Frances brown heeg new

HEEG Annual Conference
Lean Enterprise Education:
Doing More With Less

University Enterprise Rating Study:
what the students think?

Frances Brown

Creative Students and Graduates...
Master of Design, DJCAD
“ ings are much harder than I thought now I’ve
graduated. I had always wanted to start my own business
and had the design ideas and skills to do so but I didn’t know
where to start? University made out that we would all be
Educators, including universities, “have an obligation to meet students’ expec-
tations with regard to preparation for the economy in which they will operate”
(Galloway et al, 2005)’(Richardson and Hynes 2008)
NESTA Creativesupporters.org
successful and many would be self-employed but we only had
a tiny bit of information and everything else I had to nd
Literature

PhD, Coventry University
myself.” (Creative Graduate)

WHAT
EXTERNAL
PRELIMINARY ORGS.
&
HOW
GAP
MAPPING
Creative & Enterprise & HIGHER

Researcher Test Cultural Entrepreneurship
EDUCATION

Industries Education
Insight Questionnaires

CREATIVE ENTERPRISE EDUCATION

GENERATE
CONCEPTUAL Methodology Process
& &
FRAMEWORK CRITICAL Philosophy Framework

INDUCTIVE
& INTER
-PRETIVE

Pilot
Study Contribution
e outcomes will result in a valuable and achievable
contribution to knowledge that will legitimately in uence the
ANALYSIS DEVELOP- activities of enterprise educators and higher education
MENT
institutions. e research will have the potential to make a
signi cant impact on the educational sector and thus on the
creative economy by enabling educators to improve service
to better equip students with industry speci c and relevant
knowledge, attitudes and tools to better succeed with their
Case creative ventures. It will result in recommendations and a
Studies framework for the use of design methods for the improvement
of educational services.

ANALYSIS

Literature

LITERATURE
GAP
MAPPING

Provider User
Sta eds
Ne
ted
Cla

Findings Findings Recommended
im
s

Ac eds
Ne

Perceived Experience
tua

Actual
Questionnaires GAP
Questionnaires
l

Experience
Ex

MAPPING Journeys
pe

Journeys
rie
cen

STAKEHOLDER Stated Actual
CREATIVE
DISCUSSION Interviews HE Needs Needs
STUDENTS & Interviews
STAKEHOLDERS Content Experience GRADUATES

Gap STAKEHOLDER
Issue DISCUSSION
INSIGHTS & Cards
POSSIBLE
SOLUTIONS Frances Brown

Frances Brown


Great Expectations
Student and Graduate Findings
What’s On
Audit

Audit Task and Discussion

Frances Brown


Great Expectations

50 Universities topping the 2010 league table for Art and Design
Snapshot: 3 month study May - July 2010

element of the NCGE Entrepreneurial University Award which

“How has the university transformed its culture to provide environments
for supporting student enterprise and graduate entrepreneurship?”

Frances Brown


Great Expectations
Accompanying Narratives

Frances Brown


Great Expectations
Accompanying Narratives
50 current and 50 graduate art and design students from
7 HEIs
Product Design, Fine Art, Time Based Art, Textile Design,
Graphic Design, Illustration, Architecture, Multi Media Design,
Interior Design, Landscape Design, Craft Practice, Jewellery,
Animation and Digital Media Design

Frances Brown


Great Expectations

“A - Entrepreneurial behaviour, attitude and skill development
B - Creating empathy with the entrepreneurial life-world
C - Key Entrepreneurial Values
D - Motivation to entrepreneurship career
E - Understanding of process of business entry and tasks
F - Generic entrepreneurship competancies
G - Key business how-to’s
H - Managing relationships” NGCE

“A set of skills, knowledge and personal attributes that make an individual
more likely to secure and be successful in their chosen occupation(s) to the
bene t of themselves, the workforce, the community and the economy.”
York, M. (2006)
Frances Brown


Great Expectations
Creative Enterprise Focus
Start-up Support
Funding
Incubation
Hot Desks

Enterprise Embedded in the Curriculum
Employed Enterprise Staff or Department
Accredited Enterprise Modules
Enterprise Research
Postgraduate Training (Graduate schemes etc.)
Voluntary (extra-curricular) Events and Training
Enterprise Society
Placement or Sandwich Year
Work Based Learning Staff

Frances Brown


Great Expectations
“the universities’
responsibility was about
… [..]… developing and
stimulating an enter-
prise culture and way of
thinking.”
(Carey, 2006)

Frances Brown


Student and Graduate Findings

Services
Skills
Careers
Experience
Self Employment

Frances Brown


Student and Graduate Findings Services
‘‘I am worried about what Iím going to do in a few months when I graduate.

Creative Student

Creative Student

Creative Graduate
Frances Brown


Student and Graduate Findings Skills
Graduates would like to have been taught more...

Art/Design Skills
Cad/Cam/web Skills
Academic Skills
Industry
Enterprise
Career Planning
Employability 1 (cv, interview etc.)
Employability 2 (soft/transferable skills)

Frances Brown


Student and Graduate Findings Careers
Student career plans...

Frances Brown


Does a degree guarantee a job in your chosen career...
‘‘A degree doesn’t count as much as it
used to, as everyone has one, it’s work
experience that counts.’’
Creative Student

‘‘I was unemployed for almost a year
before taking a job merchandising the
clothes in a supermarket. I can’t
believe I got a degree thinking I could
get a fantastic job in fashion and this is
the closest I can get?!’’
Creative Graduate

Frances Brown


Are students con dent about nding a job a er graduation...?

Ability to transfer skills across multiple platforms
Range of skills to boost CV

To know what to expect and how to approach
Yes potential employers.
No Knowing what I want to do
Industry Information
Unsure
Having experience:
In the workplace

In setting up and running a small business
i.e. society enterprise/events/fundraising.

Frances Brown


“More information on how to get yourself known in the industry.
How to get your foot on the ladder and what exactly there is to
do out there, the possibilities that come with a creative degree.”
Creative Student

“If I could just get an idea of what my skills could be applied to,
and how to go about getting employed or selling/improving my art work.
I feel like i know enough to suit most of my own goals,

Knowing what kinds of jobs are available to me, where and when and for
how much, and how to apply for them and get ahead, would really put
me at ease.”
Creative Student

Frances Brown


Graduate destinations...

Employed (non-creative industry) 26%

Employed (creative industry) 22%

Self-Employed 18%

Unemployed 16%
In Education 8%

No Answer 6%

Teaching Art and Design 4%

Frances Brown



Creative Graduate

Creative Graduate

Frances Brown


Graduates wish they had been told...
1. More about self-employment (skills and realities).
2. What career options are open and how to access them.
3. That it is not easy!

5. The importance of experience.
6. That further education is a good option.
7. That many jobs have little pay.
8. Other: Most jobs are multidisciplinary,
Importance of contacts and networking.
No-one will every read your
dissertation or care about the mark.

Frances Brown


Graduates wish they had been told...
e importance of experience
(74%)
How hard it is to nd a job
(60%)
at they may not end up
working in their specialisation
(52%)

Frances Brown


“Our tutors never gave us any inclination of how hard it would be or how
many of us would end up failing to make an impact in industry. There didn’t
seem to be any other option for it, it was either go on and be a huge success
or you’ve failed.”
Creative Graduate

‘‘Uni is a land of make believe and fairy-tales. Don’t trust them to
have your best interests at heart!’’
Creative Graduate

“It feels like we graduate and then we’re abandoned by our uni’s
to go it alone. I feel unprepared.”
Creative Graduate

Frances Brown


Student and Graduate Findings Experience

area and hate it! If I’d had chance to try out different areas and get some

enjoy.’’
Creative Graduate

she deferred for a year and found her own work experience.

Creative Graduate

Frances Brown


Student and Graduate Findings Self Employment
“We’ve had a few talks on business plans and pricing but it was so uninspiring.
As a jewellery student we’re expected to sell our work but tutors only get excited
about our creative work they’re not interested in helping with the other side of it.”
Creative Student

‘‘It should have been made clear that self employment was an option and that
the university was set up to help. It wasn’t and it was effectively by chance I
came into contact with the business generator and my potential future career.’’
Creative Graduate

degree, I had the design ideas and skills to do so but I didn’t know where to start
or who to go to for the business side? University made out that we would all be
successful designers and many would be self-employed but we only had a tiny
bit of information in professional practice and everything else I

Creative Graduate
Frances Brown


Student and Graduate Findings Self Employment

“When we talk about selling work and making money it’s brushed under the car-
pet. If I make a successful business from my work I won’t be a respected artist?”
Creative Student

‘‘Things are much harder than I thought now I’ve graduated. I’m working part
time and doing craft fairs at the weekend but I don’t see how I could ever live off
it. I don’t really know what Iím doing.
Creative Graduate

‘‘Although I do believe the need for better business training is there, I do not
think it should be at the detriment of creative development. Focussed,
determined students will seek out information and learn without being spoon fed.

determined to succeed and willing to work, there is no reason why they should
not be able to. I think this issue is occasionally used as an excuse

Creative Graduate
Frances Brown


What’s On

http://www.slideshare.net/ rownwork
Frances Brown


Audit
Careers
Embedding and Curriculum
Work Experience
Incubation and Start-up
Extra-Curricula
Graduate Programmes
Partnerships
Creative Enterprise Society
Integrated Website Frances Brown


Audit
“ e Audit highlighted several areas where we could actively
improve our involvement in enterprise. We don’t have a member
of sta speci cally dedicated to student enterprise or enterprise in
the curriculum so the audit provided us with the research that we
needed but didn’t have time or expertise to carry out. We are using
the results of the audit to guide us in developing strategic plans for
improving our enterprise outputs.”

Mhari MacDonald
Duncan of Jordanstone College of Art and Design,
Dundee University

Frances Brown


Audit

Using infrastructure already available e.g. current facilities,
support and academic staff.

Moderate increase in support via new full or part time staff
member and moderate budget for promotion and events.

Large increase in support via 1+ full time staff member and
generous promotional and events budget.

Frances Brown


Audit Task
Step 1: Choose one area for audit:

Frances Brown

Lean Enterprise Education: Doing More With Less
University Enterprise Rating Study: what the students think?

fbrownwork@gmail.com
@fbrownwork

Frances Brown

Frances brown heeg new

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