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Cocaine to Carrots: The Art of Telling Someone Else’s Story

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Presented at FITC Toronto 2019
More info at www.fitc.ca/toronto

Alan Williams
Imaginary Forces

Overview
During dailies as an intern at Imaginary Forces, Alan’s director, Karin Fong, would follow her animation feedback with one of the scariest and empowering questions of his career, “what do you think?” Over the last eight years, Alan’s transition from technician to creative director came from a dramatic shift in how he approached and answered that question. By examining larger conceptual principles to practical application in commercial and tv/film design, such as HBO’s Vinyl and Netflix’s Anne with an E, he will share hard-learned lessons that can empower you, whether in Photoshop, behind a camera, or pitching to clients, in developing and selling your creative voice.

Target Audience
Visual communicators eager to become more evocative storytellers

Five Things Audience Members Will Learn
‘Method branding’ in a selfie culture
O.C.D. (observe, collect, dissect) & the imagination
The resuscitating power of rearrangement
Pertinence vs pipeline: the crippling cage of routine
Less pitching, more poetry

Publicada em: Design
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Cocaine to Carrots: The Art of Telling Someone Else’s Story

  1. 1. Cocaine THE ART OF TELLING SOMEONE ELSE’S STORY Carrotsto
  2. 2. A poem begins with a lump in the throat; a homesickness Robert Frost or a love sickness.
  3. 3. Method Branding
  4. 4. •IS THERE AN OVERALL TONE YOU WANT OR DON’T WANT ? •FAVORITE TITLE SEQUENCE ? MUSIC INSPIRATION ? •ACCESS TO THE CAST, SET, CREW ? •ANY COLORS YOU HATE? •(FILM) IS THIS A SUMMER, FALL, WINTER, SPRING FILM ? •IS THERE AN ARTIST, PHOTOGRAPHER, FILM, OR SCENE THAT HAS INSPIRED THIS SHOW/FILM’S DEVELOPMENT ? •HOW MUCH OF A ROLE DOES THE LOCATION PLAY? •IS THERE A MAIN PERSON WE SHOULD CENTER AROUND? •[TV] WHERE IS THE SHOW GOING BEYOND THIS SEASON? WHAT STORY ARCS SHOULD WE BE AWARE OF? •ARE YOU OPEN TO THE TITLE EVOLVING SEASON TO SEASON? ask the right questions
  5. 5. v Observe. Collect. Dissect.
  6. 6. `
  7. 7. I’M INTERESTED IN THE MOMENT WHEN TWO OBJECTS COLLIDE AND GENERATE A THIRD. Bruce Mau
  8. 8. Serve their Story Your Pipeline Not
  9. 9. Rearrangement THE RESUSCITATING POWER OF
  10. 10. Pablo Genoves
  11. 11. Kris Kuksi
  12. 12. concept art by Alejandro Lee, Vincent Lucido
  13. 13. get over yourself.
  14. 14. Less Pitching Poetry More
  15. 15. Honor Intuition
  16. 16. ANYBODY WHO HAS SURVIVED HIS CHILDHOOD HAS ENOUGH INFORMATION ABOUT LIFE TO LAST HIM THE REST OF HIS DAYS. Flannery O’Connor
  17. 17. A poem begins with a lump in the throat; a homesickness Robert Frost or a love sickness.
  18. 18. @OHMAGICOHWONDER @IMAGINARY_FORCES_ @IMAGINARYFORCES @IMAGINARYFORCESSTUDIO #MYIMAGINARYFORCES

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