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- 1. LeWeb 2012 Social Media Analysis December 3 – 6 powered by Facebook.com/MarketingCloud @MarketingCloud www.slideshare.net/marketingcloud
- 2. Social Mentions LeWeb Social Mentions Dec 3 – 6 4000 Between December 3rd and 3500 6th LeWeb was mentioned 61,362 times on the 3000 various social platforms. 2500 The conference’s first day was the busiest online. 2000 1500 The total accumulated number of followers and 1000 potential reach amounts to 500 258,516,700. 0 04/12/2012 04/12/2012 04/12/2012 05/12/2012 05/12/2012 06/12/2012 06/12/2012 06/12/2012 00:00 10:00 20:00 06:00 16:00 02:00 12:00 22:00
- 4. Speaker Analysis The 15 most Peter Deng Mike Lazarow mentioned Speakers Pascal Cagni Ben Gomes Amongst the 127 speakers Phil Libin of LeWeb Paris 2012, the Andrey Andreev top 15 individuals that were Brian Solis mentioned in most David Jones conversations online are listed here. Robert Scoble Marko Ahtisaari Kevin Systrom, Amber Case Instagram clearly takes David Marcus the high ground, followed Matt Mullenweg by Tony Fadell and Matt Tony Fadell Mullenweg. Kevin Systrom 0 200 400 600 800 1000 1200 1400 1600
- 5. Top five Speakers Top 5 Speakers – Topic Trend Analysis 450 400 350 300 250 200 150 100 50 0 04/12/2012 00:00 04/12/2012 10:00 04/12/2012 20:00 05/12/2012 06:00 05/12/2012 16:00 06/12/2012 02:00 06/12/2012 12:00 06/12/2012 22:00 Amber Case David Marcus Kevin Systrom Matt Mullenweg Tony Fadell
- 6. Top Speaker LeWeb 2012 Top Speaker – Kevin Systrom The top speaker of LeWeb 2012 in Paris was Kevin Systom, who was mentioned 1,403 times with significantly more posts than his runner-up Tony Fadell, who was menitoned 1,069 times. Kevin Systrom is the Co- Founder and CEO of Instagram. “Mobile video will happen, During Q&A session with MG it’s a matter of when, It’s all Siegler he discussed the future about shifts in technology of Instagram after the Facebook and opportunities that get acquisition and that the mobile created.” App will remain an independent company and to exist outside of Facebook for long time to come.
- 7. Regional Analysis Majority of #Leweb posts (60.3 %) came from Paris, Region Ile-de-france, France. The most popular language was English with 34,387 posts.
- 8. Media Type Analysis Mainstream Media Type Facebook Images 1% News 1% Analysis 2% Comments 0% Twitter was without Blogs question the preferred 2% media choice during Aggregator LeWeb 2012, followed 2% at a distance by Twitter Facebook, blogs and 92% aggregator media. Videos 0%
- 10. Sentiment Analysis 85.5% Positive 14.5 % Negative
- 11. Klout Classification Taste Maker Thought Klout 1% Leader Broadcaster 2% 14% Classification Celebrity 1% Specialist Conversationalist 31% LeWeb seems to be the 5% place and time where Dabbler industry specialists, 3% networkers and broadcasters come to meet and share their knowledge. Explorer ‘Specialist’ definition: “As a 10% Specialist you may not be a celebrity, but within your area Socializer of expertise your opinion is 8% second to none. Your content Networker is likely focused around a Pundit 20% 4% Observer specific topic or industry with 3% a focused highly-engaged audience.”
- 12. Trending Users Trending Users – French / English
- 13. THANK YOU!