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Defining a New Zealand aesthetic  how to foster original, unique and innovative  fashion products from New Zealand Mandy Smith & Lisa Lloyd-Taylor FINZ Education Conference | 2009
 
Government reports and Academic papers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ten survival strategies for Fashion Designers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Zealand lifestyle brands
Forming a signature or handwriting ,[object Object]
Tourism NZ advertisement
“ Country of origin effect ” ,[object Object],[object Object]
Leveraging the brand  New Zealand
Rod Oram, media commentator and Adjunct Professor, New Zealand Centre for Innovation and Entrepreneurship, Unitec  ,[object Object]
Evolutionary brands
Education focus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bibliography ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Images:  Zambesi, Cybelle, Sabatini White, Sherieyvonne, Camille Howie, Jaeha, World, Huffer, Nom*D, Trelise Cooper, Icebreaker, Untouched World, Kathmandu, Federation, Kumfs, Swandri, Bendon, BodySilk, Karen Walker, New Zealand Tourism, Orca

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Designing New Zealand Fashion Education

Notas do Editor

  1. Need to add notes to talk our way through this with main points about each report!
  2. Add Tourism NZ website link 2.30 minutes long – depicts the brand and country Ads above are of the 100% pure New Zealand As NZ is represented over seas London, New York and San Francisco Rugby ball used as the 1011 rugby world cup campaign The interactivemobile recording truck to record visitors comments about NZ whilst here then they are posted on U-Tube
  3. Probably every country has some form of stereotypical imagery- the task then is, is this right? How do we Manipulate it? Take Icebreaker as an example
  4. Icebreaker has successfully done this using NZ imagery as well as a well planned business model for growth. They are now able to expand using leverage off the known brand imagery to move into new markets that would not be usually associated with NZ