Global trends and market of AR and VR

Confidential business information by CJS Interactive., All Rights Reserved.
VR/AR全球趨勢
與商機剖析
by CJS Interactive
Faust / 2016/10

3
人類的傳播方式，從文字、圖片一路演進到現在發達的影像傳播
下一步，我們必須將眼光轉往虛擬實境。
- Facebook創辦人馬克．佐克伯

VR(Virtual Reality)
Virtual reality (VR), which can be referred to as immersive multimedia or computer-simulated reality, replicates
an environment that simulates a physical presence in places in the real world or an imagined world, allowing the
user to interact in that world.
The Foundry’s interpretation: Virtual reality is the umbrella term for all immersive experiences, which could be
created using purely real-world content, purely synthetic content or a hybrid of both.
Definitions

360VR VIDEO
lso known as immersive videosor spherical videos, are video recordings where a view in every direction is recorded at the same
time, shot using an omnidirectional camera or a collection of cameras. During playback the viewer has control of the viewing
direction like a panorama, a form of virtual reality.
Definitions

3D VR VIDEO for Cardboard
Also known as immersive videos or spherical videos, are video recordings where a view in every direction is recorded at the same
time, shot using an omnidirectional camera or a collection of cameras. During playback the viewer has control of the viewing
direction like a panorama, a form of virtual reality.
Definitions

we can transport our clients to real or imagined places
instantly. Take them on a virtual walk around an
apartment or hotel suite that may not even be built yet,
do a tour round your factory or office place.
With VR

With high media and public interest in VR early adopters can
benefit from favorable media exposure.
Four Elements in VR
Immersive
Impactful
Novel
Memorable
Users wearing a headset are completely immersed in the content
meaning fewer distractions and more attention on the message.
The intensity of a VR experience is greater than traditional media
generating strong emotions in its users which are linked to
real behavior change.
Human brains are built to remember events linked to locations,
this means that VR experiences have a longer trace in the
audience’s memory.

Four types of experience
親臨體驗
Personal
Presence
全景沉浸
Immersive
Experience
走入幻境
Virtual World
Exploration
虛實整合
From Virtual
to Reality

AR(Augmented Reality).
Definitions
Augmented reality (AR) is a live, direct or indirect view of a physical, real-world environment whose elements are
augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.
The Foundry interpretation: Augmented reality is an overlay of content on the real world, but that content is not
anchored to or part of it. The real-world content and the CG content are not able to respond to each other.

we can take the physical world and combine it with the
digital world giving brands the ability to engage with their
consumers before, during and after making a purchase of
their product.
With AR

12
Outdoor AR - Applications
Tourism、Architecture、Gaming、Engineering...,etc.

MR(Mixed Reality)
sometimes referred to as hybrid reality—is the merging of real and virtual worlds to produce new environments and
visualisations where physical and digital objects co-exist and interact in real time.
Definitions

CR(Cinematic Reality)
Cinematic reality describes a world that is grounded in reality, but exaggerates details to make for a
more exciting movie. To learn more, ENHANCE this article by 150%.
Definitions

混合實境 MR
現實環境 RR 擴增實境 AR 虛擬實境 VR
影像實境 CR
現實虛擬

Devices

Refresh Rate: 60 Hz
Field of View: 96 degrees
Sensors: Accelerometer, gyrometer,
geomagnetic, proximity
Focal Adjustment: Focus adjustment
wheel
Connections: Micro USB connection to
Galaxy Note 5, S6, S6 Edge, S6 Edge+,
S7, S7 Edge
Audio: Built-in audio, built-in mic
Input: Touchpad, back button, volume
key
Platform: Samsung Phones (i.e. Galaxy
Note 5, S6, S6 Edge, S6 Edge+)
100 + 800

Devices – HTC VIVE
Resolution: 1920cRGBx1080
Refresh Rate: 120 Hz, 90 Hz
Field of View: Approx. 100 degrees
Sensors: Accelerometer, gyroscope,
PlayStation Eye tracking system
Connections: HDMI + USB
Audio: 3D audio
Input: PlayStation Move, DualShock 4 controller
Platform: PlayStation 4
800 + 3000

Devices – OCULUS RIFT
Resolution: 2160 x 1200
Refresh Rate: 90 Hz / eye display
Field of View: Approx. 110 degrees
Sensors: Accelerometer, gyroscope,
magnetometer, external
Constellation tracking sensor array
Connections: HDMI 1.3 output,
three USB 3.0 ports,USB 2.0 port
Audio: Built-in headphones , mic, 3D audio
Input: Oculus Touch,
Xbox One controller (included)
Platform: Oculus Home
400 + 3000

Devices – PSVR
Display Method: OLED.
Panel Size: 5.7 inches.
Panel Resolution: 1920×RGB×1080.
Refresh Rate: 120Hz, 90Hz.
Field of View: Approximately 100
degrees.
Sensors: Six-axis motion sensing
system (three-axis gyroscope, three-axis
accelerometer).
Connection Interface: VR headset: HDMI,
AUX, Stereo Headphone Jack.
400 + 400

Devices – Microsoft Hololens
? + 3000

外接互動
設備穿戴式觸覺
反饋裝置
Accessories

Accessories

Market size
33
產業規模

Superdata：2020 年 400 億美金
市場規模預估－總體
Digi-Capital：2020 年 1,200 億美金
資料來源：Digi-Capital、Superdata，2016

Hardwar
e
Videogame
s
Healthcare
Engineering
Live Events
Video
Entertainme
nt
Real Estate
Digi-Capital：2020 年市場
分布
高盛：2025 年市場分布
資料來源：Digi-Capital，2016
市場規模預估－分類

38
Western VR leading Player

Hardware & Distribution
Software, Platforms &
Delivery Services
Global VR industrial chain Content

40
China VR industrial chain

Hardware & Distribution Software, Platforms &
Delivery Services
Taiwan VR industrial chain Content

VR/AR應用領域
Applications Field

Game
44

2015年熱門VR遊戲類型
解謎
Keep Talking and Nobody
Explodes (Oculus DK2)
環境探索
The Deep
(PSVR)
動作/冒險
Elite: Dangerous
(HTC Vive)
45

Entertainment
46

VR動畫/電影 VR(360度)演唱會 VR(360度)直播
(運動、競賽、選舉辯論)
• Baobab Studios
2015年12月獲得 600萬A輪投資
國內:
•跨視代 Lamigo 總冠軍賽
歐美
•Next VR+ Fox Sports
•Next VR +CNN
2015年11月獲得 3000萬A輪投資
• Next VR+ 酷玩樂團
47
主流VR影音娛樂類型

HealthCare

VR手術模擬 / 即時同步 AR診斷 / 外科訓練

50
Engineering

51
汽車設計模擬工廠生產線設計模擬

Travel

360 Tour VR 旅遊體驗 VR 旅遊互動社交
旅遊未來發展

54
Retail

Sixense vRetail ShelfZone
VR+語音識別+AI+社交推薦VR+影音互動

Real Estate
56

主流VR/AR房產應用
57

工程模擬 /訓練 / BIM 工程視覺化
58

Military

「沉浸式互動射擊模擬系統」
中山科學研究院航空研究所
Dismounted Soldier
Training System
Intelligent Decisions
60

Education

360度旅遊教學
Google Expeditions
(Google Cardboard)
主流VR教育運用
虛擬科學實驗室
zSpace
(AR 眼鏡+可追蹤頭部移動軌
跡的電腦螢幕)
VR訓練課程
Speech Center
(Gear VR)
62

Automobile
63

沉浸式車輛研發測試 VR試乘/試駕

Government

SOCAIL

VR is going to be the most social platform. Pretty soon we’re
going to live in a world where everyone has the power to share and
experience whole scenes as if you’re just there, right there in person.
”
“

Cultural

MUSEUM

PUBLIC ARTWORK

PERFORMANCE

ART CREATION

THEMEPARK

DOCUMENTORY

HISTORY

EVENT

British Army VR Recruitment Experience

82
Teleporter/ Marriott Hotel

83
XC90 Test Drive/ Volvo

84
"Ascend the Wall" experience/ HBO

85
Sensorium/ Boursin

86
Trail Scape: Virtual Hike / Merrell

87
#Sudden Exploration / North Face (Korea)

88
Old Irish - Virtual Journey to Ireland

Q&A

British television anthology series created by Charlie Brooker that features speculative fiction with dark and
sometimes satirical themes that examine modern society, particularly with regard to the unanticipated
consequences of new technologies.

Thank you
Faust Chou /CEO CJS Interactive
Mobile: +886-988-367-555
TEL: +886-2-23122760
E-mail：faustcare@mo1.com.tw
QQ: 2068996851 Skype: faust_chou

Global trends and market of AR and VR

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