This document discusses how social media has enabled individuals and organizations to help those affected by disasters from anywhere in the world. It provides examples of how Farmville players raised $1 million for Haiti relief through in-game donations, and how actor Hugh Jackman helped organizations in Haiti by allowing his fans to suggest charities. The document also describes how a blogger used social media to help a friend raise over $16,000 to get an apartment after leaving an abusive relationship. It encourages using social networks and platforms like ChipIn and YouTube to spread awareness and raise money for good causes.

1. Charity 2.0

2. How it used to be

3. 11th of September 2001

4. Everyone sat by the TV waiting
for the latest news.

5. There was not much you could do
from the other side of the world.

6. 26th of December 2004

7. We started getting involved..

8. The tsunami victims filmed with their mobile phones, and emailed it to friends and family
They spread the videos on blogs

9. We wanted to read the victims stories,
not the medias.

10. 12th of January 2010
- The Haiti earthquake

11. A disaster that involved the vast majority!
Real-time updates on

12. Social media made it possibly for us to
help, from the other side of the world!

13. Donating has
never been
easier

14. How Zynga helped Haiti with Farmville

15. Donate and get rare flowers

16. 100% of all contributions
to the Zynga Haiti Relief Fund will
help our friends in Haiti who are
suffering from a devastating
earthquake.

17. The devastation in Haiti is unimaginable, and anything we or our users can
do is tiny compared to the utter loss for this nation. In our small way, I hope
we can enable our users to help and touch Haiti in a meaningful way where
every dollar raised can make a difference -
Zynga C.E.O. and founder Mark Pincus:

18. 1 week later

19. Farmville players alone raised 1 million dollars
with the Sweet Seeds for Haiti- Haitian Relief
campaign.

20. ...and got a reward.

21. This is what actor Hugh Jackman did

23. The winning organizations suggested by Jackmans fans...

24. a medical foundation that donates surgical
procedures to children in developing countries
born with facial deformities.

25. and...

26. Charity: water
a non-profit dedicated to providing safe
drinking water in developing countries.

27. Response?

29. Hugh Jackman also helped the Haiti victims

31. Reaction?

33. The word of a good cause spreads fast

34. Social media has made
it possible for everyone
to help.

35. Do you want to make a change?

36. Use chipin to collect money for a cause,
and spread it in your social network.

37. This is how blogger David helped a friend

38. Daniela devorced her abusive husband and had nowhere to go.
David wanted to help her raise $5,000 so she could get an apartment.

39. David used ChipIn and blogged about Daniela’s situation

40. David asked his followers to spread it on Twitter and on their own blogs

41. David:
“I don't have anything to offer back. Not an ego list or top donators
directory. I can only hope that this thing we call "community" puts its
money or heart where its mouth is. Please do whatever you can.”

42. the result?

43. $16,880.60

45. A couple months later: Daniela has a new home for her children

46. Do you have an idea?

47. Tell your friends

48. Raise money

49. Use Youtube to spread the word of your cause

50. Remember to be honest...
Or else you can damage your reputation.

51. What happens online is forever

52. Do good, and increase your whuffie factor*
*Whuffie – your social currency for social networks

53. Slideshow by:
Jetmira Ajdari Trsani
twitter.com/jetplett