Prashant Sridharan
•
4 gostaram•1,233 visualizações
Prashant Sridharan from Facebook Inc. keynote at AngelHack Santiago Winter 2013
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (19)
Semelhante a Prashant Sridharan
Semelhante a Prashant Sridharan (20)
Último
Último (20)
Prashant Sridharan
- 2. Benefits of the Facebook Platform BUILD great mobile apps more productively DISTRIBUTE your apps via organic sharing PROMOTE your apps using Facebook ads
- 7. Building Your App Database REST API REST Z Z Z Server ++ + users + security CachingNetworking + + The fun stuff!
- 8. Parse Lets You Focus on the Fun Stuff Database REST API REST Z Z Server ++ + users + security CachingNetworking + + The fun stuff!
- 9. Parse Lets You Focus on the Fun Stuff no no no no no yes! Database REST API REST Z Z Server ++ + users + security CachingNetworking + + The fun stuff! Z
- 10. The Natural Evolution of Things 0% 100 Running Your Own Servers 0% 100 Your Own Cloud Instances 0% 100 Parse
- 11. The Natural Evolution of Things Yucky Stuff Fun Stuff 0% 100 Running Your Own Servers Yucky Stuff Fun Stuff 0% 100 Your Own Cloud Instances Yucky Stuff Fun Stuff 0% 100 Parse
- 17. You are here
- 18. You are here
- 19. You are here App Store > 700,000 Apps Google Play > 700,000 Apps
- 21. The Facebook SDK for iOS FBLoginView FBGraphObject FBSession FBFriendPickerViewController FBDialogs FBOpenGraphAction facade (e.g. FBGraphUser) FBRequest FBRequestConnection FBSettings
- 22. The Facebook SDK for iOS FBLoginView FBGraphObject FBSession FBFriendPickerViewController FBDialogs FBOpenGraphAction facade (e.g. FBGraphUser) FBRequest FBRequestConnection FBSettings
- 23. The Facebook SDK for iOS Core FBLoginView FBGraphObject FBSession FBFriendPickerViewController FBDialogs FBOpenGraphAction facade (e.g. FBGraphUser) FBRequest FBRequestConnection FBSettings
- 24. The Facebook SDK for iOS Core FBLoginView FBGraphObject FBSession FBFriendPickerViewController FBDialogs FBOpenGraphAction facade (e.g. FBGraphUser) FBRequest FBRequestConnection Graph FBSettings
- 25. The Facebook SDK for iOS Core FBLoginView FBGraphObject FBSession FBFriendPickerViewController FBDialogs FBOpenGraphAction facade (e.g. FBGraphUser) FBRequest FBRequestConnection Native UI Graph FBSettings
- 26. The Facebook SDK for Android Native UI Graph Core LoginButton GraphUser FriendPickerFragment ProfilePictureView GraphObject.Factory OpenGraphAction Request UiLifecycleHelper SettingsSession
- 27. The Facebook SDK for Android Native UI Graph Core LoginButton GraphUser FriendPickerFragment ProfilePictureView GraphObject.Factory OpenGraphAction Request UiLifecycleHelper SettingsSession
- 28. Facebook Native User Interface Facebook Login Profile Picture Friend Picker Place Picker
- 29. Facebook Helps You Get Discovered Timeline News Feed Graph Search
- 31. Some photos from the weekend
- 32. Some photos from the weekend
- 33. Some photos from the weekend
- 34. Some photos from the weekend
- 47. The Most Interesting Story: Who Are You? Prashant
- 48. The Most Interesting Story: Who Are You? PrashantVERB a NOUN
- 49. Timeline
- 50. Timeline
- 53. Why Sharing Matters Sharing is central to our online
- 54. Why Sharing Matters Sharing is central to our online ...and is an expectation we have
- 57. Beautiful Stories > Better Engagement > Discovery
- 58. Beautiful Stories > Better Engagement > Discovery
- 59. Sharing
- 60. Sharing Good Native iOS 6 Simplest form of sharing Does not require Login
- 61. Sharing Good Native iOS 6 Simplest form of sharing Does not require Login Better Uses latest version of the installed Facebook app Does not require Login
- 62. Sharing Good Native iOS 6 Simplest form of sharing Does not require Login Better Uses latest version of the installed Facebook app Does not require Login
- 63. Sharing Good Native iOS 6 Simplest form of sharing Does not require Login Better Uses latest version of the installed Facebook app Does not require Login Best Uses actions/objects generated by apps Requires Login Deeply engaging stories
- 64. Driving Better Discovery: Deep Linking
- 65. Driving Better Discovery: Deep Linking Users see stories generated by your app in their News Feed and engage with them
- 66. Driving Better Discovery: Deep Linking Users see stories generated by your app in their News Feed and engage with them Taken directly to app if the app is already
- 67. Driving Better Discovery: Deep Linking Users see stories generated by your app in their News Feed and engage with them Directed to App Store to download app if it’s not installed Taken directly to app if the app is already
- 68. Deep Linking Works Best With Incoming Links
- 69. Deep Linking Works Best With Incoming Links
- 70. Why Use Facebook Login?
- 71. Why Use Facebook Login? User’s identity
- 72. Why Use Facebook Login? User’s identity User’s friends
- 73. Why Use Facebook Login? User’s identity Appearing in SearchUser’s friends
- 74. Why Use Facebook Login? User’s identity Appearing in SearchUser’s friends Getting Distribution
- 75. Best Practices for Using Facebook Login ▪ Use the latest SDKs for native login ▪ Augment your own authentication mechanism ▪ Separate read and write permissions ▪ Ask for write permissions in context ▪ Explain why you need Facebook Login
- 76. Best Practices for Using Facebook Login ▪ Use the latest SDKs for native login ▪ Augment your own authentication mechanism ▪ Separate read and write permissions ▪ Ask for write permissions in context ▪ Explain why you need Facebook Login
- 77. Best Practices for Using Facebook Login ▪ Use the latest SDKs for native login ▪ Augment your own authentication mechanism ▪ Separate read and write permissions ▪ Ask for write permissions in context ▪ Explain why you need Facebook Login
- 78. Eight Most Common Facebook Login Mistakes ▪ Asking for too many permissions ▪ Back-to-back ask for read and write permissions ▪ No way to log out of the app ▪ Not using the latest native dialogs ▪ Making the user create an account/password after logging in with Facebook ▪ Confusing language about what you intend to do with offline access ▪ Not handling the case where a user rescinds permission later ▪ Making it unclear that you’re about to login with Facebook
- 79. The Empty Room Problem
- 80. The Empty Room Problem The Empty Room Problem •Where are my friends? •Where is the art and decor I love? •What is there to do that I will like?
- 81. The Social Graph
- 83. https://graph.facebook.com API for people, things, and the connections between ▪ /me - get profile information for the currently logged-in user ▪ /me/friends - get a list of that person’s friends ▪ /me?fields=endoapp:run - get all that person’s runs on Endomondo ▪ /[place_id] - get information about places where your users are ▪ /search?q=[term]&type=[post/checkin/place] - search for public updates on a topic
- 84. https://graph.facebook.com API for people, things, and the connections between ▪ /me - get profile information for the currently logged-in user ▪ /me/friends - get a list of that person’s friends ▪ /me?fields=endoapp:run - get all that person’s runs on Endomondo ▪ /[place_id] - get information about places where your users are ▪ /search?q=[term]&type=[post/checkin/place] - search for public updates on a topic call /me maybe?
- 85. Privacy & Permissions: Reading Data
- 86. Extended Profile Properties Email Privacy & Permissions: Reading Data Public Profileid, name, first_name, last_name, link, username, gender, locale email user_about_me, user_activities, user_birthday, user_checkins, user_education_history, user_events, user_groups, user_hometown, user_interests, user_likes, user_location, user_notes, user_questions, user_relationships, user_relationship_details, user_religion_politics, user_status, user_subscriptions, user_videos, user_website, user_work_history, user_actions.music, user_actions.news, user_actions.video, user_games_activity, user_actions:APP_NAMESPACE read_friendlists, read_insights, read_mailbox, read_requests, read_stream, xmpp_login, ads_management, create_event, manage_friendlists, manage_notifications, user_online_presence, friends_online_presence, publish_checkins, publish_actions, rsvp_event
- 87. Privacy & Permissions: Be Responsible
- 88. Privacy & Permissions: Be Responsible
- 91. Your App
- 97. The best way to drive installs
- 98. The Best Way to Drive Installs
- 99. Find the Right Customers
- 100. Demographic ‣ Age ‣ Gender ‣ Locatio n Social ‣ OS ‣ Device ‣ Wifi Custom ‣ Email addresses ‣ Phone numbers ‣ Facebook user IDs ‣ App Users IDs Mobile ‣ Likes & interest ‣ Friend connections ‣ Activity (e.g., check- Find the Right Customers
- 101. Mobile App Install Ad Results 3X better ROI compared to other channels developers.facebook.com/showcase/poshmark/
- 102. Mobile App Install Ad Results 20% lower cost compared to other channels developers.facebook.com/showcase/poshmark/
- 103. Mobile App Install Ad Results charted 6th in App Store
- 104. Sponsored Stories
- 105. Sponsoring Open Graph Stories
- 106. Marketing Strategy
- 107. Marketing Strategy Mobile App Install Ads Always On
- 108. Marketing Strategy Mobile App Install Ads Always On Sponsored Stories For key events