Presented at FITC Amsterdam 2017 Details at http://fitc.ca/event/am17/ In the age of Experience, design is no longer critical just from a functional perspective. Design needs to have an emotional impact on the user that supports the overall design objective. Learn how we use an emphatic design process in creating experiences, products and services for clients such as Supercell, HBO, Ferrari, Google, Lego and more.

1. Designing for the
ExperienceAge
In the age of Experience, design is no longer critical just from a functional perspective. Design needs
to have an emotional impact on the user that supports the overall design objective. Learn how we use
an emphatic design process in creating experiences, products and services for clients such as
Supercell, HBO, Ferrari, Google, Lego and more.

2. Jakob Nylund
DESIGN DIRECTOR / PARTNER
TWITTER: @formconspiracy
INSTAGRAM: jakobnylund
Robert Lindström
CHIEF DESIGN OFFICER / FOUNDER
TWITTER: @designchapel
INSTAGRAM: designchapel

4. LosAngeles Stockholm Skellefteå

5. Design Agency for the
ExperienceAge

6. “The Information Age is
over. Welcome to the
ExperienceAge.”
— Mike Wadhera, Tech Crunch

8. We create emotional connections between brands and
consumers by innovating experiences, products and services
that are meaningful and relevant in people’s lives.

9. We are digital storytellers

11. VR

13. Designing for the
ExperienceAge means
crafting digital stories for
other people to experience.

14. UX Design Animation
Storytelling
through
Storytelling
through
Storytelling
through

15. UX Design Animation
Storytelling
through
Storytelling
through
Storytelling
through

18. UX Design Animation
Storytelling
through
Storytelling
through
Storytelling
through

20. UX Design Animation
Storytelling
through
Storytelling
through
Storytelling
through

24. Designer for the
ExperienceAge?

25. The details
will betray you

29. CONCEPT ART

30. Mobile
2013
VR/AR
2016
Desktop
2007

31. Mobile
2013
VR/AR
2016
Desktop
2007

32. 2007

33. VR/AR
2016
Desktop
2007
Mobile
2013

34. 2013

36. 2013

38. Desktop
2007
Mobile
2013
VR/AR
2016

39. 2017

40. “To make it look real
We have to do it for real”
— Chimney

42. The details
will betray you

44. Experience Director Film DirectorArt Director

45. ED
VFX
Timings
Sound
Tech
Design
3D
UX
STORY

46. 3D
TECH
ED
Photorealism 4K film in layers
Previz
Prototype
Production
Image from Unitys demo “Adam”

47. Future?

48. M A D E I N
L A B R O Y A L E
N O R T H K I N G D O M
T M
D E S I G N + I N N O V A T I O N

49. “If the last 10 years have been about
exploring whats possible with new
techniques on the web then the next
10 years will be defined by the
application of these techniques to
the physical world.”
— Chris Anderson, Makers (The New Industrial revolution)

51. KODON (HTC VIVE) & ZBRUSH MAGICA VOXELCINEMA 4D
Personal Development
Learning by
doing

52. Tell stories
to reach peoples hearts and minds
Details will betrayyou
don’t be sloppy

53. Thank you
Jakob Nylund
DESIGN DIRECTOR / PARTNER
TWITTER: @formconspiracy
INSTAGRAM: jakobnylund
Robert Lindström
CHIEF DESIGN OFFICER / FOUNDER
TWITTER: @designchapel
INSTAGRAM: designchapel