1. Marketing Environment
 Motivational Factors that influence
employees
• MASLOW
 Physiological – food and water
 Security – Freedom
 Social – love and affection
 Esteem – Respect
 Self Actualisation – Fulfilment of desires
 HOW DOES MASLOW RELATE TO THE
CONSUMER???

2. Sociological Factors
 As well as targeting what motivates
us, marketers also look at
sociological factors including
• Class
• Ethnicity
• Gender
• Family and culture
 Do the stop and think task on the top of
page 162

3. Economic Factors
 Income influences purchasing behaviour.
Income can be broken up as:
• Gross – before tax
• Net – after tax
• Discretionary – left over to spend
• Inflation and domestic economic conditions
affects the way people also spent why???????
• Look at the clippings at the bottom of page
162 – lets as a class comment on this.

4. Purchasing behaviour
 Surroundings and location an affect
consumer choice.
 The physical environment is an
important part of marketing
 Such as magazines placed near the
front of the store
 Supermarket placed in the middle of
a CBD

5. Question
 Question 2- page 163

6. Ethics and Regulations
 It is unethical to miss lead
consumers.
 The Trade practises act monitors
advertising .
 Also, the Australian association of
National Advertisers (AANA) has
adopted a code of practice. READ
THIS ON PAGE 164 and 165.

7. QUESTIONS
PG 165
 Q1, Q2, Q5