Amul was formed in 1946 in Gujarat, India. It is managed by the Gujarat Cooperative Milk Marketing Federation and has helped make India the largest producer of milk and milk products in the world. Amul uses customer-based market segmentation and has a wide range of products from milk to cheese to ice cream to target different customer groups. Factors in Amul's success include highly satisfied customers, improved socio-economic conditions in India, and a strong supply chain.