The Purposeful Consumer Sessions - ASB Bank Event

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First Retail Group Presentation delivered at the ASB Bank / Massey University / Ramsys Retail Systems sponsored Purposeful Consumer Sessions

Retail

The Purposeful Consumer Sessions - ASB Bank Event

Invercargill's CBD strategy is well underway following two successful stakeholder workshops held in the City during March. Led by strategists from First Retail Group, the sessions brought together a wide range of participants from the retail, hospitality, property, tourism, and corporate sectors. Around 100 people took part in the events that looked at opportunities, challenges and actions necessary to achieve greater success for both businesses and the community. Stakeholder feedback and involvement has delighted those working on the project, explained Invercargill City Centre Co-Ordinator, Kari Graber. "People and businesses have been highly forthcoming with ideas and time. We'd hoped to achieve strong collaboration, however the response has been quite exceptional" "A CBD is the very heart of any city, so keeping that successful is both commercially and socially responsible" says First Retail Group's project lead, Lorraine Nicholson. "Improving amenity value, employment opportunities, spaces and places mean Invercargill will be a destination of choice - helping stem spending attrition, which we acknowledge is a key issue for the local economy". The strategy looks at key aspects of attraction, experience, environment and economic measures necessary to achieve rapid and sustained change. Ensuring businesses and the community are at the centre of forward decisions has been fundamental and will continue as the project develops. A 'no-barriers, no excuses' approach means many of the initiatives recommended could be achieved within existing budgets, while, suggestions can help shape discussion and decisions around major projects - both from a civic and commercial perspective. No strangers to Invercargill First Retail Group, has worked with local businesses previously, having delivered retail capability building workshops for Venture Southland in 2016 along with a range of tourism projects across the region. Nicholson sums up sentiment from businesses and those working on the project; "Invercargill has exciting opportunities ahead, along with the capability and resources to make things happen. We're anticipating this CBD strategy will be a catalyser for greater commercial confidence, changing mindsets and helping get the City Centre back on radar with consumers and retailers" First Retail Group's team will be back in Invercargill mid-March to meet stakeholders, discuss concepts and validate strategies under consideration. The final report will be delivered to Council early April.

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