I've spent the last 10 years discovering the best digital marketing hacks to move the awareness and revenue needle. I'm giving you 3 examples and 10 hacks to improve your marketing game dramatically.
38. LESSONS LEARNED
1.Go Big
2.Start 60 days out
3.Get Influencers and Press Buy-In
4.Hire talented designers on elanceor Odesk($22 an hour) to create stunning designs
5.Use Google trends to find most searched issues in your industry
50. Hack #5
ALSHIJACKED MOMENTUM BY SETTING UP A WEBSITE AND ENCOURAGING PARTICIPATION
51.
52. Hack #6
APPEAL CAMPAIGN TO CELEBRITIES WITH STAKE IN OUTCOME
53. FOUND CELEBRITIES WITH ALS IN FAMILY HAD THEM APPEAL TO OTHER CELEBRITIES CREATED A VIRAL LOOP
54. Once celebrities and influencers started calling each other, the campaign went viral
55. RESULTS
•Since July 29, 2014, The ALS Association has received$125 millionin donations!
•2,350,000videos created on YouTube
•Over 50political figures
•200notable actors
•200+athletes
•Over 220musicians
•Raised over 40Xamount for ALS compared to same period last year.
57. LESSONS LEARNED
1.Pay attention to what’s trending
2.You don’t need a big budget to make a big splash
3.Create media that entices others to take on a challenge
4.Find celebrities with same challenges
76. LESSONS LEARNED
1.Find viral content creators on YouTube, Vine, Instagram
2.Get 50-60Mid-Tier influencers to review your product (Free Sample)
3.Get Media to cover your campaign (since it’s viral)
88. CONCLUSION
REMEMBER HOUDINI:
•Almost all PR & marketing is engineered
•Use word-of-mouth to build up your business (through reciprocal relationshsips)
•Know your "audience"
•What are they most interested in seeing?
•What can you show them that will leave them wanting more?
•And, what can you do to constantly improve, to get better?It's not magic.It's just good business.