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[AIESEC UNAND 1415] Summer Market Research Analysis in UNAND

Research was running from January 28 - February 16, 2015. Research tools is online & offline questionnaires. The purpose of this research is to analyse the behaviour of student market toward self-development program and customer journey map of Path & Instagram.

136 Respondents from:
1. Faculty of Law
2. Faculty of Economics
3. FISIP
4. FIB
5. Faculty of Agriculture
6. Faculty of Medical

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[AIESEC UNAND 1415] Summer Market Research Analysis in UNAND

  1. 1. Market Research Report AIESEC in Universitas Andalas
  2. 2. This result will define marketing strategy (G-T-C-M) Date : Dec 27, 2014 – Feb 16, 2015 Number of Responden : 136 Entity : AIESEC UNAND Market Research Report | AIESEC in Universitas Andalas
  3. 3. Questionnaire Report Questionnaire Report | AIESEC in Universitas Andalas
  4. 4. General Information 62% 38% Questionnaire Report | AIESEC in Universitas Andalas Field of study : 30% Medical 22% Economics 0,05 % FISIP 15% Law 10% Pertanian 14% FIB 97% of them need self-development program
  5. 5. Medical Include: Psychology Medical Public Health Nursery Total respondent: 42 76% are in the year 2013, 2014 Questionnaire Report | AIESEC in Universitas Andalas
  6. 6. Medical 95% of them, think Self- Leadership-Development is important. 62% of them think of Leadership Training & Public Speaking skill when they heard self development program Questionnaire Report | AIESEC in Universitas Andalas 62% of them don’t want to go to the program because not interested with the program & have no time 57% of them want to go to the program because they want to develop their potential
  7. 7. Medical Based on research in Medical Faculty, the results are : - Socio economic status : 52% would spend >Rp 500.000 - Do they need AIESEC’s program or not : Yes (based on their assumption on the importance of leadership development) - Channel that we can use : 66% through social media/blog & Website (online channel) Message and content : Knowledge, Information, Motivation Questionnaire Report | AIESEC in Universitas Andalas
  8. 8. Medical 40% of them spent more than IDR 1.000.000 to develop theirselves beside formal education 95% of them think leadership development program is important Questionnaire Report | AIESEC in Universitas Andalas
  9. 9. to Medical Student (UNAND) Customer Map Journey Questionnaire Report | AIESEC in Universitas Andalas
  10. 10. Medical MOTIVATION (Path) Main Words: •Knowledge •Trend/Existence What motivates Medical students to use Path Questionnaire Report | AIESEC in Universitas Andalas
  11. 11. Medical MESSAGES (Path) Main Words: •Postivism •New Places •Information/References What kind of message Medical student looked for on Path Questionnaire Report | AIESEC in Universitas Andalas
  12. 12. Medical CREDIBILITY (Path) Main Words: •Close Friends •If make sense •Booming/Popular What makes Medical student believe in any post on Path Questionnaire Report | AIESEC in Universitas Andalas
  13. 13. Medical BARRIER (Path) Main Words: •Jaringan/Loading •Too personal What makes Medical student unwilling to use Path Questionnaire Report | AIESEC in Universitas Andalas
  14. 14. to Medical Student (UNAND) Customer Map Journey Questionnaire Report | AIESEC in Universitas Andalas
  15. 15. Medical MOTIVATION (Instagram) Main Words: What motivates Medical student to use & share on Instagram Questionnaire Report | AIESEC in Universitas Andalas •Information •Interetsting pictures •More wider/universal
  16. 16. Medical MESSAGE (Instagram) Main Words: •Motivation •Online Shop •Updates from Friends What kind of message Medical student looked for on Instagram Questionnaire Report | AIESEC in Universitas Andalas
  17. 17. Medical CREDIBILITY (Instagram) Main Words: •If make sense •Documentation •Source What makes Medical student believe in any post on Path Questionnaire Report | AIESEC in Universitas Andalas
  18. 18. Medical BARRIER (Instagram) Main Words: •Network •Spam/Hoax •Unecessary infos What makes Medical students unwilling to use Instagram Questionnaire Report | AIESEC in Universitas Andalas
  19. 19. Economics Include: Management Accounting Economics Total respondent: 30 80% are in the year 2013, 2014 Questionnaire Report | AIESEC in
  20. 20. Economics 100% of them, think Self- Leadership-Development is important. 40% of them think of Public Speaking when they heard self development program Questionnaire Report | AIESEC in 33% of them don’t want to go to the program because have no time & 30% because the program is boring 83% of them want to go to the program because they want to develop their potential
  21. 21. Economics Based on research in Economics Faculty, the results are - Socio economic status : 50% spend >Rp 500.000 - Do they need AIESEC’s program or not : Yes - Channel that we can use: 76% prefer to Website & Social Media/Blog - Message and content : Questionnaire Report | AIESEC in
  22. 22. Economics 50% of them spent more than IDR 1.000.000 to develop theirselves beside formal education 100% of them think leadership development program is important Questionnaire Report | AIESEC in Universitas Andalas
  23. 23. to Economics Student (UNAND) Customer Map Journey Questionnaire Report | AIESEC in Universitas Andalas
  24. 24. Economics MOTIVATION (Path) Main Words: •Information •Up-to-date/New things What motivates Economics students to use Path Questionnaire Report | AIESEC in Universitas Andalas
  25. 25. Economics MESSAGES (Path) Main Words: •Motivation •Quotes •New things/Up-to-Date What kind of message Economics student looked for on Path Questionnaire Report | AIESEC in Universitas Andalas
  26. 26. Economics CREDIBILITY (Path) Main Words: •Sumber •Teman What makes Economics student believe in any post on Path Questionnaire Report | AIESEC in Universitas Andalas
  27. 27. Economics BARRIER (Path) Main Words: •Jaringan/Loading •Membosankan •Spamming What makes Economics student unwilling to usePath Questionnaire Report | AIESEC in Universitas Andalas
  28. 28. to Economics Student (UNAND) Customer Map Journey Questionnaire Report | AIESEC in Universitas Andalas
  29. 29. Economics MOTIVATION (Instagram) Main Words: •Informasi •Gambar-gambar menarik What motivates Economics student to use & share on Instagram Questionnaire Report | AIESEC in Universitas Andalas
  30. 30. Economics MESSAGE (Instagram) Main Words: •Motivasi •Online Shop/Jualan •Hiburan/Lucu •Gambar yang menarik What kind of message Economics student looked for on Instagram Questionnaire Report | AIESEC in Universitas Andalas
  31. 31. Economics – CREDIBILITY (Instagram) Main Words: •Testimoni •Dokumentasi/Ada Foto What makes Economics student believe in any post on Path Questionnaire Report | AIESEC in Universitas Andalas
  32. 32. Economics – BARRIER (Instagram) Main Words: •Spam •Jaringan •Alay (?) What makes economics students unwilling to use Instagram Questionnaire Report | AIESEC in Universitas Andalas
  33. 33. Law Include: - Total respondent: 21 90 % are in the year 2013, 2014 Questionnaire Report | AIESEC in Universitas Andalas
  34. 34. Law 95% of them, think Self- Leadership-Development is important. 47% of them think of Public Speaking skill when they heard self development program Questionnaire Report | AIESEC in Universitas Andalas 52% of them don’t want to go to the program because the program is boring and Expensive 42% of them want to go to the program because they want to develop their potential
  35. 35. Law Based on research in Law Faculty, the results are - Socio economic status : 42% for Rp 1.000.000 – Rp 3.500.000 and 28% for < Rp 500.000 - Do they need AIESEC’s program or not : Yes - Channel that we can use: 52% Social Media/Blog & Website - Message and content : Questionnaire Report | AIESEC in Universitas Andalas
  36. 36. Law 57% of them spent more than IDR 1.000.000 to develop theirselves beside formal education 95% of them think leadership development program is important Questionnaire Report | AIESEC in
  37. 37. to Law Student (UNAND) Customer Map Journey Questionnaire Report | AIESEC in Universitas Andalas
  38. 38. Law MOTIVATION (Path) Main Words: •Universal/Luas What motivates Law students to use Path Questionnaire Report | AIESEC in Universitas Andalas
  39. 39. Law MESSAGES (Path) Main Words: •Quotes •Update dari Teman What kind of message Law student looked for on Path Questionnaire Report | AIESEC in Universitas Andalas
  40. 40. Law CREDIBILITY (Path) Main Words: •Dari teman •Tidak sepenuhnya percaya What makes Law student believe in any post on Path Questionnaire Report | AIESEC in Universitas Andalas
  41. 41. Law BARRIER (Path) Main Words: •Hoax •Quota •Maistream What makes Law student unwilling to use Path Questionnaire Report | AIESEC in Universitas Andalas
  42. 42. to Law Student (UNAND) Customer Map Journey Questionnaire Report | AIESEC in Universitas Andalas
  43. 43. Law MOTIVATION (Instagram) Main Words: •Hal Menarik •Foto •Online Shop What motivates Law student to use & share on Instagram Questionnaire Report | AIESEC in Universitas Andalas
  44. 44. Law MESSAGE (Instagram) Main Words: • Hal bermanfaat •Online Shop •Beasiswa •Motivasi What kind of message Law student looked for on Instagram Questionnaire Report | AIESEC in Universitas Andalas
  45. 45. Law CREDIBILITY (Instagram) Main Words: •Sumber What makes Lawq student believe in any post on Path Questionnaire Report | AIESEC in Universitas Andalas
  46. 46. Law BARRIER (Instagram) Main Words: •Kurang Lengkap •Membosankan What makes economics students unwilling to use Instagram Questionnaire Report | AIESEC in Universitas Andalas
  47. 47. FIB Include: English Literature History Indonesian Literature Local Literature Japanese Literature Total respondent: 20 85% are in the year 2012, 2013 Questionnaire Report | AIESEC in Universitas Andalas
  48. 48. FIB 95% of them, think Self- Leadership-Development is important. 55% of them think of Public Speaking skill & Leadership Training when they heard self development program Questionnaire Report | AIESEC in Universitas Andalas 80% of them don’t want to go to the program because Program is boring, Don’t have time & Not interested with program 45% of them want to go to the program because they want to develop their potential
  49. 49. FIB Based on research in FIB, the results are - Socio economic status : 45% for Rp 1.000.000 – Rp 4.500.000 - Do they need AIESEC’s program or not : Yes - Channel that we can use: 32% Social Media/Blog & Website Questionnaire Report | AIESEC in Universitas Andalas
  50. 50. FIB 60% of them spent more than IDR 1.000.000 to develop theirselves beside formal education 95% of them think leadership development program is important Questionnaire Report | AIESEC in Universitas Andalas
  51. 51. to FIB Student (UNAND) Customer Map Journey Questionnaire Report | AIESEC in Universitas Andalas
  52. 52. FIB MOTIVATION (Path) Main Words: •Ikut trend •Ikut Teman •Informasi What motivates FIB students to use Path Questionnaire Report | AIESEC in Universitas Andalas
  53. 53. FIB MESSAGES (Path) Main Words: •Hiburan •Menarik •Positif What kind of message FIB student looked for on Path Questionnaire Report | AIESEC in Universitas Andalas
  54. 54. FIB CREDIBILITY (Path) Main Words: •Bukti •Orang yang dikenal What makes FIB student believe in any post on Path Questionnaire Report | AIESEC in Universitas Andalas
  55. 55. FIB BARRIER (Path) Main Words: •Tidak terlalu percaya What makes FIB student unwilling to use Path Questionnaire Report | AIESEC in Universitas Andalas
  56. 56. to FIB Student (UNAND) Customer Map Journey Questionnaire Report | AIESEC in Universitas Andalas
  57. 57. FIB MOTIVATION (Instagram) Main Words: •Informasi •Foto/Gambar •Updates What motivates FIB student to use & share on Instagram Questionnaire Report | AIESEC in Universitas Andalas
  58. 58. FIB MESSAGE (Instagram) Main Words: •Menarik •Hiburan/Lelucon What kind of message FIB student looked for on Instagram Questionnaire Report | AIESEC in Universitas Andalas
  59. 59. FIB CREDIBILITY (Instagram) Main Words: •Gambar •Sumber What makes FIB student believe in any post on Path Questionnaire Report | AIESEC in Universitas Andalas
  60. 60. FIB BARRIER (Instagram) Main Words: •Spam •Informasi tidak penting What makes FIB students unwilling to use Instagram Questionnaire Report | AIESEC in Universitas Andalas
  61. 61. FISIP Include: Sociology State Administration International Relations Communication Science Total respondent: 8 100 % are in the year 2012 Questionnaire Report | AIESEC in Universitas Andalas
  62. 62. FISIP 100% of them, think Self- Leadership-Development is important. 62% of them think of Leadership training when they heard self development program Questionnaire Report | AIESEC in Universitas Andalas 37% of them don’t want to go to the program because the program is boring 50% of them want to go to the program because they want to develop their potential , 50% of them want to go to the program because they Want to get new experience
  63. 63. FISIP Based on research in FISIP, the results are - Socio economic status : 62% for Rp 1.000.000 – Rp 2.500.000 - Do they need AIESEC’s program or not : Yes - Channel that we can use: 87% Social Media/Blog & Website Questionnaire Report | AIESEC in Universitas Andalas
  64. 64. FISIP 75% of them spent more than IDR 1.000.000 to develop theirselves beside formal education 100% of them think leadership development program is important Questionnaire Report | AIESEC in
  65. 65. to FISIP Student (UNAND) Customer Map Journey Questionnaire Report | AIESEC in Universitas Andalas
  66. 66. FISIP MOTIVATION (Path) Main Words: •Positivism What motivates FISIP students to use Path Questionnaire Report | AIESEC in Universitas Andalas
  67. 67. FISIP MESSAGES (Path) Main Words: •Motivation/Positivism What kind of message FISIPstudent looked for on Path Questionnaire Report | AIESEC in Universitas Andalas
  68. 68. FISIP CREDIBILITY (Path) Main Words: •Source What makes FISIP student believe in any post on Path Questionnaire Report | AIESEC in Universitas Andalas
  69. 69. FISIP BARRIER (Path) Main Words: •Hoax/Untrusted What makes FISIP student unwilling to use Path Questionnaire Report | AIESEC in Universitas Andalas
  70. 70. to FISIP Student (UNAND) Customer Map Journey Questionnaire Report | AIESEC in Universitas Andalas
  71. 71. FISIP MOTIVATION (Instagram) Main Words: •Updates What motivates FISIP student to use & share on Instagram Questionnaire Report | AIESEC in Universitas Andalas
  72. 72. FISIP MESSAGE (Instagram) Main Words: •Positivism/Motivation •Online Shop What kind of message FISIP student looked for on Instagram Questionnaire Report | AIESEC in Universitas Andalas
  73. 73. FISIP CREDIBILITY (Instagram) Main Words: •Source What makes FISIP student believe in any post on Path Questionnaire Report | AIESEC in Universitas Andalas
  74. 74. FISIP BARRIER (Instagram) Main Words: •Private account •Hoax What makes FISIP students unwilling to use Instagram Questionnaire Report | AIESEC in Universitas Andalas
  75. 75. PERTANIAN Include: - Total respondent: 14 100 % are in the year 2013, 2014 Questionnaire Report | AIESEC in Universitas Andalas
  76. 76. PERTANIAN 100% of them, think Self- Leadership-Development is important. 50% of them think of Leadership training & Public Speaking when they heard self development program Questionnaire Report | AIESEC in Universitas Andalas 57% of them don’t want to go to the program because of expensive cost 71% of them want to go to the program because they want to develop their potential
  77. 77. PERTANIAN Based on research in Pertanian Faculty, the results are - Socio economic status : 50< % for Rp 500.000 - Do they need AIESEC’s program or not : Yes - Channel that we can use: 50% Social Media/Blog Questionnaire Report | AIESEC in Universitas Andalas
  78. 78. PERTANIAN 42% of them spent more than IDR 1.000.000 to develop theirselves beside formal education 100% of them think leadership development program is important Questionnaire Report | AIESEC in Universitas Andalas
  79. 79. to PERTANIAN Student (UNAND) Customer Map Journey Questionnaire Report | AIESEC in Universitas Andalas
  80. 80. PERTANIAN MOTIVATION (Path) Main Words: •Easy to use •References What motivates PERTANIAN students to use Path Questionnaire Report | AIESEC in Universitas Andalas
  81. 81. PERTANIAN MESSAGES (Path) Main Words: •Motivation What kind of message PERTANIAN student looked for on Path Questionnaire Report | AIESEC in Universitas Andalas
  82. 82. PERTANIAN CREDIBILITY (Path) Main Words: •Makes sense •Not entirely believe What makes PERTANIAN student believe in any post on Path Questionnaire Report | AIESEC in Universitas Andalas
  83. 83. PERTANIAN BARRIER (Path) Main Words: •Bad Connection What makes PERTANIAN student unwilling to use Path Questionnaire Report | AIESEC in Universitas Andalas
  84. 84. to PERTANIAN Student (UNAND) Customer Map Journey Questionnaire Report | AIESEC in Universitas Andalas
  85. 85. PERTANIAN MOTIVATION (Instagram) Main Words: •Easy to use •Fun/Enterntain What motivates PERTANIAN student to use & share on Instagram Questionnaire Report | AIESEC in Universitas Andalas
  86. 86. PERTANIAN MESSAGE (Instagram) Main Words: •Motivation What kind of message PERTANIAN student looked for on Instagram Questionnaire Report | AIESEC in Universitas Andalas
  87. 87. PERTANIAN CREDIBILITY (Instagram) Main Words: •Source •Follower What makes PERTANIAN student believe in any post on Path Questionnaire Report | AIESEC in Universitas Andalas
  88. 88. PERTANIAN BARRIER (Instagram) Main Words: •Connection •Quota What makes PERTANIAN students unwilling to use Instagram Questionnaire Report | AIESEC in Universitas Andalas

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