Trend Truth: What Women Want

•

3 likes•484 views

FGI Research

FGI Research designed an independent study to find out what women wanted to see in advertising.

Business Technology

TrendTruth: What Women Want Data shows 44% of women like “funny” advertising, but few want to see ads that make fun of men.

Women Matter to Marketers ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

Actionable Insights ,[object Object],[object Object],[object Object],[object Object]

Survey Methods ,[object Object],[object Object],[object Object],This nationally-representative sample consists of adults aged 18 and up and is balanced to the US population using recent census data. One can say with 95% confidence that the maximum margin of sampling error is ±4 percentage points.

Why FGI ,[object Object],[object Object],[object Object],[object Object],[object Object]

FGI Research: custom panels, research experts, dynamic approach.

[object Object],[object Object],[object Object],[object Object]

What's hot

Atlas successstory 55IAB Europe

Social Commerce With Ripple6Ripple6, Inc.

Atlas successstory mini mobeseekIAB Europe

Buzz MonitoringInBlackandWhite

Evento AdTech & Data 2016 - Geolocalização - André Ferraz - In Loco Media IAB Brasil

Atlas successstory live_nationIAB Europe

CMOs in FluxGary Slack

Online tools by Shutter - For internal IPGChatchawan Jirapongsit

Turning Loyalty Into Advocacy: The Evolution of Incentivized MarketingSpendsetter

LSA Bootcamp Portland: Mobile Marketing - What You Need to KnowLocalogy

Five Tier - General CapabilitiesFrank O'Brien

GIBS Mobile CRM Conference South African TourismWilliam Price

Facebook is not a strategyAllen Fuller

Successful Selling In Today’s Digital World - Digital Tuesday NovemberDigitalTuesdays

State of marketing measurement survey 2014Prayukth K V

Marketing in 2020: Bridging the Experience GapDavid Henderson

Sis sat 0845 dennis glavinMediaPost

Ashley Furniture Marketing ShowMediaSauce

What's hot (18)

Atlas successstory 55

Social Commerce With Ripple6

Atlas successstory mini mobeseek

Buzz Monitoring

Evento AdTech & Data 2016 - Geolocalização - André Ferraz - In Loco Media

Atlas successstory live_nation

CMOs in Flux

Online tools by Shutter - For internal IPG

Turning Loyalty Into Advocacy: The Evolution of Incentivized Marketing

LSA Bootcamp Portland: Mobile Marketing - What You Need to Know

Five Tier - General Capabilities

GIBS Mobile CRM Conference South African Tourism

Facebook is not a strategy

Successful Selling In Today’s Digital World - Digital Tuesday November

State of marketing measurement survey 2014

Marketing in 2020: Bridging the Experience Gap

Sis sat 0845 dennis glavin

Ashley Furniture Marketing Show

Viewers also liked

Trend Truth: Tweeting the NewsFGI Research

Trend Truth: Tweet ThisFGI Research

Core Talk Sign UpCore Performance

Trend Truth: High-Cost EducationFGI Research

Trend Truth: Print Alive, Not WellFGI Research

Code quality toolsLena Petsenchuk

Trend Truth: Master MarketingFGI Research

Continuous integration - main principlesLena Petsenchuk

Scrum - the main conceptsLena Petsenchuk

Avance De Lectura I, Ii Y Iii Ciclojoseadalberto

Julio Control D Enotas Por Materia Y Trimestre Con FóRmulasjoseadalberto

Recipe Power PointCore Performance

15 Junio Carta De Un Hijojoseadalberto

Calendario 2009joseadalberto

Decreto 6joseadalberto

Artwork Slideskatherineadavis

Web DevelopmentLena Petsenchuk

Новая глобальная повестка дня и субъектность процессов управленияЯн Юшин

Viewers also liked (19)

Trend Truth: Tweeting the News

Trend Truth: Tweet This

Core Talk Sign Up

Trend Truth: High-Cost Education

Trend Truth: Print Alive, Not Well

Code quality tools

Trend Truth: Master Marketing

Continuous integration - main principles

Scrum - the main concepts

Avance De Lectura I, Ii Y Iii Ciclo

Julio Control D Enotas Por Materia Y Trimestre Con FóRmulas

Recipe Power Point

15 Junio Carta De Un Hijo

Calendario 2009

Decreto 6

Artwork Slides

Web Development

Новая глобальная повестка дня и субъектность процессов управления

Similar to Trend Truth: What Women Want

Humber Presentation - Sean MoffittSean Moffitt

Digital Marketing TrendsWe Coach The Pros

Pinterest Vs. Facebook? Are You Ready To Sell On Social? Jirafe

Zakeke - Win & Scale Up in the Ever Evolving Visual CommerceLeonardoDAprile1

Healthcare & Lead Generation: How to Target Health Consumers OnlineEarthbound Media Group

Evolution of salesMisha Mironov

Evolution of salesArchana Gupta

2014 Marketing Trends & OpportunitiesTyler Durbin

MaryKayPlansBookTeam346Shelby Wilburn

isobar on chiccoAnish Behera

Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10Acxiom Corporation

Coming of Age CapabilitiesComing of Age

The 4 proven marketing systems every business must optimize to maximize reven...C-Suite Executive Leadership Forum

Marketing Through the Visitor Behavior Cycle - Travel and TourismOff Madison Ave

Marketing trendsprateekjaiswal90

Social Listening in Practice: Social SellingBrandwatch

22prateekjaiswal90

Leveraging Facebook's Advertising Objectives to Increase Your Conversionsneedls

Tech-Talk Tuesday: 2018 Shopper Study—Personalization, Promotions & PrivacyDaniel Caridi

Consumers Are Showrooming and Webrooming Your Business, Here's What That Mean...Md. Mehadi Hassan Bappy

Similar to Trend Truth: What Women Want (20)

Humber Presentation - Sean Moffitt

Digital Marketing Trends

Pinterest Vs. Facebook? Are You Ready To Sell On Social?

Zakeke - Win & Scale Up in the Ever Evolving Visual Commerce

Healthcare & Lead Generation: How to Target Health Consumers Online

Evolution of sales

2014 Marketing Trends & Opportunities

MaryKayPlansBookTeam346

isobar on chicco

Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10

Coming of Age Capabilities

The 4 proven marketing systems every business must optimize to maximize reven...

Marketing Through the Visitor Behavior Cycle - Travel and Tourism

Marketing trends

Social Listening in Practice: Social Selling

Leveraging Facebook's Advertising Objectives to Increase Your Conversions

Tech-Talk Tuesday: 2018 Shopper Study—Personalization, Promotions & Privacy

Consumers Are Showrooming and Webrooming Your Business, Here's What That Mean...

Recently uploaded

Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo

Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla

Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823

The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman

Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné

Pharma Works Profile of Karan Communicationskarancommunications

Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt

A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan

The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee

Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9

Forklift Operations: Safety through CartoonsForklift Trucks in Minnesota

Monthly Social Media Update April 2024 pptx.pptxAndy Lambert

Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora

It will be International Nurses' Day on 12 MayNZSG

RE Capital's Visionary Leadership under Newman LeechNewman George Leech

Grateful 7 speech thanking everyone that has helped.pdfPaul Menig

BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...noida100girls

0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16

$Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517$ $Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517$

Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517Call Girls In Delhi Whatsup 9873940964 Enjoy Unlimited Pleasure

Recently uploaded (20)

Keppel Ltd. 1Q 2024 Business Update Presentation Slides

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL

Monte Carlo simulation : Simulation using MCSM

Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...

The CMO Survey - Highlights and Insights Report - Spring 2024

Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set

Pharma Works Profile of Karan Communications

Call Girls in Gomti Nagar - 7388211116 - With room Service

A DAY IN THE LIFE OF A SALESMAN / WOMAN

The Coffee Bean & Tea Leaf(CBTL), Business strategy case study

Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...

Forklift Operations: Safety through Cartoons

Monthly Social Media Update April 2024 pptx.pptx

Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...

It will be International Nurses' Day on 12 May

RE Capital's Visionary Leadership under Newman Leech

Grateful 7 speech thanking everyone that has helped.pdf

BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...

0183760ssssssssssssssssssssssssssss00101011 (27).pdf

$Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517$ $Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517$

Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517