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TicketCo – Strategy going global
First Tuesday Bergen
2Founders
Lift off January 2013 unsplash.com/@pawelskor
5
Tysnesfest 2017
-taking the digital leap together with
our customers
Tysnesfest 2017- mobile stats
Laptop/PC
Cash
MNOK 362 in payment processing last 12 months
Lift off Dec. 2017
10
11
Pains in the industry
Fragmented sales channels
Fragmented customer data collection
Impatient consumers
Expensive hardware investments
Ticket fees
Cash
Queues
High risk and small sales window
12
13
MOBILE IS KING!
unsplash.com/@mparzuchowski
Ticketing is
dead...
Red Ocean Strategy Blue Ocean Strategy
Compete in existing market place Create uncontested market place
Beat the competition Make the competition irrelevant
Exploit existing demand Create and capture new demand
Make the value-cost trade-off Brake the value-cost trade-off
Value Innovation in TicketCo
The event organiser
The audience
bridging
21
How TicketCo solves
pains
Unified payment experience
Fast track payment
Integrated ticketing and cashless POS in one system
Free card readers from iZettle
Complete consumer insights from beginning to end
No more fragmentation, all sales live in one report
Free software, pay as you sell
No more queues
22
Sports
Theatres/scene-shows
1
2
3
Important market segments
Festivals
23
Event payments made easy with the right partners
Event
organiser
Audience
Payment Transactions
Commercially and tech integrated with TicketCo. Preferred but
not exclusive partner in Europe. Enables the organiser to accept
card payments and makes sure you will never say no to a
customer presenting a card. Contactless, Chip and Pin
www.iZettle.com
Payment provider for card transactions in TicketCo Application.
Enables Fast Track payments storing card details and instant
cash less. Adyen is also used by AirBnB, Spotify among others
25
Investors
Communication
Thank you for listening!

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Strategier for vekst, styrearbeid og investeringer @ First Tuesday Bergen

Editor's Notes

  1. De har bakgrunn fra arrangørindustrien. Jobbet tett med kunder, 1600 arrangører
  2. Startet lokalt basert på grunderenes erfaring med manglende systemstøtte og enkelhet. Begge grundere har erfaring fra utelivsbransjen. Begynte i Bergen, fikk gode råd fra ItsLearning om å starte lokalt og gi full gass.
  3. TC lanserte i markedet januar 2013
  4. When Tysnesfest took the digital leap with TicketCo this summer... TC gjorde alt salg på Tysnesfest....første fullscala test på ny visjon
  5. And over 64% was sold through our mobile technologies, either on the audience device, or through the organiser app Tysnesfest used. We have about 90+ devices set up for Tysnesfest to work on with over 10 different physical locations. Over 100 000 transaksjoner på festivalen
  6. Selskapet modent til å prøve seg utenfor Norge
  7. 70% av alle transaksjoner på Tysnesfest. 99% mobilpenetrasjon i Norge
  8. Conclusion 1 is that ticketing is dead from a technology provider point of view. What organizers need is a unified e-commerce and POS solution catering for event industry specfic needs.
  9. TicketCo has been “mobile friendly” for the end usersince late 2013. This includes scaling seating maps into the limited screen real-estate of the mobile screen. But we have taken it 1 step further. This summer we launched the web-app TicketCompanion in partnership with Tysnesfest. The main mission was to introduce: A cashless system where the audience could top up their customer balances Add what we call “Fast track payments” into the web app for frictionless payments. You store your card details and through our partnership with the payment service providere Adyen, get essentially a “1-click payment” experience when purchasing. Extend our already existing organiser app with cash less functionality
  10. The end game is that we created a mobile experience for both Tysnesfest and their audinece. This in a unified fashion for all mobile users. In the instant you charged the end users customer profile they got receipt notification of their purchases in TicketCompanion
  11. Partnerstrategi
  12. Mintzberg
  13. Mintzberg