIn (17 minutes) &
Google+ (6 minutes)
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5. What people are pinning:
Home (17.2%)
Arts and Crafts (12.4%)
Style/Fashion (11.7%)
Food (10.5%) – fasting growing category with 50%
more repins than style/fashion
Inspiration/Education (9.0%)
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6. What are consumers doing and how does
this affect business?
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7. Change in T&Cs
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8. New T&Cs
Effective from 6th April
For commerce - previous terms stated that by posting
content to Pinterest users grant Pinterest the right to sell
content. Selling content has not been removed from
terms.
Acceptable Use Policy – pins encouraging dangerous
behaviour (self-harm/self-abuse) will be removed
Simpler tools – for anyone trying to report alleged
copyright or trademark infringements
Private pinboards
Like everything on Pinterest, these updates are a work in
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progress.

9. Excellent Pinterest Campaigns
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10. Inspiration Day by Kotex
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11. Guess ‘Colour Me Inspired’
Campaign
Fashion brand Guess challenged fans to create
boards based on four spring colours: “Noir Teal,” “Hot
House Orange,” “Red Hot Overdue” and “New Plum
Light.”
Participants titled boards“Guess My Color Inspiration”
to measure number of entries.
The #GUESScolor hashtag was used to monitor pins.
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12. BMI’s Pinterest Lottery
Encouraging users to repin images of destinations
BMI set up 5 destination boards containing 9 pins (number
are assigned to each pin 1-45)
Users choose 6 numbers and repin up to 6 images within the
boards
Random number generator used to select the numbered
destination image and everyone who repinned the images
goes into prize draw
Winner then picked at random
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13. Whole Foods and Pinterest
Nothing promotional – uses Pinterest as any other user
would
Pins relate to Whole Foods’ core values
– Caring about the community and the environment
– Promoting healthy eating and educating stakeholders
– Selling the highest quality organic and natural foods
available
– Creating ongoing win-win partnerships with suppliers
Boards are carefully created with values in mind
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14. Other ways businesses can use
Pinterest
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15. Other ways Pinterest can work for
brands… into infographics and data charts.
Turn content
Promote user-generated content with a guest pinner board. Promote
with a competition driving traffic to Pinterest profile.
Don't just pin pictures, pin videos. Content that’s highly relevant to
the client; news clips, interviews and YouTube videos.
Introduce the members of your team in behind-the-scenes scenarios
such as conferences, company events, development of a product,
volunteering.
Create customer boards – e.g. Visitors to the Isle of Wight, The
Body Shop’s Volunteers, Ghastly Grimm and UKTV, etc.
Become Pinnable - driving traffic to client’s Web page and
promoting their products/services.
Nurture relationships – short term tactics such as competitions will
be effective in the short-term. Focus on defining voice and creating
a community by generating conversations = long-term benefits
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16. Avoiding Copyright Catastrophes
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17. Ways for a brand to protect itself
Pin What You Own
Share original content a brand has created or materials for
which they have a license to use.
Ask for “Pin”mission
Before sharing content, contact the source.If there’s
something you’ve found that aligns with a brand’s
strategy and you see value in capitalizing on it, simply
ask the original creator for permission.
Give Credit Where It’s Due
Straight from Pinterest’s Pin Etiquette: credit your sources.
Pinterest suggests linking your pin back to the original
source when you post it. This is akin to citations you
used in college research papers.
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18. Measuring Pinterest
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19. Metrics
Increase in followers
Interactions
No. of Repins
Tools to measure Pinfluence; Pinpuff or PinClout
Measuring traffic to website from Pinterest
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