O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Social media in higher ed may 2010

  • Entre para ver os comentários

Social media in higher ed may 2010

  1. 2. <ul><li>Social Media in Higher Education </li></ul><ul><li>Lisa Fisher, Manager, Marketing Communications </li></ul><ul><li>International Student Initiative, UBC </li></ul>
  2. 3. <ul><li>Social media – what, how, and why </li></ul><ul><li>The basics: </li></ul><ul><ul><li>Social networks </li></ul></ul><ul><ul><li>Video & photo sharing </li></ul></ul><ul><ul><li>Blogs and microblogs </li></ul></ul><ul><li>Beyond the basics: </li></ul><ul><ul><li>International social media </li></ul></ul><ul><ul><li>Engagement campaigns/microsites </li></ul></ul><ul><li>Doing it well </li></ul><ul><li>Measuring success </li></ul><ul><li>More inspiration </li></ul><ul><li>Your questions </li></ul><ul><li>Agenda </li></ul>
  3. 4. <ul><li>What is social media? </li></ul><ul><li>Media, including text, photos, videos, and music, based on conversation and interaction between people online </li></ul>
  4. 5. <ul><li>Barefoot & Scoble Starfish </li></ul>
  5. 6. Solis & Thoms Conversation Prism
  6. 7. <ul><li>How is it different? </li></ul>Traditional Marketing Web 2.0 Few to Many Many to Many Organization-generated content User-generated content Short shelf-life Lingering effect Spin Authenticity
  7. 8. <ul><li>Increasingly, your brand isn’t what you say about yourself, it’s what your students say about you. </li></ul><ul><li>Facebook and YouTube now a significant source of traffic to most sites, right behind Google </li></ul><ul><li>http://www.youtube.com/watch?v=sIFYPQjYhv8 </li></ul><ul><li>Why does it matter? </li></ul>
  8. 9. <ul><li>Pull content about you others create to share it: </li></ul><ul><ul><li>Kwantlen Digital Cafe </li></ul></ul><ul><ul><li>UBC connections for life social media dashboard </li></ul></ul><ul><li>Push content out to your audience using social media tools </li></ul><ul><li>Pull, Push, or both? </li></ul>
  9. 10. <ul><li>Kwantlen Digital Cafe </li></ul>
  10. 11. <ul><li>UBC International Student Initiative </li></ul>
  11. 12. <ul><li>Facebook – Bishop’s </li></ul>
  12. 13. <ul><li>Facebook – UBC Prospective Undergrads </li></ul>
  13. 14. <ul><li>University-specific Social Network </li></ul>
  14. 15. YouTube - Stanford
  15. 16. <ul><li>Stanford YouTube Channel </li></ul>
  16. 17. <ul><li>University-specific Video Site </li></ul>
  17. 18. <ul><li>Viral Video </li></ul>
  18. 19. <ul><li>Twitter Feed - McGill </li></ul>
  19. 20. <ul><li>Twitter Feed - Tufts </li></ul>
  20. 21. <ul><li>University-specific Twitter Site </li></ul>
  21. 22. <ul><li>Other Social Networks </li></ul><ul><li>LinkedIN – helpful for alumni engagement; hiring, etc. </li></ul><ul><li>Orkut, Friendster, BEBO – may matter if you recruit outside North America </li></ul>
  22. 23. <ul><li>Social Networks Around the World </li></ul>
  23. 24. <ul><li>Engagement Campaigns </li></ul><ul><li>UVic – the anything project </li></ul><ul><li>SFU Solutions </li></ul><ul><li>UBC Place of Mind Community Site </li></ul><ul><li>McGill – six words </li></ul><ul><li>OSU – PoweredbyOrange </li></ul>
  24. 25. <ul><li>UVic The Anything Project </li></ul>
  25. 26. <ul><li>McGill </li></ul>
  26. 27. <ul><ul><li>Doing it Well </li></ul></ul><ul><li>Be authentic: </li></ul><ul><ul><li>Talk like a real person. People have personalities. </li></ul></ul><ul><ul><li>Don’t delete/edit posts you see as negative – engage instead. </li></ul></ul><ul><li>Be committed: </li></ul><ul><ul><li>Post useful content often </li></ul></ul><ul><ul><li>Post a mix of media – links, photos, videos </li></ul></ul><ul><ul><li>Can’t really stop once you’ve started – so be sure you have ongoing resources to support it. </li></ul></ul>
  27. 28. <ul><li>Measuring Success </li></ul><ul><li>Most tools include some basic analytics </li></ul><ul><li>Site traffic pre and post launch </li></ul><ul><li># of new fans/followers/subscribers </li></ul><ul><li>Likes, comments, wall posts, RTs, social shares </li></ul><ul><li>How often was your #hashtag used? Listed? </li></ul><ul><li>Howsociable ranking before and after </li></ul><ul><li>Technorati search for blog mentions </li></ul><ul><li>Listening platforms like Cymfony, BuzzMetrics, Radian6 </li></ul><ul><li>Sentiment matters as much (or more) than hard numbers </li></ul>
  28. 29. <ul><li>More Inspiration </li></ul><ul><li>Blogs to RSS: </li></ul><ul><ul><li>http://highered.prblogs.org/ </li></ul></ul><ul><ul><li>http://www.bobjohnsonblog.com/ </li></ul></ul><ul><ul><li>http://dannybrown.me/ </li></ul></ul><ul><li>Tweets to follow </li></ul><ul><ul><li>@andrewcareaga </li></ul></ul><ul><ul><li>@dbarefoot </li></ul></ul><ul><ul><li>@HighEdMarketing </li></ul></ul><ul><li>Groups to join </li></ul><ul><ul><li>LinkedIn: Web 2.0 for Higher Ed </li></ul></ul><ul><li>College Surfing Web 2.0 Olympics: </li></ul><ul><ul><li>http://www.collegesurfing.com/content/web-20-colleges/ </li></ul></ul>
  29. 30. <ul><li>Lisa Fisher [email_address] @plfisher http://ca.linkedin.com/in/lisagfisher </li></ul><ul><li>www.connectionsforlife.ubc.ca </li></ul>Questions?

×