3. DIGITAL MARKETING
EXPERIENCE
64 staff members on LinkedIn
John Straw, 2012
Only 1 listed as a marketing
person
• With only 20 months
experience
Commentary: A major opportunity to increase Score:1/10
sales through better marketing Importance: 10/10
4. MARKET
OPPORTUNITY
John Straw, 2012
Source: Google Adwords
Commentary: Clearly not an established market yet – partnering
witha large electronics component distributor critical to establish
mass.
Note: “component management” is likely to be related to Score:1/10
software component management (CCMS) Importance: 10/10
5. NATURAL SEARCH
John Straw, 2012
Commentary: A good performance – they have first mover
Score:6/10
advantage over incoming competitors – some further proactive
Importance: 10/10
work to move them to the top
6. SEO STRATEGY
John Straw, 2012
Commentary: Whilst distribution is good the number of Score:1/10
linking sites is tiny. An outreach program to BOM sites Importance: 6/10
would work well
8. PAID SEARCH
John Straw, 2012
Commentary: A small, <$1,000/month is being spent to drive
traffic. Ad copy is not changing much and ad positions average Score:5/10
low in contested areas. Show’s inexperience Importance: 8/10
9. TRAFFIC
John Straw, 2012
Commentary: YoY growth on traffic is 7.2% - is this indicative Score:2/10
Of slow sales growth? Importance: 10/10
10. NEWSWORTHINESS
John Straw, 2012
Commentary: Whilst SiliconExpert has a Blog and
annoucements page they are not being picked up by Google Score:3/10
News Importance: 8/10
11. SOCIAL - TWITTER
John Straw, 2012
Commentary: They are not Tweeting much at all but have a good number Score:1/10
Of influential followers. Missed opportunity Importance: 7/10
12. SOCIAL - FACEBOOK
John Straw, 2012
Commentary: None needed, Facebook is not a natural place for Score:1/10
B2B businesses Importance: 1/10
13. ALLIANCES
John Straw, 2012
Commentary: Big partnerships put emerging markets on the map Score:5/10
Importance: 9/10
