Presentation as given on June 7th in Toronto by Francie Tanner & Femke Goedhart: Technology and innovation impacts every industry, line of business and profession in ways we could not imagine even 50 years ago. While IT is meant to make things more efficient, the pace of IT evolution makes it hard to think of the future as being “easier”. History shows that companies which are unable to innovate are driven out of the market, which leaves adoption as a central key to dealing with that new social platform, CRM and other innovation. But how do you get people to embrace change? Some people claim that adoption is a purely human affair where it’s all about people, while others believe that adoption should be technology driven and enforced in an automated way. Join Femke Goedhart and Francie Tanner and learn all about adoption tools, methods and strategies that will help you make any new deployment a measurable success.

1. Toronto, June 6-7 2016
Man versus Machine
a story about embracing innovation
Francie Tanner & Femke Goedhart

2. About us….
Francie Tanner – Director
• Over 18 years experience solving complex collaboration challenges for
enterprises with software and knowledge transfer
• From Switzerland, via the Caribbean, now living in the US
• Business development, consulting, empowering people

3. About us….
Femke Goedhart – Business Consultant
• Driven to drive social business & empowering people
• Focused on ECM, Social Business, Process Management & Business
development
• Vision -> Strategy -> feet in the mud kind of person
• Consulting & business development

4. Toronto, June 6-7 2016
This Session is all about….

5. https://en.wikipedia.org/wiki/You_(Time_Person_of_the_Year)

7. How much can we handle?!?

8. INFORMATION OVERLOAD

9. Toronto, June 6-7 2016
…Which is why this session is all about - technology!

10. • Technology is capable of dealing with massive amounts of data
humans cannot cope with, solving increasingly complex problems
• More and more devices are getting smarter and connected
We Live in Amazing Times

11. Technology Makes Our Life Easier
• Our phones can get a restaurant recommendation and reservation in a city
I’ve never been to
• Virtual meetings are saving thousands of dollars and hours on travel
• Social sites have changed the way families stay in touch, how people date
• Our doorbells ring on our phones, which in turn unlock our doors

12. • The rate of technology change is not slowing down
and change cycles are getting shorter and shorter
• With smart phones and BYOD policies, people
no longer wait for IT to launch enterprise projects
when they have access to “rogue” apps
• Integration of collaboration technology will
continue to get more complex
• Companies who don’t manage to affect agile
transformation and hence adoption will struggle or
fail
The Future of Business IT

13. Smart Solutions to Make Life easier
• Detect
• Suggest
• Enforce
• No need to teach
when you can
automate
Samsung Family hub

14. Toronto, June 6-7 2016
Man vs Machine

15. Age of
Data
Age of
Context
Age of
Knowledge
Age of analytics
(Big Data)
Internet of Things
Cognitive computing

16. How we historically have tried to make sense of our brain through our
concepts and understanding of technology
• 0BC creation: infusion of a ‘divine spirit’
• 300’s discovery of hydraulics: ‘Humors’ (Greeks)
• 1500’s automata : complex machine – thoughts as results of mechanical
motions (Descartes/Hobbes)
• 1700’s Electricity & Chemistry : Electric & chemical impulses
• Mid 1800’s Brain as a telegraph (Hermann von Helmholtz)
“The Empty Brain, Robert Epstein - https://aeon.co/essays/your-brain-does-not-process-information-and-it-is-not-a-computer

17. But is that really valid?
Software?
Hardware? Thought

18. It’s not just the information that is getting more complex….
• More tools
• More features
• More devices
• More channels (more interconnectedness
between tools, features and devices)
But also….
• More concepts
• More visions
• More strategies
• MORE THINGS TO COPE WITH

19. OVERLOAD
From information overload to...

20. Toronto, June 6-7 2016
What does this mean to me?

21. Why Adaptation Matters
• Do you remember Kodak,
Blockbuster, Motorola, Yahoo, Yellow
Cab….?
• Pop Quiz: Do you know who invented the
digital camera?
• What happened to displace them as
leaders in their field?

22. Adoption = The art of getting people to accept change…

23. Rate of adoption of new technology is increasing
http://www.asymco.com/

24. Adoption cycle
• Announce
• Show
Awareness
• Build use cases
• scenarios
Interest
• Review
• Test
Consideration
• Instructions
• Training
• Support
Use
• Tackle
bottlenecks
• Improve
• Expand
Retention
• Broadcast
successes
• Foster advocacy
Champion
Value Discovery Value Delivery
Value Definition Value Realization
Value Validation

25. Adoption
• Announce
• Show
Awareness
• Build use cases
• scenarios
Interest
• Review
• Test
Consideration
• Instructions
• Training
• Support
Use
• Tackle
bottlenecks
• Improve
• Expand
Retention
• Broadcast
successes
• Foster advocacy
Champion
Value Discovery Value Delivery
Value Definition Value Realization
Value Validation
CREATING VALUE

26. How Can Machines Help Us Evolve?

27. To know how to get there, you have to know where you are at first….
• Who is using existing systems or apps? Where do they live?
• How and from where are they used? Mobile? Tablet? Workstation?
• How much traffic is generated?
Consumed? By whom?
• Who regularly shares content?
Who generates content?
• Which social clusters exist?

28. Technology to the Rescue
• IBM ESS infrastructure
• IBM Connections, Domino servers, Traveler, Sametime etc.
• Application access logs and/or data within application
• Corporate data
• HR information to match “who” to IT user ID’s
• Geographical data to understand where people actually are
• Local workstation & server data if looking at file usage/duplication
• Collaboration patterns
• Visualization of any of the above

29. Calculating the Return of an Adoption Project
• 30 % reduction in mail volume if you can identify the people emailing multiple
attachments to a group of
people AND provide an IBM
Connections Community
• Analytics tell you where to
focus for the biggest return
• Storage, mail volume, etc

30. And then there is social….
Intention meet Reality

31. People are all different and one size doesn’t fit all
• Different target groups
• Geography
• Age
• Education
• Culture
• Department
• Acceptance of change ??
Diffusion of innovation (rogers curve)

32. Toronto, June 6-7 2016
Implementing the best of both worlds

33. Example 1: Provide a starting point
• Change is scary, a blank canvas is intimidating
• Analytics can identify suitable content to migrate
• And also identify naming convention
guidelines for communities etc

34. Example 1: Provide a starting point
• But don’t just take old stuff, be selective and critical
• Don’t over-structure either
• Constantly adept to the changing environment that you create with the
innovation

35. Example 2: Finding Information Brokers or natural networks
• Based on current email/file sharing/application, who needs to be in an IBM
Connections Community? -> Auto create communities

36. Example 2: Finding Information Brokers or natural networks
• Which information platforms do you look at?
• Are all digital?
Lead or Force?

37. Example 3: How do we know we’ve succeeded
• Measure before, during
and after a deployment
project to quantify
transformation

38. Example 3: How do we know we’ve succeeded
• Don’t take things at face value – don’t simplify
• Interpret
• Cross verify
• Validate
TALK TO YOUR USERS
“Is the decrease in mail traffic due to people using the social platform more or
simply because you limited their max attachment size and they have started
using WeTransfer?”

39. Summary:
• Successes from the past are no guarantee for future success…. But they do give a
you a good starting point, so use them
• Automate/incorporate what you know was successful and has become mainstream
so you can focus creative resources on new areas
• Don’t be afraid to use technology wherever it can help users make faster and better
informed decisions
• One size does NOT fit all, adapt, be agile
• Don’t rest after you’ve done a successful adoption….adoption is a strategy, not a
project

41. Questions? How Can we Help?
Headquarters, Austria:
panagenda GmbH (Ltd.)
Schreyvogelgasse 3/10
AT 1010 Vienna
Phone: +43 1 89 012 89
Fax: +43 1 89 012 89-15
E-Mail: info@panagenda.com
Headquarters, Germany:
panagenda GmbH (Ltd.)
Lahnstraße 17
DE 64646 Heppenheim
Phone: +49 6252 67 939-00
Fax: +49 6252 67 939-16
E-Mail: info@panagenda.com
USA:
panagenda Inc.
60 State Street, Suite 700
MA 02109 Boston
Phone: +1 617 855 5961
Fax: +1 617 488 2292
E-Mail: info@panagenda.com
Germany:
panagenda Consulting GmbH (Ltd.)
Donnersbergstraße 1
DE 64646 Heppenheim
Phone: +49 6252 67 939-86
Fax: +49 6252 67 939-16
E-Mail: info@panagenda.com
The Netherlands:
Trust Factory B.V.
11th Floor,
Koningin Julianaplein 10
NL 2595 AA The Hague
Phone: +31 70 80 801 96
E-Mail: info@trust-factory.com
@panagenda
www.panagenda.comfemke.goedhart@panagenda.com
+31 6 25400482
francie.tanner@panagenda.com
+1 864-332-9393

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