Presented these tips that help you to create a successful Community Advocacy Program at Evans Data Developer Community Event in Santa Clara http://evansdata.com/drc/2014/schedule.php

1. Building Your Community Advocacy Program:
Lessons from the Culture of SAP Mentors
Mark Finnern SAP Chief Community Evangelist & Mentor Herder

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Entrepreneur and Author Seth Godin in his book Tribes
* Page 30 in Tribes. We need you to lead us.
are SAP’s Tribe
Most organizations spend their
time marketing to the crowd.
Smart organizations assemble
the tribe.*

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SAP Mentor Initiative
SAP Mentors are the top community
influencers of the SAP Ecosystem. Most
of the ~140 mentors work for customers
or partners of SAP. All of them are
hands-on experts of an SAP product or
service, as well as excellent champions
of community-driven projects.
More at: http://sapmentors.sap.com

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SAP Mentor Magic Example: OpenUI5

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OpenUI5 with a little help from the SAP Mentor Friends

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SAP Executive Michael Reh Announcing OpenUI5
@ SAP TechEd Bangalore 2013

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SAP Mentor Monday Webinar: UI5

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Lesson 1: Select Your Members Wisely
Community Nominates SAP Mentors
Nomination Process 2x per Year:
• March in time for Sapphire
• August for
SAP TechEd now SAP d-code
1. Community nominates Candidates [example]
2. Suggestions are collected and tallied
Extra weight for nominations from SAP Mentors
3. Final List is assembled using following criteria:
Candidate's Expertise, Solution/Regional Needs, Diversity
4. New SAP Mentors are announced publicly via blog post
and introduce themselves to the community via a public
SAP Mentor Monday Webinar [example]

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Lession 2: Create a Culture of Excellence
SAP Mentor Magic Foundation
Lead By Example
Passion
Constructive in Your Criticisms
No Culture of Entitlement
Inclusion

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SAP Mentors as Trusted Advisors
Closing Keynote SAP Mentor Panel at SAP Australia World Tour 2011

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Lesson 3: Create an Identity

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Mentors Jamming SAP’s Culture
#suithugger Campaign Sapphire / SAP TechEd Madrid

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Lesson 4: Fight Measurable KPIs
If you want to build a ship, don't
drum up people to collect wood
and don't assign them tasks and
work, but rather teach them to
long for the endless immensity of
the sea.
Antoine de Saint-Exupery

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What Would Marilyn Pratt Do? Flash Mob
mostly organized by SAP Mentors [video]

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Lession 5: Have a Graceful Exit
SAP Mentor Alumni

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We have just started!
Questions? More @ http://sapmentors.sap.com