As presented by Zheng Wenjun (Shanghai Media Group) at the 2018 FIAT/IFTA World Conference in Venice.

1. The Idea of
Block Chain
To Create a New Way of Media Management
Application

3. INTRODUCTION
BLOCKCHAIN TECHNOLOGY

4. Introduction

5. Technology Stack
01 Consensus Mechanism
03 Network Routing
02 Cryptographic Algorithm
04 Script System

6. Characteristics
Block-chain Tech
Distributed
Cloud Storage
Decentralization Smart Contract
and Property
Digital
Currency

7. APPLICATION
BLOCKCHAIN TECHNOLOGY
in Media Assets Management

8. Building Block-chain for a Global Network
Of Broadcast Archives
What will happen ?

9. Distributed Cloud
Storage
Convenient for
Asset Transaction
Settlement
Value-Shared Delivery
Digital Copyright
Protection
Application

10. ➢ Realizing the utilization of the
fragmented resources
➢ The extensive participation of
the public
➢ Efficient and low-cost operation
➢ High security
Application

11. Centralized media asset :
core of media assets management
Before
Interconnection and interworking
between productive media assets in
News, Sports, Entertainment, Finance
Channel
Now
TIP: Not suitable for the storage of big data
Application

12. Ronaldo's Biography
Application

13. • P2P payments
• Deposits
• Transfers
• Exchange
• borrowing & network-wide
bookkeeping
Cryptographic
Wallet
• Service charges almost 0
• Trade at any time
Convenience
Application

14. ➢ Hash the image file
and publish the hash
publicly
Cryptographic Signatures
➢ The high cost
Disadvantages of the traditional
copyright registration
➢ The legal proof is not ideal
enough
➢ It needs the help of the intermediate platform
Application

15. THANK YOU