1. TrendTruth: Will “Store Brand” Sell? SmartPanel survey shows that 35% of consumers buy more store brand items compared to last year.

2. “Store brands” have a reputation… but it’s not what you think.

5. Will shoppers buy?

6. “ Thinking only of food products, how likely are you to buy store-brand?”

8. Purchasing habits are changing.

11. What do they buy?

12. “ In which of the following categories do you purchase store brand products?”

14. How did we discover this?

17. FGI Research: custom panels, research experts, dynamic approach.