Finding the best nonprofit website and online tools can be daunting. We often end up juggling multiple platforms, working harder to achieve less. Wouldn’t it be better if you had just one effective nonprofit fundraising website with a content management system that does it all?
Learn how to master your online presence and leverage the power of your nonprofit website. Join us for insight into technology trends and best practices, plus see firsthand why Firespring offers the best nonprofit websites.
Download these slides about nonprofit websites and discover:
•Why nonprofits struggle with their web presence.
•The ABCs of creating a killer nonprofit website.
•An inside look at how the content management system and tools work.
•Answers to your questions during live Q&A.
Watch the free, on-demand webinar: https://www.firespring.com/firesprings-nonprofit-websites/?utm_source=SlideShare&utm_medium=Slides&utm_campaign=Nonprofit_Websites&utm_content=07102019
Smarter Not Harder! Your Questions AnsweredKelly Frost
If you took the “Are You Fundraising Smarter” assessment from our last webinar, it might have left you with a few questions as to how exactly you can inject some better strategies into your fundraising campaigns. Well, you are in luck! We are doing a part II webinar of “Fundraise Smarter Not Harder,” and we are going to answer all of YOUR questions! Our lovely fundraising expert, Miriam Kagan, will be hosting again and providing in-depth testing techniques based on your questions!
Online giving surged once again last year, far outpacing traditional fundraising growth. In particular, crowdfunding presents an exciting new frontier for nonprofits and causes of all sizes and shapes, especially those looking to engage millennials, who have been shown to connect more deeply with impact versus organizations. New research shows not just youth, but now all generations have positive opinions of peer-to-peer fundraising campaigns, and nonprofits have flocked to them since they represent a unique opportunity to raise funds, build awareness, and expand your donor database. Our seasoned presenter will share a step-by-step breakdown of how to cut through the clutter and ensure a great response to your next campaign.
Ghosts are scary; raising money online is notFirstGiving
Whether your offline fundraising events have been successful in the past or not, bringing them online can be a rather frightening prospect. If the thought of transitioning to an online fundraising system seems daunting, find out what should really scare you: missing out on what you could be reaping from raising money online.
Empowering Your Participants: How to Migrate Your Supporters from Offline to ...Kimbia, Inc
Peer-to-peer fundraising: it’s not just for cause and cure organizations anymore. The rise of crowdfunding coupled with changing donor demographics has led to an increasing number of organizations building peer-to-peer (also known as “DIY”) fundraising programs.
However, competing for supporters’ time and the funds they can raise through their networks is one of the biggest challenges organizations face with this new fundraising model.
A recent Peer-to-Peer Professional Forum reported that year-over-year results for programs ranged from -15.8% (Race for the Cure, Susan G Komen for the Cure) to + 68.7% (Memorial Sloane-Kettering Cancer Center’s Cycle for Survival Program), proving their considerable growth potential.
In order to leverage this opportunity, organizations need to provide their supporters with effective peer-to-peer fundraising tools, including online outreach and fundraising centers. Equally important, participants need a little encouragement, a few incentives and a bit of training to get comfortable with online fundraising. A small investment in support pays big dividends.
When it comes to the promise of online as being critical to fundraising programs, it’s oftentimes difficult to distinguish between truth and fable. In an age where information is limitless and incorporating the best digital strategies can make or break your fundraising programs, it’s crucial to understand what you can realistically accomplish with fundraising online, and how existing solutions may be holding you back from achieving greatness.
In this webinar, we’ll uncover the 5 myths of digital fundraising, and then reveal the truths that will set you free!
There’s a lot to do to get ready for your giving day event, from pre-event marketing activities, to day-of event coverage, to post-event follow up. Join the experts at Kimbia for a social media jam session and learn tips and tricks of the trade to get your plan together and bring your social A-game. In this free webinar, we’ll talk about the social channels you should care about (and why) and give you tips for planning your social strategy for your giving day.
Crowdfunding Myths & Truths: Six Years of Data and How-Tos for New Dollars an...Kimbia, Inc
Communities Foundation of Texas (CFT) was (and still is) a pioneer in leveraging crowdfunding to help provide community solutions with a lasting impact and fund 1,580 worthy local nonprofits. Register for this webinar to see the data, and to hear exactly how—even in their 6th year—CFT and participating nonprofits continue to raise an amazing amount of revenue ($26.3 million), achieve 26% new donor recruitment levels and how they retain those donors.
Together, Carol Goglia, Director of Marketing and Communications, Communities Foundation of Texas, the community foundation that founded and presented in the sixth annual North Texas Giving Day campaign in 2014, and Lori Finch, Vice President of Community Giving, Kimbia, will walk you through this real-life case study to debunk common crowdfunding myths and reveal proven practices for a successful event.
Join Kimbia's Taylor Shanklin, and Pursuant's Rachel Muir for a webinar jam packed full of tips on what to do after #GivingTuesday. Turn your #GivingTuesday results into a giving avalanche.
Smarter Not Harder! Your Questions AnsweredKelly Frost
If you took the “Are You Fundraising Smarter” assessment from our last webinar, it might have left you with a few questions as to how exactly you can inject some better strategies into your fundraising campaigns. Well, you are in luck! We are doing a part II webinar of “Fundraise Smarter Not Harder,” and we are going to answer all of YOUR questions! Our lovely fundraising expert, Miriam Kagan, will be hosting again and providing in-depth testing techniques based on your questions!
Online giving surged once again last year, far outpacing traditional fundraising growth. In particular, crowdfunding presents an exciting new frontier for nonprofits and causes of all sizes and shapes, especially those looking to engage millennials, who have been shown to connect more deeply with impact versus organizations. New research shows not just youth, but now all generations have positive opinions of peer-to-peer fundraising campaigns, and nonprofits have flocked to them since they represent a unique opportunity to raise funds, build awareness, and expand your donor database. Our seasoned presenter will share a step-by-step breakdown of how to cut through the clutter and ensure a great response to your next campaign.
Ghosts are scary; raising money online is notFirstGiving
Whether your offline fundraising events have been successful in the past or not, bringing them online can be a rather frightening prospect. If the thought of transitioning to an online fundraising system seems daunting, find out what should really scare you: missing out on what you could be reaping from raising money online.
Empowering Your Participants: How to Migrate Your Supporters from Offline to ...Kimbia, Inc
Peer-to-peer fundraising: it’s not just for cause and cure organizations anymore. The rise of crowdfunding coupled with changing donor demographics has led to an increasing number of organizations building peer-to-peer (also known as “DIY”) fundraising programs.
However, competing for supporters’ time and the funds they can raise through their networks is one of the biggest challenges organizations face with this new fundraising model.
A recent Peer-to-Peer Professional Forum reported that year-over-year results for programs ranged from -15.8% (Race for the Cure, Susan G Komen for the Cure) to + 68.7% (Memorial Sloane-Kettering Cancer Center’s Cycle for Survival Program), proving their considerable growth potential.
In order to leverage this opportunity, organizations need to provide their supporters with effective peer-to-peer fundraising tools, including online outreach and fundraising centers. Equally important, participants need a little encouragement, a few incentives and a bit of training to get comfortable with online fundraising. A small investment in support pays big dividends.
When it comes to the promise of online as being critical to fundraising programs, it’s oftentimes difficult to distinguish between truth and fable. In an age where information is limitless and incorporating the best digital strategies can make or break your fundraising programs, it’s crucial to understand what you can realistically accomplish with fundraising online, and how existing solutions may be holding you back from achieving greatness.
In this webinar, we’ll uncover the 5 myths of digital fundraising, and then reveal the truths that will set you free!
There’s a lot to do to get ready for your giving day event, from pre-event marketing activities, to day-of event coverage, to post-event follow up. Join the experts at Kimbia for a social media jam session and learn tips and tricks of the trade to get your plan together and bring your social A-game. In this free webinar, we’ll talk about the social channels you should care about (and why) and give you tips for planning your social strategy for your giving day.
Crowdfunding Myths & Truths: Six Years of Data and How-Tos for New Dollars an...Kimbia, Inc
Communities Foundation of Texas (CFT) was (and still is) a pioneer in leveraging crowdfunding to help provide community solutions with a lasting impact and fund 1,580 worthy local nonprofits. Register for this webinar to see the data, and to hear exactly how—even in their 6th year—CFT and participating nonprofits continue to raise an amazing amount of revenue ($26.3 million), achieve 26% new donor recruitment levels and how they retain those donors.
Together, Carol Goglia, Director of Marketing and Communications, Communities Foundation of Texas, the community foundation that founded and presented in the sixth annual North Texas Giving Day campaign in 2014, and Lori Finch, Vice President of Community Giving, Kimbia, will walk you through this real-life case study to debunk common crowdfunding myths and reveal proven practices for a successful event.
Join Kimbia's Taylor Shanklin, and Pursuant's Rachel Muir for a webinar jam packed full of tips on what to do after #GivingTuesday. Turn your #GivingTuesday results into a giving avalanche.
21+1 Proven Practices for a Successful Crowdfunding EventKimbia, Inc
At Kimbia we set new standards for crowdfunding success every day! In the last year, crowdfunding events hosted by Kimbia had a total average gift of $211.51, 37% higher than the industry average.
Kimbia has more experience hosting crowdfunding events than any other vendor on the market. Based on that expertise, we recently updated our hugely popular 21 Proven Practices for a Successful Crowdfunding Event (and added one additional tip!) to help you carry out a super successful event.
15 Essential Steps to Optimize Your #GivingTuesday ResultsKimbia, Inc
Crowdfunding continues to gather momentum because in addition to raising significant new dollars, these events recruit up to 60% new, high-value donors and deliver priceless brandraising. New single-day crowdfunding records have been recently set and surpassed. North Texas Giving Day in September 2013 raised $25.2 M, then #GivingTuesday in December 2013 raised ~ $32M and then Give Local America in May 2014 raised $53.7 M.
This webinar is designed to help nonprofits and higher education institutions set a new crowdfunding record for #GivingTuesday on December 2, 2014.
Focused on 15 key single-day crowdfunding event success factors, it is packed full of proven practices and practical tips from Charity Dynamics, Kimbia, and Social Factor.
Maximizing #GivingTuesday: Tips for Optimizing your #GivingTuesday Campaign Informz
Optimization tips to make sure you maximize the success of your #GivingTuesday campaign. Rich Dietz and Vivian Swertinski team up to walk you through benchmark stats, practical tips and best practices to boost your campaign.
learn how to:
● Increase donation conversions
● Optimize your email strategy
● Improve donor engagement
Social Media, Fundraising, End of Year and You Kimbia, Inc
6
Join Kimbia and nonprofit best-selling author and thought leader Darian Rodriguez Heyman, for Darian's tactical tips on how to use social media to fundraise for your cause
In this webinar, we’ll explore Mission-Driven volunteering - a new model that allows associations and our volunteers to focus our limited resources, measuring everything we do by how well it supports and contributes to the mission of our organizations. You’ll hear examples from other small associations and learn about some tools (free ones too) to help your association embrace adhocracy and micro-volunteering.
Boosting Your Major Gifts Fundraising - Professional Advancement QuizRoewen Wishart CFRE
Just started a new major gifts job or wanting to switch roles? Wondering where to begin with major gifts? Needing a “circuit breaker”?
Are you a board member or CEO - wondering if there’s something simple but important which isn’t happening the right way?
Try this professional advancement quiz. Our suggested answers to these four questions might surprise you.
What’s the most effective first step where major gifts prospects are lacking?
What case material is most useful for staff to engage with donors to encourage major gifts?
What is useful for staff to prepare before a cultivation meeting with prospective donors?
What’s the one irreplaceable staff role in major gifts planning and execution?
Expert Webinar Series: Recruiting Members for KeepsWild Apricot
Recruiting new members is so much more than “selling” a membership. The way you recruit has a direct impact on the way new members participate…and whether or not they renew. Drawing from decades of research from members across associations and generations, discover how simple changes in the recruitment conversation can make all the difference.
In this webinar, you will:
Examine why current approaches fail to produce desired results
Explore a recruitment technique that resonates across generations
Learn practical ways your fellow members can become successful recruiters
Discover how this approach can be incorporated in print and digital ways
Gain access to samples and templates for your immediate use
This webinar will be led by Patricia A. Hudson, MPsSc, President Melos Institute. Trish is a community psychologist with over 30 years’ experience with membership-based and non-profit organizations. Trish leads the Melos Institute, which is dedicated to finding practical solutions to address the persistent ongoing challenges facing these organizations.
Recruit more Donors and Volunteers for your NonprofitGuideStar
Passionate people care about nonprofits and how their work is making a difference. Nonprofits can use this passion to recruit more donors and volunteers by asking these people to write a review. The live webinar discussion to learn how nonprofit reviews—from donors, volunteers, and people served—are transforming how people are connecting with nonprofits. View & Listen to the live webinar and others on this topic from the GuideStar.org Webinar archives page.
Matterness is a way to make people feel known, acknowledged and invited to participate in all your organizational efforts. Passive audiences become active, and passionate supporters then become your best ambassadors. Supporters enthusiastically contribute their knowledge, networks and funds to support your cause. This presentation, given at a Valley Gives 1.5 hr in-person workshop, covers the principles of Matterness to make your people feel acknowledged, empowered and activated using social media, along with examples and a deep case study. Slide deck includes discussion prompts for nonprofits around fundraising and organizational behavior.
Developed in collaboration with Allison Fine, my partner in MatternessConsulting.com
Makerble deck for the London Co-Investment FundMatt Kepple
When you give to charity you have NO IDEA what your donation has been used for.
And what do you get in response once you do decide to part with your hard earned cash?
- Barrages of appeals through your letterbox
- Demanding that you give more
- Making you feel depressed about the world
- And feel guilty about your lifestyle
Makerble is the only platform in the world that itemises the impact of your donations.
You see: the number, variety and stories of people helped each month on the projects you support through your flexible Makerble subscription
4% of the subscription amount is Makerble commission
How to Raise Major Gifts -- The Right WayBloomerang
https://bloomerang.co/resources/webinars/
This webinar from Amy Eisenstein, ACFRE will highlight the findings of a brand new research project on how small and mid-sized nonprofits can successfully raise major gifts. We will break down the findings into concrete steps and identify best practices nonprofit organizations can use to raise major gifts in more effective and efficient ways.
We will make recommendations for organizations looking to be more sustainable and raise significantly more major gifts. We expect to be able to provide genuine insight into the world or major gift fundraising and validate or debunk myths surrounding major gifts.
At the conclusion of this session, participants will:
Understand research-based best practices for raising major gifts
Debunk myths around raising major gifts
Learn practical tools and techniques for raising major gifts and creating a more sustainable nonprofit organization
How to Avoid Fundraising’s Quiet Killer: Donor AttritionAggregage
It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.
21+1 Proven Practices for a Successful Crowdfunding EventKimbia, Inc
At Kimbia we set new standards for crowdfunding success every day! In the last year, crowdfunding events hosted by Kimbia had a total average gift of $211.51, 37% higher than the industry average.
Kimbia has more experience hosting crowdfunding events than any other vendor on the market. Based on that expertise, we recently updated our hugely popular 21 Proven Practices for a Successful Crowdfunding Event (and added one additional tip!) to help you carry out a super successful event.
15 Essential Steps to Optimize Your #GivingTuesday ResultsKimbia, Inc
Crowdfunding continues to gather momentum because in addition to raising significant new dollars, these events recruit up to 60% new, high-value donors and deliver priceless brandraising. New single-day crowdfunding records have been recently set and surpassed. North Texas Giving Day in September 2013 raised $25.2 M, then #GivingTuesday in December 2013 raised ~ $32M and then Give Local America in May 2014 raised $53.7 M.
This webinar is designed to help nonprofits and higher education institutions set a new crowdfunding record for #GivingTuesday on December 2, 2014.
Focused on 15 key single-day crowdfunding event success factors, it is packed full of proven practices and practical tips from Charity Dynamics, Kimbia, and Social Factor.
Maximizing #GivingTuesday: Tips for Optimizing your #GivingTuesday Campaign Informz
Optimization tips to make sure you maximize the success of your #GivingTuesday campaign. Rich Dietz and Vivian Swertinski team up to walk you through benchmark stats, practical tips and best practices to boost your campaign.
learn how to:
● Increase donation conversions
● Optimize your email strategy
● Improve donor engagement
Social Media, Fundraising, End of Year and You Kimbia, Inc
6
Join Kimbia and nonprofit best-selling author and thought leader Darian Rodriguez Heyman, for Darian's tactical tips on how to use social media to fundraise for your cause
In this webinar, we’ll explore Mission-Driven volunteering - a new model that allows associations and our volunteers to focus our limited resources, measuring everything we do by how well it supports and contributes to the mission of our organizations. You’ll hear examples from other small associations and learn about some tools (free ones too) to help your association embrace adhocracy and micro-volunteering.
Boosting Your Major Gifts Fundraising - Professional Advancement QuizRoewen Wishart CFRE
Just started a new major gifts job or wanting to switch roles? Wondering where to begin with major gifts? Needing a “circuit breaker”?
Are you a board member or CEO - wondering if there’s something simple but important which isn’t happening the right way?
Try this professional advancement quiz. Our suggested answers to these four questions might surprise you.
What’s the most effective first step where major gifts prospects are lacking?
What case material is most useful for staff to engage with donors to encourage major gifts?
What is useful for staff to prepare before a cultivation meeting with prospective donors?
What’s the one irreplaceable staff role in major gifts planning and execution?
Expert Webinar Series: Recruiting Members for KeepsWild Apricot
Recruiting new members is so much more than “selling” a membership. The way you recruit has a direct impact on the way new members participate…and whether or not they renew. Drawing from decades of research from members across associations and generations, discover how simple changes in the recruitment conversation can make all the difference.
In this webinar, you will:
Examine why current approaches fail to produce desired results
Explore a recruitment technique that resonates across generations
Learn practical ways your fellow members can become successful recruiters
Discover how this approach can be incorporated in print and digital ways
Gain access to samples and templates for your immediate use
This webinar will be led by Patricia A. Hudson, MPsSc, President Melos Institute. Trish is a community psychologist with over 30 years’ experience with membership-based and non-profit organizations. Trish leads the Melos Institute, which is dedicated to finding practical solutions to address the persistent ongoing challenges facing these organizations.
Recruit more Donors and Volunteers for your NonprofitGuideStar
Passionate people care about nonprofits and how their work is making a difference. Nonprofits can use this passion to recruit more donors and volunteers by asking these people to write a review. The live webinar discussion to learn how nonprofit reviews—from donors, volunteers, and people served—are transforming how people are connecting with nonprofits. View & Listen to the live webinar and others on this topic from the GuideStar.org Webinar archives page.
Matterness is a way to make people feel known, acknowledged and invited to participate in all your organizational efforts. Passive audiences become active, and passionate supporters then become your best ambassadors. Supporters enthusiastically contribute their knowledge, networks and funds to support your cause. This presentation, given at a Valley Gives 1.5 hr in-person workshop, covers the principles of Matterness to make your people feel acknowledged, empowered and activated using social media, along with examples and a deep case study. Slide deck includes discussion prompts for nonprofits around fundraising and organizational behavior.
Developed in collaboration with Allison Fine, my partner in MatternessConsulting.com
Makerble deck for the London Co-Investment FundMatt Kepple
When you give to charity you have NO IDEA what your donation has been used for.
And what do you get in response once you do decide to part with your hard earned cash?
- Barrages of appeals through your letterbox
- Demanding that you give more
- Making you feel depressed about the world
- And feel guilty about your lifestyle
Makerble is the only platform in the world that itemises the impact of your donations.
You see: the number, variety and stories of people helped each month on the projects you support through your flexible Makerble subscription
4% of the subscription amount is Makerble commission
How to Raise Major Gifts -- The Right WayBloomerang
https://bloomerang.co/resources/webinars/
This webinar from Amy Eisenstein, ACFRE will highlight the findings of a brand new research project on how small and mid-sized nonprofits can successfully raise major gifts. We will break down the findings into concrete steps and identify best practices nonprofit organizations can use to raise major gifts in more effective and efficient ways.
We will make recommendations for organizations looking to be more sustainable and raise significantly more major gifts. We expect to be able to provide genuine insight into the world or major gift fundraising and validate or debunk myths surrounding major gifts.
At the conclusion of this session, participants will:
Understand research-based best practices for raising major gifts
Debunk myths around raising major gifts
Learn practical tools and techniques for raising major gifts and creating a more sustainable nonprofit organization
How to Avoid Fundraising’s Quiet Killer: Donor AttritionAggregage
It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.
Blackbaud NetCommunity Grow: Integrated Strategy, Technology, and Impact Blackbaud
Blackbaud NetCommunity Grow is a one-stop shop solution you can’t find anywhere else. Benefit from our web design expertise, targeted content, strategic eMarketing program, and advanced email features that create a truly interactive and impactful online experience. You won’t believe the results customers are seeing. Join us to find out what it can do for you!
10 Take-Aways To Improve Or Kick Start Your Symbolic Giving Programhjc
It's the perfect time to introduce, or improve, your symbolic giving campaign for this holiday! This exciting session will explore how organizations of all sizes can take advantage of the growing demand of donors - young and old - to make symbolic gifts.
Many people call symbolic giving the 'Oprah-facation' way of giving. This session will feature tons of real examples and results to help you better understand how symbolic giving can work for you - whether you are a large or small organisation.
If you didn’t raise a million dollars through Twitter or Facebook in 2010, you’re not alone. Unlike the wide-eyed success stories reported by mainstream media, many charities struggle to raise significant revenue from social media channels.
In this workshop, we’ll take a “no bull” approach to examining the use of social media & mobile giving in integrated digital campaigns. We’ll learn from successes but even more from failures, looking at the latest case studies from projects that are experimenting in this space.
Let’s get real – social media is only one complementary channel for your online programs. Do you know how to really leverage your resources, staff knowledge and most importantly – fundraising strategies – to get the benefits of the real-time web? If you feel chasing after “awareness” is not enough, join this session for a grounded guide to social media fundraising, by a fundraiser, for fundraisers.
Takeaways:
- The characteristics of successful fundraisers involving social media
- The digital literacy skills necessary to make wise choices about investment in social media
- An introduction to the latest tools charities are experimenting with this to raise money this year
Hear from GreatNonprofits.org founder and CEO, Perla Ni, on how nonprofits can stand out on #GivingTuesday, December 3rd. Plus get a FREE copy of the GreatNonprofits Marketing and Social Media kit at the back of this presentation.
Similar to An Inside Look at Firespring’s Nonprofit Websites (20)
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
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This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
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4. About Firespring
POWER OF 3
1% of our Profits (top-line revenue donated to NPOs)
2% of our Products (in-kind products and services)
3% of our People (volunteer 1 day per month)
Lindsay
Kelly
5. Get Killer Results:
An Inside Look at the
Firespring Nonprofit
Website Builder
ü Why nonprofits struggle.
ü The ABCs of creating a killer website.
ü An inside look at how the content
management system and tools work.
ü Action Steps | Q&A.
If you’re tweeting today:
#poweredbypurpose
@firespring
Lindsay
Kelly
6. “81% of nonprofit
websites are designed
for $1,000 or less.”
Why do nonprofits
struggle?
We’re trying to
do more with
less ...
Lindsay
Kelly
7. always trying
to “do more
with less”
Why do nonprofits struggle?
The average NPO starts over on
their website every 2 years.
“
The result of
”
Lindsay
Kelly
9. Your Website
“82% of donors visit a
nonprofit’s website
before giving.”
is the center of your universe and
must compel supporters to engage.
Lindsay
Kelly
10. Invite them in and keep them there.
YOUR WEBSITE
SEARCH
ENGINE
APPEAL
LETTER
EMAIL
MARKETING
BLOG POST
FACEBOOK
DIRECTORY
Lindsay
Kelly
11. Is your website cheap or effective?
(Why can’t it be both?)
ROI > Cost
Lindsay
Kelly
13. Lindsay
Kelly
THE ABCS
OF A KILLER
WEBSITE
A Adapts to Mobile Devices
Mobile and tablet devices accounted for 51.3% of internet usage exceeding
desktop for the first time worldwide in October 2016. (Stat Counter)
15. Lindsay
Kelly
ADAPTS TO
MOBILE
DEVICES
In May 2016, Google began prioritizing search results
to websites that are mobile-friendly. (Google)A
google.com/webmasters/tools/mobile-friendly
Take the Test
16. Lindsay
Kelly
THE ABCS
OF A KILLER
WEBSITE
B Branding
When employees and volunteers embrace a common brand identity, it creates cohesion,
concentrates focus and reinforces shared values. (Stanford Social Innovation Review)
17. Lindsay
Kelly
BRANDING
Nearly all consumers (97%) use online media when
researching services in their local area. (BIA Kelsey)B
Showcase
Your Brand
Attributes
Good branding does 3 things:
1. Illustrates your mission.
2. Demonstrates professionalism.
3. Gains confidence among potential
supporters.
18. Lindsay
Kelly
BRANDING
Nearly all consumers (97%) use online media when
researching services in their local area. (BIA Kelsey)B
Your website is your
store on Main Street and
many times it’s the first
impression potential
supporters have of your
organization.
20. Lindsay
Kelly
BRANDING
B The average person has an 8-second attention span.
(National Center for Biotechnology Information)
• Lacks clear
message.
• Event details
dominate.
• Small type and
too much info.
22. Lindsay
Kelly
Donors want to know they
are supporting a well-run,
professional organization
that is making an impact.
BRANDING
B Branding and Your Website
28. Supports your
engagement strategy.
Keep donors
on your site
Track progress Flexible, fully
customizable forms
Make it easy for
supporters to give
every month
Transparent pricing with NO
long-term commitment (low flat rate
of 3% + ZERO transaction fees).
Increase donations, improve
fundraising, and simplify
payments with donation &
payment processing.
DONATION
TOOLS
D
Lindsay
Kelly
29. Lindsay
Kelly
DONATION
TOOLS
D Donors who agree to a recurring gift donate 42% more on average than those
who make a one-time gift. (Stanford Social Innovation Review)
Recurring
payments
maximize
fundraising.
34. Lindsay
Kelly
THE ABCS
OF A KILLER
WEBSITE
E
Event
Registration
The #1 reason people visit an
organization’s website!
35. Lindsay
Kelly
EVENT
REGISTRATION
E
ü Stays open 24/7.
ü Captures the critical details.
ü Marketing drives visitors to your
site—make engagement EASY!
ü Built in to your CMS.
ü Flexible.
ü Takes online payments.
ü Captures, stores and exports all
attendee information.
ü Sell tickets, tables, sponsorships,
merchandise and registrations
seamlessly online.
ü Automates as much as possible.
41. Lindsay
Kelly
THE ABCS
OF A KILLER
WEBSITE
F Fresh Content
Fresh content impacts your
website’s vitality and is
essential to engaging new
and existing supporters.
42. Lindsay
Kelly
Having outdated posts on a website
is like getting up to speak with a
stain on your shirt. Nobody can hear
what you have to say because they’re
too busy looking at the stain.
FRESH
CONTENT
F
49. Stories connect with authentic human experiences. They’re capable of connecting with
us on a level standard marketing campaigns don’t. (Forbes)
Lindsay
Kelly
FRESH
CONTENT
F
66. Import or
add to
your list.
jane.smith@firespring.org 2017
john.doe@firespring.org 2016
julie.hull@firespring.org 2013
j.wilk@firespring.org 2005
jenny.johnson@firespring.org
2017
matt.hopper@firespring.org 2014
Donors: Local
GROUP
MANAGEMENT
G
Lindsay
Kelly
67. Annual Appeal
Annual Appeal
Julie Hull julie.hull@firespring.com Aug 1, 2018 12:17 pm
John Doe john.doe@firespring.org Aug 2, 2018 3:09 pm
Jane Smith jane.smith@firespring.org Aug 3, 2018 9:25 am
2. Drill down.
1. The response.
GROUP
MANAGEMENT
G
Lindsay
Kelly
68. The ABCs of a
Killer Website
Adapts to Mobile DevicesA
BrandingB
Content ManagementC
Donation ToolsD
Event RegistrationE
Fresh ContentF
Group Communication ToolsG
Lindsay
Kelly
70. PrintingMarketingStrategic
Guidance
Nonprofit
Websites
Yep, all under one roof.
ü Custom Website Design
ü Search Engine Optimization
ü Search Engine Marketing
ü Social Media Posts & Optimization
ü Impact Strategy
ü Engagement Campaigns
ü Landing Page Development
ü Email Marketing Automation
ü Branding & Creative Services
ü Strategic Marketing Campaigns
Lindsay
Kelly
71. Get a FREE demo.
We have all the tools you need to engage supporters and
grow your mission:
• An easy-to-use website with built-in content
management.
• Customizable, responsive designs to tell your story.
• Integrated fundraising campaigns, landing pages and
event registration.
• Legendary, live phone support.
72. Keep Learning with Us
Education without expectations • firespring.com/webinars
Lindsay
Kelly
73. Julia Kerrigan Lindsay Kelly
hello@firespring.com
877.447.8941
firespring.com/nonprofit
@firespring
firespring.com/webinars
THANK
YOU
Get in touch.