The document proposes the Bike Back project, a GPS-based system that allows users to track and locate their bicycles if stolen. It would work through a mobile app or website to pinpoint the bike's location with police support. The system could be installed internally or attached to the bike. It argues that such a system is innovative, feasible using inexpensive GPS trackers, and potentially profitable given the large bicycle market and costs of theft. Additionally, aggregated theft data could help identify high-risk areas and routes to improve urban planning and security.
6. Bikes are cool, but bikes aren’t that cheap anymore.
Having your bike stolen today can be not only an
annoying headache but an expensive loss too.
And bikes have always been a hot product.
Amsterdam
Beijing
São Paulo
100.000 bikes are
stolen every year.
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Paris
80% of the Vélib’ fleet
was stolen or damaged.
A bicycle is stolen
every second.
Demand of bicycle
insurance grew 70%.
7. BIKE BACK
is a GPS based safety system which
allows you to find your bicycle anywhere.
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9. How does it work?
Set the GPS in your bike and find it with your mobile.
Through a mobile app or even a web site you can track your bike and
find exactly where it is, what is special when it was stolen. With
the local police support you can go there and have your “bike back”.
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10. The Bike Back GPS
device can be set in
several places
on or inside
the bicycle.
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11. Once it’s done your bike is safer. You still need to use lockers and be
clever - don’t leave it anywhere, ok? - but if you’re unlucky, use BIKE
BACK and find your bicycle instead of wondering where it could be.
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13. As bikes can cost a lot, to buy a new one can be a huge investment.
If people care about a US$ 300 iPhone, they also may care about their
expensive bicycles. If you can avoid a loss, you will save money.
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14. And people all around
the world agree that it is
extraordinary.
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15. Besides, several people have emotional bonds with their bikes.
They have names. Histories. Biographies. They’re like friends.
Gabriela
Marieta
Dindi
A 17 year old GT Talera.
I punched a thief to save her.
Caloi Berlineta 1960.
The 1st brazilian folding bike.
My tailor-made backpedal break.
Look at her wood handlebar ;)
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16. Is BIKE BACK an innovation?
So far nobody has succeeded at putting together bikes+GPS+ safety.
You can find a car through
GPS systems, but not a bike.
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You can use lockers, but
they aren’t unbeatable.
You can track your pathway,
but only while you’re riding.
17. Is BIKE BACK feasible?
Probably YES.
There are several small GPS trackers that can be hidden inside bike tubes
or disguised as an ordinary accessory. The receiver costs about US$ 7.
Even if our final product costs about 10x this, it’s still a good deal.
R$ 200
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R$ 250
R$ 285
R$ 285
R$ 430
18. Is BIKE BACK feasible?
Probably YES.
Bike Back can be set inside the handlebar
attached to a cap, fasten or not. It can also be
set over the gears as a disguised assembled
piece or a fasten accessory like a light etc.
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19. Is BIKE BACK profitable?
Probably YES.
Bicycle insurance (Brazil)
Car vs. Bike sales (EU27)
700
4.3
13.15
R$ (annual cost)
Units (in millions)
Kassala
Cars
Bicycles
R$ 900 millions
is how much the Brazilian industry expects
to sell in 2013 with new bicycles sales.
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5.5
20.04
400
Estar
Bicycle sales in Brazil
2006
2007
2008
6
5.3
5
2009
2010
4.5
2005
5.8
Units in millions
2011
20. Is BIKE BACK profitable?
If each Bike Back costs R$ 100
(70 millions units are the estimated national bicycle fleet)
1% Market Penetration
700.000 Bicycles
0,1% Market Penetration
70.000 Bicycles
R$ 700
millions on revenue
R$ 70
millions on revenue
R$ 7
millions on revenue
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10% Market Penetration
7.000.000 Bicycles
21. Bicycle recovery is NOT all.
Let’s talk about: BIG DATA.
❖
In which countries, cities and neighborhoods do thefts frequently happen?
❖
When do they happen? Where: downtown? At houses? Bike parkings? Ridding?
❖
Are there different kinds of thieves and robberies? More targeted brands?
❖
What are the most used urban routes? Governments can build new bike lanes.
❖
Could we help to develop an Universal Registered Serial Number list?
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22. Bicycle recovery is NOT all.
Let’s talk about: BIG DATA.
❖
In which countries, cities and neighborhoods do thefts frequently happen?
❖
When do they happen? Where: downtown? At houses? Bike parkings? Ridding?
❖
Are there different kinds of thieves and robberies? More targeted brands?
❖
What are the most used urban routes? Governments can build new bike lanes.
❖
Could we help to develop an Universal Registered Serial Number list?
Bike Back
can help a single citizen.
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&
Bike Back
can help the whole world.
23. Bike Back can be developed in a joint venture with partners and
it can be sold separately and / or boarded in brand new bicycles.
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