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LinkedIn for Brands and
Businesses
Christopher S. Penn
Vice President, Marketing Technology
LinkedIn for Brands and
Businesses
Christopher S. Penn
Vice President, Marketing Technology
Who?
Who?
Why LinkedIn?
Linkedin For Businesses Webinar
Prep Company
Group Intel
AdsInteraction
Measurement
Prep Company
Group Intel
AdsInteraction
Measurement
Do not be shy. It’s a
professional
network.
Linkedin For Businesses Webinar
Linkedin For Businesses Webinar
ifttt.com
Prep Company
Group Intel
AdsInteraction
Measurement
Company Profile
Products & Services
Adding Products & Services
Multiple Audiences
Social Plugins
Prep Company
Group Intel
AdsInteraction
Measurement
Join appropriate
groups.
Linkedin For Businesses Webinar
Power networking:
start your own.
Most groups are filled with
self promotional spam
Banhammer the spammer
Linkedin For Businesses Webinar
Prep Company
Group Intel
AdsInteraction
Measurement
Research openly
Linkedin For Businesses Webinar
Know what’s going on
Customize your newsfeed
Prep Company
Group Intel
AdsInteraction
Measurement
Company Social Postings
Highly Targeted Updates
When to post?
Metcalfe’s Law
Powering the
Corporate Network
Ask.
Linkedin For Businesses Webinar
Linkedin For Businesses Webinar
Be helpful.
Linkedin For Businesses Webinar
Mobilize your team!
Feed Your Network
Linkedin For Businesses Webinar
Prep Company
Group Intel
AdsInteraction
Measurement
Buy your eyeballs
PPC Self Serve
Sponsored Posts
Media Buys
PPC Self Serve
Linkedin For Businesses Webinar
Linkedin For Businesses Webinar
Linkedin For Businesses Webinar
Linkedin For Businesses Webinar
Sponsored Posts
Linkedin For Businesses Webinar
Linkedin For Businesses Webinar
Linkedin For Businesses Webinar
Media Buys
Linkedin For Businesses Webinar
Prep Company
Group Intel
AdsInteraction
Measurement
Linkedin For Businesses Webinar
Linkedin For Businesses Webinar
Linkedin For Businesses Webinar
Linkedin For Businesses Webinar
Linkedin For Businesses Webinar
The insider secret!
SHIFT Happens
www.shiftcomm.com/subscribe
Stay in touch
shiftcomm.com/t
shiftcomm.com/f
shiftcomm.com/l
shiftcomm.com/g
www.shiftcomm.com
617-779-1800
Hashtag
#linkbiz
#vocuswebinar
Q&A
Stay in touch
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617-779-1800

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