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A PILOT OPPORTUNITY
     RepairPal and Filene i3
WHAT IS THIS?




                c Worldpac 2006
EGR VALVE
   • Controls passageway between
     intake and exhaust manifolds.

   • Dilutes incoming air/fuel
     mixture

   • Keeps nitrogen oxides within
     acceptable limits to control
     urban air pollution



                                 c Worldpac 2008
A PROBLEM


    LABOR:


    PARTS:




             c Worldpac 2008
A PROBLEM


    LABOR:   $44
    PARTS:




                   c Worldpac 2008
A PROBLEM


    LABOR:   $44
    PARTS:   $157

                    c Worldpac 2008
ANOTHER PROBLEM
ANOTHER PROBLEM




27%
 Unhappy with service received
                                 Consumer Reports 2012
ANOTHER PROBLEM




38%Price was too high
                        Consumer Reports 2012
ANOTHER PROBLEM




28%Job wasn’t done right
                           Consumer Reports 2012
SAVE MONEY, AVOID BEING
      RIPPED OFF
A SOLUTION
WHAT’S THE FIT?:                i3   PROJECT



    Betsy Sommers
    VP-Staff Development
 Seasons Federal Credit Union
       i3 Class of 2013
i3   PROJECT
                        My Team
           Chris Chippindale, Ent Federal Credit Union
             Sharon Gaugler, A+ Federal Credit Union
           Adam Marlowe, Georgia’s Own Credit Union
            Joni Walker, Missoula Federal Credit Union
i3   FINDINGS

                I value help from
            credit union in managing


67%
              the car purchase and
               ownership process.
i3    FINDINGS
    I value help from
    my credit union in
budgeting for and financing



                               48%
 maintenance and major
          repairs.
Andrew Drake
SVP - Business Development
OWNING CARS LONGER
                                                                                                               10.8
11                                                                                                             years




 9




 8   1995   1996   1997   1998   1999   2000   2001   2002   2003   2004   2005   2006   2007   2008   2009   2010   2011



                                    Average Vehicle Age (Light Vehicles)
AUTO SERVICE RESEARCH
0.6




                                            52%

      32%
0.3




 0      2010                                    2011



      People Usinge Internet to Research Auto Service
WOMEN




43%
Feel they receive worse service

                                  Source: Kanetix
WOMEN




42%
Feel they get charged more.

                              Source: Kanetix
FIND A FAIR PRICE
FIND A FAIR PRICE
RepairPrice   EstimateTM
FIND A TOP SHOP
FIND A TOP SHOP
REPAIRPAL DELIGHTS USERS
Date:	
  Tue,	
  Oct	
  16,	
  2012	
  at	
  8:00	
  AM
Subject:	
  Compliment
I	
  just	
  want	
  you	
  to	
  know	
  I	
  have	
  used	
  this	
  site	
  for	
  approximately	
  one	
  year	
  now	
  and	
  used	
  two	
  of	
  the	
  shops	
  
recommended	
  by	
  you	
  with	
  great	
  success.

I	
  appreciate	
  this	
  site	
  very	
  much	
  and	
  am	
  a	
  true	
  believer.	
  Please	
  keep	
  your	
  standards	
  high	
  and	
  keep	
  up	
  the	
  
good	
  work.	
  Thank	
  you!

Kind	
  Regards
Bob	
  O'Brien

Date:	
  October	
  16,	
  2012	
  9:39:42	
  AM	
  PDT
Subject:	
  My	
  results!!!!!!!!!!!!!!!!!
I	
  just	
  posted	
  the	
  following;	
  	
  as	
  a	
  result	
  of	
  your	
  website,	
  I	
  saved	
  a	
  pile	
  of	
  money	
  and	
  a	
  lot	
  of	
  aggravaRon.	
  
Needless	
  to	
  say,	
  I	
  have	
  bookmarked	
  your	
  website	
  for	
  the	
  future	
  -­‐-­‐-­‐-­‐-­‐	
  	
  	
  just	
  in	
  case.
Many	
  thanks.
Liz	
  Magill
REPAIRPAL TOOLKIT
                                                                                                                                                                                    CA R
                                                                                                                                                                                    care
                                                                                                                                                                                                                                    LAST CALL


                                                                                                                          You know where you want to go in life
                                                                                                                          but struggle with figuring out the financial
                                                                                                                          steps to get there. Developed by A+FCU
                                                                                                                                                                    ,

                                                                                                                                                                              How to Keep Your Teen Driver Safe
                                                                                                                          YourGuideTo.org is a free online learnin
                                                                                                                                                                     g
                                                                                                                         center to help guide you to financial
                                                                                                                         freedom with information, best practices,
                                                                                                                         tips, tricks, and practical advice you can           A+FCU has partnered with Repa
                                                                                                                                                                                                                irPal—the definitive source for
                                                                                                                         use today.                                           auto maintenance and repair—to                                   trusted
                                                                                                                                                                                                                   help our members manage their
                                                                                                                         Log on today to start down the Learning              This article is an example of                                        cars.
                                                                                                                                                                                                            the sort of automotive advice
                                                                                                                         Path toward your next Destination.                   offers. To learn more, please                                that RepairPal
                                                                                                                                                                                                            visit: aplusfcu.repairpal.com




                                                    $10   off First Visit — Service or Repair
                                                                                                                                                                                                                                           Think about reliability
                                                                                              buy —
                                                          Get your car inspected BEFORE you                                                                                                                                                and safety first, and then
                                                    $10   off Comprehensive Pre-Purchase                                                                                                                                                   choose the safest car
                                                          Inspection                                                  Look for our newly designed mySpending
                                                                                                                      debit card. Currently available at some
                                                                                                                                                                                                                                           you can afford to buy.
                                                                                                                      branches, the new design will soon appear
                                                                                                                      on all new and replacement debit cards.




                                                                                                                                                                            Tue, Mar 26

                                                                                                                                                                            Receive 100 PlusPoints for each worksh
                                                                                                                                                                                                                     op you attend and 50 PlusPoints for bringin
                                                                                                                                                                            Workshop registration fee is $5. Worksh                                               g a guest.
                                                                                                                                                                                                                    op space is limited, and registration is require
                                                                                                                                                                            Unfortunately, workshops with too few                                                    d.
                                                                                                                      As an A+FCU Visa cardholder you now                                                          registrants may be canceled. Help us avoid
                                                                                                                                                                            register early and bring your friends!                                               this...
                                                                                                                      have access to Visa’s new online secure
                                                                                                                      purchasing service, V.me by Visa. You                 See aplusfcu.org or call 512-421-2818
                                                                                                                                                                                                                    for details.
                                                                                                                      can sign up for the service to make simple
                                                                                                                      and secure online payments, without the
                                                                                                                     bother of repeatedly entering your accoun                     COMING IN APRIL...
                                                                                                      We can help you make
                                                                                                                                                                t
                                                                                                                     number, bill-to and ship-to information.
                                                                                                                                                                                                    This April, we encourage all our youth membe
                                                                                                                                                                                                                                                    rs (ages 0-18) to become “Saving
                                                                                                                     This new service allows you to pay online                                   Sleuths” to solve the mystery of how to save

                                                                                                      the right choices for repairing
                                                                                                                                                                                                                                                 for things they want in celebration of
                                                                                                                     by simply entering your username and                                    National Credit Union Youth Week (April 21-27)
                                                                                                                     password when you check out at V.me                                                                                        and National Financial Literacy Month.
                                                                                                                    enabled merchants. Another great benefi                                    During the month, our young sleuths will
                                                                                                                                                                                                                                            embark on a financial mystery where they

                                                                                                      and maintaining your car.
                                                                                                                                                              t                             will discover good savings habits and deduce
                                                                                                                    of registering your card through V.me                                                                                    the meaning of money. Investigating this
               — the definitive source for trusted                                                                   is the Alerts option. This allows you to                                                      mystery will offer great rewards and fun for
                                                                                                                                                                                                                                                                those who participate.
                                                                                                                    receive a notice by text, email, or both
auto maintenance and repair — to help find the                                                                       at the time your card is authorized for a
                                                                                                                                                                                              More clues will unravel closer to April,
                                                                                                                                                                                                                                               so be sure to follow aplusfcu.org.

right mechanic for you.                                                                                            transaction. Special alerts are available
                                                                                                                   to let you know if your card is used
                                                                                                                   internationally or when your card is not
                                                                                                                                                                           WELCOME
Visit                           to learn more.                                                                     presented/used at time of purchase.
                                                                                                                                                                         NEW SELECT EMPLOYEE
                                                                                                                                                                           GROUPS TO A+FCU!
                                                                                                      3
THE REPAIRPAL PILOT
PILOT PLAYERS AND ROLES
            Credit Union                   RepairPal                     Filene

                                       • Product and business
                                         vision
                                       • Emerging network of       • Project management
                                                                     resources
           Trusted relationship with     trust repair shops
 Brings    thousands of members.       • Industry leading repair   • Credit union support
                                         price estimator           • Rigorous study of
                                                                     program results
                                       • Repair data and related
                                         content



           • Leading auto                                          An interesting
             ownership content
                                                                   innovation topic to
Receives   • Member benefit             Audience for top shops.
                                                                   cover for the benefit of
             program
                                                                   credit unions.
           • Co-branding
CREDIT UNION PROPOSITION

Benefits                             Requirements
• Opportunity to develop closer     • Be active automotive lender
  relationship with members with
  car loans                         • Agree to market a co-branded
                                      auto ownership site to members
• Provides comparative advantage      using RepairPal provided tools
  vs. other lenders                   and marketing plan.
• Helps members maintain car that   • Provide feedback for study
  is credit union collateral
WHAT WE’RE STUDYING

• Traffic boost
• Brand/NPS
• Business Results?
• New SEGs?
• Ease of Use
CREDIT UNIONS IN PILOT




    15  Maximum
PILOT START DATE




     1March
NEXT STEPS

1. Sign up
2. Get trained
3. Get started
QUESTIONS?

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Filene RepairPal Pilot

  • 1. A PILOT OPPORTUNITY RepairPal and Filene i3
  • 2. WHAT IS THIS? c Worldpac 2006
  • 3. EGR VALVE • Controls passageway between intake and exhaust manifolds. • Dilutes incoming air/fuel mixture • Keeps nitrogen oxides within acceptable limits to control urban air pollution c Worldpac 2008
  • 4. A PROBLEM LABOR: PARTS: c Worldpac 2008
  • 5. A PROBLEM LABOR: $44 PARTS: c Worldpac 2008
  • 6. A PROBLEM LABOR: $44 PARTS: $157 c Worldpac 2008
  • 8. ANOTHER PROBLEM 27% Unhappy with service received Consumer Reports 2012
  • 9. ANOTHER PROBLEM 38%Price was too high Consumer Reports 2012
  • 10. ANOTHER PROBLEM 28%Job wasn’t done right Consumer Reports 2012
  • 11. SAVE MONEY, AVOID BEING RIPPED OFF
  • 13. WHAT’S THE FIT?: i3 PROJECT Betsy Sommers VP-Staff Development Seasons Federal Credit Union i3 Class of 2013
  • 14. i3 PROJECT My Team Chris Chippindale, Ent Federal Credit Union Sharon Gaugler, A+ Federal Credit Union Adam Marlowe, Georgia’s Own Credit Union Joni Walker, Missoula Federal Credit Union
  • 15. i3 FINDINGS I value help from credit union in managing 67% the car purchase and ownership process.
  • 16. i3 FINDINGS I value help from my credit union in budgeting for and financing 48% maintenance and major repairs.
  • 17. Andrew Drake SVP - Business Development
  • 18. OWNING CARS LONGER 10.8 11 years 9 8 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Average Vehicle Age (Light Vehicles)
  • 19. AUTO SERVICE RESEARCH 0.6 52% 32% 0.3 0 2010 2011 People Usinge Internet to Research Auto Service
  • 20. WOMEN 43% Feel they receive worse service Source: Kanetix
  • 21. WOMEN 42% Feel they get charged more. Source: Kanetix
  • 22. FIND A FAIR PRICE
  • 23. FIND A FAIR PRICE
  • 24. RepairPrice EstimateTM
  • 25. FIND A TOP SHOP
  • 26. FIND A TOP SHOP
  • 27. REPAIRPAL DELIGHTS USERS Date:  Tue,  Oct  16,  2012  at  8:00  AM Subject:  Compliment I  just  want  you  to  know  I  have  used  this  site  for  approximately  one  year  now  and  used  two  of  the  shops   recommended  by  you  with  great  success. I  appreciate  this  site  very  much  and  am  a  true  believer.  Please  keep  your  standards  high  and  keep  up  the   good  work.  Thank  you! Kind  Regards Bob  O'Brien Date:  October  16,  2012  9:39:42  AM  PDT Subject:  My  results!!!!!!!!!!!!!!!!! I  just  posted  the  following;    as  a  result  of  your  website,  I  saved  a  pile  of  money  and  a  lot  of  aggravaRon.   Needless  to  say,  I  have  bookmarked  your  website  for  the  future  -­‐-­‐-­‐-­‐-­‐      just  in  case. Many  thanks. Liz  Magill
  • 28. REPAIRPAL TOOLKIT CA R care LAST CALL You know where you want to go in life but struggle with figuring out the financial steps to get there. Developed by A+FCU , How to Keep Your Teen Driver Safe YourGuideTo.org is a free online learnin g center to help guide you to financial freedom with information, best practices, tips, tricks, and practical advice you can A+FCU has partnered with Repa irPal—the definitive source for use today. auto maintenance and repair—to trusted help our members manage their Log on today to start down the Learning This article is an example of cars. the sort of automotive advice Path toward your next Destination. offers. To learn more, please that RepairPal visit: aplusfcu.repairpal.com $10 off First Visit — Service or Repair Think about reliability buy — Get your car inspected BEFORE you and safety first, and then $10 off Comprehensive Pre-Purchase choose the safest car Inspection Look for our newly designed mySpending debit card. Currently available at some you can afford to buy. branches, the new design will soon appear on all new and replacement debit cards. Tue, Mar 26 Receive 100 PlusPoints for each worksh op you attend and 50 PlusPoints for bringin Workshop registration fee is $5. Worksh g a guest. op space is limited, and registration is require Unfortunately, workshops with too few d. As an A+FCU Visa cardholder you now registrants may be canceled. Help us avoid register early and bring your friends! this... have access to Visa’s new online secure purchasing service, V.me by Visa. You See aplusfcu.org or call 512-421-2818 for details. can sign up for the service to make simple and secure online payments, without the bother of repeatedly entering your accoun COMING IN APRIL... We can help you make t number, bill-to and ship-to information. This April, we encourage all our youth membe rs (ages 0-18) to become “Saving This new service allows you to pay online Sleuths” to solve the mystery of how to save the right choices for repairing for things they want in celebration of by simply entering your username and National Credit Union Youth Week (April 21-27) password when you check out at V.me and National Financial Literacy Month. enabled merchants. Another great benefi During the month, our young sleuths will embark on a financial mystery where they and maintaining your car. t will discover good savings habits and deduce of registering your card through V.me the meaning of money. Investigating this — the definitive source for trusted is the Alerts option. This allows you to mystery will offer great rewards and fun for those who participate. receive a notice by text, email, or both auto maintenance and repair — to help find the at the time your card is authorized for a More clues will unravel closer to April, so be sure to follow aplusfcu.org. right mechanic for you. transaction. Special alerts are available to let you know if your card is used internationally or when your card is not WELCOME Visit to learn more. presented/used at time of purchase. NEW SELECT EMPLOYEE GROUPS TO A+FCU! 3
  • 30. PILOT PLAYERS AND ROLES Credit Union RepairPal Filene • Product and business vision • Emerging network of • Project management resources Trusted relationship with trust repair shops Brings thousands of members. • Industry leading repair • Credit union support price estimator • Rigorous study of program results • Repair data and related content • Leading auto An interesting ownership content innovation topic to Receives • Member benefit Audience for top shops. cover for the benefit of program credit unions. • Co-branding
  • 31. CREDIT UNION PROPOSITION Benefits Requirements • Opportunity to develop closer • Be active automotive lender relationship with members with car loans • Agree to market a co-branded auto ownership site to members • Provides comparative advantage using RepairPal provided tools vs. other lenders and marketing plan. • Helps members maintain car that • Provide feedback for study is credit union collateral
  • 32. WHAT WE’RE STUDYING • Traffic boost • Brand/NPS • Business Results? • New SEGs? • Ease of Use
  • 33. CREDIT UNIONS IN PILOT 15 Maximum
  • 35. NEXT STEPS 1. Sign up 2. Get trained 3. Get started