Designing for Voice

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Presented at FITC Toronto 2017 More info at http://fitc.ca/event/to17/ Mitch Seguin, Tribalscale Overview As voice user interfaces (VUIs) continue to emerge as a dominant new user interface, designers are experimenting with voice interaction over the traditional screen based UI. At TribalScale, they’ve seen quick success in the space building on Amazon Alexa and Google Home for brands like the PGA Tour, CBC, and Nascar. Mitch Seguin, head of product and design at TribalScale will walk you through what a VUI is and how to rethink the UI for a non-visual medium. Mitch will discuss learnings in this transition from traditional user interface to conversational interaction and demo some VUI work throughout. Objective To expose the audience to a new world of UIs in the conversational, voice controlled era. Target Audience Designers interested in experimenting with emerging UIs. Five Things Audience Members Will Learn What is a voice user interface Emerging VUI platforms and how they differ How designing for VUIs differs from traditional interfaces How conversational interfaces create a more human experience What the future of the UI could look like

Internet

Designing for Voice
The Next Generation of User Interfaces

API Proliferation1
The hardware is here and cheap
(far-field voice input processing (FFVIP) )
2
The science is ready for prime time
1. Natural language understanding
2. Automatic speech recognition
3. Text to speech
3
Why does it feel like conversational UI’s are exploding?
The popularity of VUIs
ML is making conversation easier4

Voice Platforms
The popularity of VUIs
Virtual Assistants Amazon Alexa Google Home Chatbots

Syntax
● Skill
○ When writing an app, or “skill” for the Amazon Echo, you
have to provide examples of how your users might
phrase their requests.
● Intent
○ Your app for the Amazon Echo is going to have one or
more capabilities or features. In the nomenclature of
the Amazon Skills Kit.
● Utterance
○ A spoken phrase that activates an Intent is called an
Utterance, and there may be many valid Utterances that
you will want to accept for each of your app’s Intents.
● Ask and Tell
○ Invoking a skill with specific intent.
○ Invocation name and request provided in a supported
phrase with “ask”, “tell”, and other phrases.

No UI
People are unpredictable
Conversation is complex
Designing For Voice is Hard

Grice’s maxims
Threading
Implied Context
Designing For Cooperative Conversation
Repair
Acknowledgements and Confirmation

Tales From the Trenches
Anticipate incomplete information
Be helpful!
Acknowledge and confirm strategically

Find a subject matter expert
Take a systematic approach
Always be testing!
Tales From the Trenches

Respect the user The right use case
Basic Best Practices
This isn’t english class The right persona
VUI ≠ GUI Build the conversation

Offer a focused experience
Do’s and Don’ts
Validate your experience & utterances
Stay Cooperative
Repair the conversation
Use acknowledgements and
confirmation appropriately
Have Personality!
Translate touch to voice
Be rude
Lose context of the conversation
Turn people into robots

THANK YOU!
Goodbye.
Address:
48 Yonge Street | Toronto, ON Canada
Email:
contact@tribalscale.com
Website:
www.tribalscale.com
Twitter:
@tribalscale

Good Interaction Bad Interaction
Interaction Examples

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The Knowledge Society: Three Talks About the Future Futurism Innovation Science Isabella Grandic The Knowledge Society Overview Join three incredible, young, and brilliant minds as they present their findings on topics that we’ll all have to deal with in the not so distant future. This series of talks will explore how exponential technologies like synthetic farming, nanotechnology, and quantum computing can be used to solve some of the world’s most difficult problems. The speakers are all students of The Knowledge Society (TKS), a human accelerator for high school students designed to help them impact billions. TKS encourages students to take risks and think big. Ayaan Esmail‘s talk will cover creating a proactive healthcare system

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R.C. Woodmass Crescendo Overview The reports are in: how we relate to technology directly affects how we relate to other humans, to our environments, and to ourselves. Are we headed for a technological dystopia, where robots are in charge and empathy is just a word for the history books? Not necessarily! Learn how the interfaces we interact with can teach us how to be better communicators, increase our understanding of each other, and how product design might be the key to building a positive future for all. Objective Directly address fear and skepticism about technology, inspiring all who design and build tech to think more empathetically when building UX and UI. Target Audience Product designers, HR specialists, and anyone skeptical about technology Three Things Audience Members Will Learn How to create user interfaces that are flexible enough to include everyone, even if they can’t keep up with all the different identities and new labels that people are using What is conversation design, and how it has the power to teach people how to communicate How AI has the potential to be more inclusive than previous data analysis systems, if we leverage its weaknesses to the human advantage

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Matt Swoboda Notch Overview The adoption of real-time technologies and workflows for content creation is a seismic shift in the world of video/graphics. It has a fundamental effect on not just on render times but on the entire creative process. In this session hear from someone who has been using realtime graphics for creative work for almost 20 years, and his experiences in applying it to productions such as the Ed Sheeran world tour and Cirque du Soleil. Objective Give the audience an overview of what really is capable in a real-time workflow today, and where things are headed. Target Audience Anyone who wants to take confident steps in the direction of real-time motion graphics, especially within the live, installation and AR fields. Five Things Audience Members Will Learn How does real-time change the creative and production process Limitations – where does it work, where doesn’t it make sense What real-time graphics are capable of today What happens on a rock’n’roll tour bus What DOESN’T happen on a rock’n’roll tour bus

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Hasan Ahmad Aquent DEV6 Overview PWAs are a newly emerging delivery format for web, desktop apps. The fact that they can be installed on a client device and behave like natively installed apps means that special care should be taken when designing and building these types of apps, above and beyond a typical browser-only web application. One of the most important (potential) differentiators in the user experience of a PWA app vs a traditional web app is the ability to provide a high-performance UI because of their ability to do things like cache resources offline, including entire pieces of Web UI code, and the use of background services. In this talk we are going to do an exhaustive overview of the entire landscape of building PWAs from a performance-first perspective. Target Audience Web development teams Assumed Audience Knowledge Web Development fundamentals Objective Large enterprise applications Five Things Audience Members Will Learn Why PWA’s require performance engineering What tools are available to measure performance metrics Offline caching strategies Host device considerations: desktop and mobile Taking advantage of background code: Service Workers

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Studio Macouno has been realizing post industrial projects for two decades. Though they’re very busy doing things like creating generative shavers for Philips and designing life size 3D printed petition elephants, those are but a fraction of what they would like to do. In this talk Dolf will explore the projects they just don’t have time for. The things the studio would love to do but can’t do on it’s own. The things that are way out there… Those that don’t seem possible, or are just too much work. The dreams that they think are a bit too much, but they just might do anyway. Objective Finding, funding and founding cooperatives for creative futurist projects. Target Audience People interested in making things today that seem ideas for tomorrow. Five Things Audience Members Will Learn Some about generative design 3d printing Art Running projects And making things happen

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Dave Boyle Globacore Overview Large scale, untethered roomscale VR is the next frontier in creating immersive virtual reality games and experiences, and it doesn’t get much larger than 30’ x 60’. Come hear the story of how Globacore conceived, designed, and developed Freeroam VR, a multiplayer experience designed to fit such a space. Along the way, Dave will share his learnings from the experience – from the initial rapid prototypes that became the core of the experience, to the art of show floor backtop battery management, to the importance of tricking users into doing the ‘Thriller’ dance at strategic moments. Objective To tell the story of Freeroam VR, and to share what we’ve learned along the way. Target Audience VR artists / designers / developers Five Things Audience Members Will Learn Our approach to wireless tracking in large-scale environments Tricks used in VR to help get users’ attention, or to make the space seem bigger / more complex than it is Importance of kitbashing and rapid prototyping during aggressive timelines Usefulness of in-game “guide players” to help shepherd others around the experience Common problems on a show floor, and how we’ve solved them

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Sebastiaan Dorgelo TRIMM Overview In this presentation Sebastiaan will talk about how UX design is about figuring out the bigger picture. And how doing that can help you, your team and your clients in working together more effectively, have more fun and grow. He’ll explain how awareness of your strategic role as a designer will help you own it and keep focusing on the bigger picture, enabling you to keep seeing opportunities, deliver better results and build strong, long-term client relations. Developing a mindset in your teams of researching, exploring, pitching new ideas and selling them, you’ll be in better control of the work you get to do, doing better business and helping your clients develop theirs. Objective Inspire designers to look beyond the task they’re assigned to and in their turn inspire their teams to have bigger dreams and do more. Target Audience UX/UI designers, agile/multidisciplinary team members, product owners, project managers Five Things Audience Members Will Learn Why curiosity and empathy are a designer’s most important skills How visualizing your curiosity will reveal the bigger picture How the bigger picture will unleash design thinking How design thinking will energize the team and lead to better solutions How all of this leads to doing more than you were asked for

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Lauren Hom Hom Sweet Hom Overview In early 2016, Lauren packed up her studio in New York City in pursuit of the ultimate form of inspiration: travel. After exploring the world for a year, she was surprised to discover that she didn’t feel more inspired than before. The truth is, she’d actually found more inspiration for her work in her normal, everyday life than in her epic world trip. That’s not to say that travel can’t be wildly inspiring – it totally can be. But what if she told you that there’s just as much inspiration in fighting with your spouse as there is in traveling the world? Would you believe her if she told you that she’s gotten more inspiration from a night of drinking than a night of watching TED talks? What Lauren hopes to teach you today is that EVERY experience in your life can be used as inspiration. You are the secret source of inspiration you never even knew you had – you just need to know where to look. Objective To inspire the audience with stories of how I’ve turned mundane events into powerful creative projects & how they are more than capable of doing the same Target Audience Designers and entrepreneurs who want to get more eyes on their work & feel more creatively inspired Five Things Audience Members Will Learn Every experience is inspiration – even the bad stuff There is magic in the mundane Relatable ideas are shareable ideas Use your skills to solve your problems & you’ll solve them for others too The secret to creativity is simply paying attention

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Alon Chitayat Google Overview Drawing is one of the most ancient forms of communication – it has the power to engage users like no other technology. Drawing can connect people beyond language or culture, helping humans express emotions and abstract ideas where words fail. But often times people are too self-conscious to even pick up the pen, let alone draw something someone else will see. How can new interactive interfaces give people the confidence to draw without inhibition, and inspire previously impossible collaborations and creations? As an interactive artist, educator and a senior UX designer on Google Jamboard – Alon has been researching how to bring people together onto the same canvas, whether face-to-face or miles apart. In this talk, he will share strategies that can be used to get people out of their shell and collaborate. Objective To reveal the key user experience principles behind powerful collaborative drawing and creative platforms. Target Audience Designers, artists, illustrators, napkin doodlers, whiteboard lovers Five Things Audience Members Will Learn Why drawing on a blank canvas is so scary How to design the right drawing prompts Where do traditional and digital drawing connect How machine learning can help design super brushes Collaboration is the highest level of inspiration

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Overview It’s difficult to get inspired sometimes. We often make the mistake of looking at our own industry for answers and ideas which leads to regurgitation and me-too-ness. For us to stay interested in our careers we need try new things and experiment. And the first step on our path to progress is inspiration. Chris spends a lot of his walking life making SVG animations and interactive design components and in this talk he’ll chat about how and why they came about, the process, the challenges, the failures and successes and the rabbit holes he dives down to try and discover new techniques and approaches to creating interesting (and often weird) things. Objective To get inspired to have a go at creating your own interactive SVG animations. Target Audience This is aimed at designers, developers, animators and illustrators Five Things Audience Members Will Learn The audience will learn about the five things Chris thinks are important for projects Randomness Humour Nonsense Surprise Detail

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Henri Helvetica Overview A quarter century has passed since the first browser was released. Tim Berners-Lee’s pioneering followed by Marc Andreessen’s groundbreaking Mosaic came Navigator, spawning an industry that regaled in loading information onto a screen for users of the internet all over. But today in 2018, complexities have resulted in webpage loading and rendering intricacies. Added, consumer comportment has shifted dramatically, leaving developers with new found duties, notably: the disciplined delivery of data. We once referred to raw timing data provided by the browser to measure performance. The modern web experience soon demanded metrics beyond DOMContentLoaded and onLoad events, and introduced more complex measurements such as Paint Timing APIs, Network Information APIs and Time To Interactive to name a few. Planet Of The APIs peruses present-day and even experimental practices employed in measuring web apps in the on going pursuit of providing stellar and performant user experiences. Objective To provide developers with knowledge and understanding of modern performance APIs Target Audience This is for the developer who ships web based products Assumed Audience Knowledge A basic understanding of web performance Level Intermediate Five Things Audience Members Will Learn Modern APIs: their need and uses Understanding hardware restrictions The challenges of present day resource loading Prioritizing interactivity Auditing with the available tools

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Simon Bloom TWG Overview It’s finally happened: your React project has grown from fledgling side-hobby into serious web application! Will your architecture hold up to your project’s new found scale, or will you let it become an incomprehensible jumble of tangled wires? Come learn simple, practical, and tangible patterns for making your current (and next) React application more composable, easier to reason about, and just overall more pleasurable to work with! Objective To introduce junior and intermediate developers to advanced react patterns that they can practically start using now. Target Audience Junior and intermediate React developers Assumed Audience Knowledge Intro-to-mid level experience with React Level Late Beginner / Intermediate Five Things Audience Members Will Learn The higher order component pattern The render props pattern React’s new context API The compound component pattern New React features: error boundaries and portals

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Designing for Voice

2. Designing for Voice The Next Generation of User Interfaces

3. API Proliferation1 The hardware is here and cheap (far-field voice input processing (FFVIP) ) 2 The science is ready for prime time 1. Natural language understanding 2. Automatic speech recognition 3. Text to speech 3 Why does it feel like conversational UI’s are exploding? The popularity of VUIs ML is making conversation easier4

4. Voice Platforms The popularity of VUIs Virtual Assistants Amazon Alexa Google Home Chatbots

5. My Favorite Skills

6. A Primer on Voice

7. Basic Mechanics and Architecture

8. Syntax ● Skill ○ When writing an app, or “skill” for the Amazon Echo, you have to provide examples of how your users might phrase their requests. ● Intent ○ Your app for the Amazon Echo is going to have one or more capabilities or features. In the nomenclature of the Amazon Skills Kit. ● Utterance ○ A spoken phrase that activates an Intent is called an Utterance, and there may be many valid Utterances that you will want to accept for each of your app’s Intents. ● Ask and Tell ○ Invoking a skill with specific intent. ○ Invocation name and request provided in a supported phrase with “ask”, “tell”, and other phrases.

9. Our Journey with Voice

10. Botler

11. My Fridge

12. Early Adoption of VUIs

13. What We’ve Learned

14. No UI People are unpredictable Conversation is complex Designing For Voice is Hard

15. Grice’s maxims Threading Implied Context Designing For Cooperative Conversation Repair Acknowledgements and Confirmation

16. Tales From the Trenches

17. Tales From the Trenches Anticipate incomplete information Be helpful! Acknowledge and confirm strategically

18.

19.

20. Find a subject matter expert Take a systematic approach Always be testing! Tales From the Trenches

21. Respect the user The right use case Basic Best Practices This isn’t english class The right persona VUI ≠ GUI Build the conversation

22. Offer a focused experience Do’s and Don’ts Validate your experience & utterances Stay Cooperative Repair the conversation Use acknowledgements and confirmation appropriately Have Personality! Translate touch to voice Be rude Lose context of the conversation Turn people into robots

23. THANK YOU! Goodbye. Address: 48 Yonge Street | Toronto, ON Canada Email: contact@tribalscale.com Website: www.tribalscale.com Twitter: @tribalscale

24. Good Interaction Bad Interaction Interaction Examples

Designing for Voice

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