What do your target
@reedcouk
candidates really want?
NeilMillett
MarketingExec

1960

1995

Today

The
research
n=2,208

Starting your search

50% go to a
job board first

12%
recruitment
11%
consultancy
company
website9% 7%

to find a new job
All the things you do

takes over your life
Looking for your next job

38%
33%47% When I get
get home from work
When I wake up
Before I go
to sleep

39% 56%88%Mobile &
devices
Desktop Laptop

56%
of mobile users
apply using
mobile apps

The #1 candidate
concern is salary

1. Salary & Benefits
3. Day-to-day responsibilities
2. Convenience to you
4. Learning & development
5. Career progression
6. Reputation & culture

67%
More likely to apply
when a salary is displayed

1. Convenience to you
3. Day-to-day responsibilities
2. Salary & benefits
Up to £20k

1. Salary & benefits
3. Convenience to you
2. Day-to-day responsibilities
£20-50k

1. Salary & benefits
3. Culture of the organisation
2. Day-to-day responsibilities
£50k+

Managing
great expectations

expect confirmation
of application
expect confirmation
within 24 hours
only
91%
70%
14%
always receive
confirmation
15%hardly ever or never
receive confirmation

expect to be informed
of an unsuccessful
application%

NO CONTACT
in 5 days in 14 days
assume they’ve been unsuccessful
26% 90%

How long should the hiring
process take?

week 1 week 2 week 3 week 4application
78%expect to be at interview
within a fortnight
70%expect to be
offered a job
within three
weeks

week 1 week 2 week 3 week 4application
83%expect to be at interview
within a fortnight
Retail,
Marketing

week 1 week 2 week 3 week 4application
85%expect to be at interview
within a fortnight
IT,
Hospitality

week 1 week 2 week 3 week 4application
90%expect to be at interview
within a fortnight
Accountancy

customer service channel
Recruitment as a

4 out of 5
A ‘poor’ hiring experience leaves
candidates with a negative
view of your brand

Won’t apply
for future
vacancies
Less likely to use an
organisation's products or
services again
Will share negative
experience with
friends and family
25%
30%
26%

Dream job

If you could work for any
organisation, what would it be?

#1

#2

#3

#4

#5
Myself

6. John Lewis
7. Microsoft
8. BBC
9. Royal Mail
10. British Airways
NEW ENTRY
NEW ENTRY

66% of us would take a
pay cut to work for our dream
employer

If you could work for any business
leader, thinker or entrepreneur, who
would you most like to work for?

If you could work for any
organisation, what would it be?
#1

SUGAR GATES JOBS
#2 #3 #4

5. MARK ZUCKERBERG
6. PETER JONES
7. ELON MUSK
8. TIM COOK
9. JAMES DYSON
10. WARREN BUFFETT
NEW ENTRY
NEW ENTRY
NEW ENTRY

1. Reach the right candidates

2. Show them what you’ve

3. Treat them like customers

4. Hire the right talent(Before your
competitors do)

Thanks
@reedcouk