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From marketplace to WordPress - WordCamp Belfast

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Presentation about case study about some changes applied in the elo7's blog

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From marketplace to WordPress - WordCamp Belfast

  1. 1. From Marketplace to WordPress Fellyph Cintra
  2. 2. @Fellyph • Freelancer Front-End engineer • Have worked with WordPress since 2008 • WordCamp São Paulo Organiser
  3. 3. Brazilian community • 5 WordCamps in 2016 • Facebook community 22.000 members • 1057 users on Brazilian Slack 3
  4. 4. The elo7 4http://craftedbits.elo7.com.br/2014/11/17/metodologia-agil-no-elo7/
  5. 5. The Elo7 Marketplace and blog
  6. 6. Blog + Marketplace • Generate traffic + sales • Maintain Elo7 presence in the customer’s life • Spread the culture of handmade • products 6
  7. 7. Past • Without mobile support • Slow pages • No SEO optimisation • Many unnecessary plugins installed • No communication between IT Team and Marketing Team 7
  8. 8. Tools • SEO META 1 click 8 • Webmaster tools
  9. 9. SEO META 1 click https://chrome.google.com/webstore/detail/seo-meta-in-1-click/bjogjfinolnhfhkbipphpdlldadpnmhc 9
  10. 10. Summary • Title • Description • Keywords 10
  11. 11. Summary • Title • Description • Keywords 11
  12. 12. Headers Show the headers and the hierarchy as this is so important 12
  13. 13. Headers Take care of the hierarchy 13
  14. 14. Headers Best scenario 14
  15. 15. Headers what? 15
  16. 16. Headers take care of your themes… 16
  17. 17. Headers 17 Possible solution
  18. 18. Images • Images are responsible for a lot of traffic, you should care about this. • Don’t forget to use the ALT attribute 18
  19. 19. ALT’s and titles help, but… We should look for more points: • Are the images related to the content? • Is the content original? • Don’t use files like DSC98932.jpg • Use the images in a correct size • Use optimize Image tools(ImageOptim, JPEGMini e PunyPNG) 19
  20. 20. schema.org • It is a technique to classify the content for search engines • With schema.org we have a group of content to identify different types of content 20 https://schema.org/docs/full.html
  21. 21. schema.org + WordPress • With schema.org we have different groups to classify our content • For example, A group that we used was CreativeWorks > Article > BlogPosting 21
  22. 22. Example 22
  23. 23. Validating your schema.org 23 https://developers.google.com/structured-data/testing-tool/
  24. 24. Social • Pinterest, Facebook and Telegram use the OpenGraph, so always check this information
  25. 25. Facebook debugger https://developers.facebook.com/tools/debug/ 25
  26. 26. Recap Titles, description, keywords 26 Headers Images schema.org Read the code Monitoring
  27. 27. Webmaster tools • Analyse the data structure • Look at the Search Analytics • Watch and fix the errors 27
  28. 28. Past x Present • Without mobile support • Slow pages • without SEO optimisation • Many unnecessary plugins • Without communication between IT Team and Marketing Team 28 • Mobile Support • optimised pages • SEO optimisation • Just use the necessary plugins • Good Communication between IT Team and Marketing Team
  29. 29. Follow the improvements 29 Click rate (+50%)
  30. 30. Integration is important 30 Marketing Design IT + +
  31. 31. 31 Obrigado ! Thanks !
  32. 32. 32 10th December 2016

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