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Brief  history  Of  Amul Company ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Amul business strategy
Customer based market segmentation
[object Object],[object Object],[object Object],[object Object],Kids
[object Object],Women
[object Object],[object Object],[object Object],Youth
[object Object],[object Object],Health Conscious
[object Object],[object Object],[object Object],Calorie Conscious
SWOT ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Related Attributes of AMUL vikas pawaiya Low cost, Availability of the products,  Quality,  Good taste,  Topical i.e. associating the product with a recent happening,  Distinctive packaging,  Nutritious value,  Delicious,  Healthy,  Hygiene,  Pure,  Flavour,  Fresh,  And reliable.
ICE CREAM CHOCOLATES LIQUID FRESH MILK BUTTER PIZZA COMPETITION
Factors that made AMUL success
The 3 C’s… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertisement
Amul – Product Portfolio in Graph on 2007-08  Market share Source:-  www.amual.com
GCMMF TURNOVER up to 2011 Source:  www.amul.com   YEAR PRODUCTION(in million) TURN OVER(in mollion) 1995-96 65 13970 1996-97 68 14280 1997-98 71.5 14890 1998-99 74.8 18576 1999-00 78 20470 2000-01 84.5 22120 2001-02 87.5 22680 2002-03 92 23590 2002-04 97 25780 2004-05 102.3 26890 2005-06 105.3 28980 2006-07 110.2 30790 2007-08 113.5 30980 2008-09 118 32560 2009-10 121.3 34900 2010-11 126.4 40980
[object Object],[object Object],[object Object],[object Object],Bibliography…
 

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Amul

  • 1.  
  • 2.
  • 4. Customer based market segmentation
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Product Related Attributes of AMUL vikas pawaiya Low cost, Availability of the products, Quality, Good taste, Topical i.e. associating the product with a recent happening, Distinctive packaging, Nutritious value, Delicious, Healthy, Hygiene, Pure, Flavour, Fresh, And reliable.
  • 12. ICE CREAM CHOCOLATES LIQUID FRESH MILK BUTTER PIZZA COMPETITION
  • 13. Factors that made AMUL success
  • 14.
  • 16. Amul – Product Portfolio in Graph on 2007-08 Market share Source:- www.amual.com
  • 17. GCMMF TURNOVER up to 2011 Source: www.amul.com YEAR PRODUCTION(in million) TURN OVER(in mollion) 1995-96 65 13970 1996-97 68 14280 1997-98 71.5 14890 1998-99 74.8 18576 1999-00 78 20470 2000-01 84.5 22120 2001-02 87.5 22680 2002-03 92 23590 2002-04 97 25780 2004-05 102.3 26890 2005-06 105.3 28980 2006-07 110.2 30790 2007-08 113.5 30980 2008-09 118 32560 2009-10 121.3 34900 2010-11 126.4 40980
  • 18.
  • 19.