• Pankaj Kumar 2022EXEMBA37
• Suryakant Nayak 2022EXEMBA38
• Shantanu Senapati 2022EXEMBA36
Learn the way you love
WHO ARE WE !
Welcome to the exciting world of EdTech!
Education is one of the most important sectors of our society, and technology has the
potential to transform the way we teach and learn.
In recent years, Artificial Intelligence (AI) has emerged as a game-changer in education,
offering innovative solutions which harness the power of imagination to expedite the
Our EdTech startup – PSS Academy, is at the forefront of this revolution,
developing cutting-edge AI-powered solutions and platforms that enhance the learning
experience and help professionals, students, and educators achieve their full potential.
WHY EDTECH AND AI ?
The India edtech market size was valued at $3.42 billion in 2021 and is expected to
achieve a CAGR of more than 30% during 2021-2026.
BLUEPRINT OF SOLUTION
● Define Your Organization's Goals and Objectives
● Identify Your Target Audience
● Choose Your AI Technology Stack
● Build a Data Collection and Management Infrastructure
● Develop Your AI-Based Solutions
● Build Your Platform and User Interface
● Launch Your EdTech Startup
Our vision is to revolutionize
how people learn by harnessing
the power of AI to create
personalized and engaging
educational experiences that
inspire and empower learners to
achieve their full potential.
Our purpose is - by leveraging AI
technology, we aim to create a
dynamic learning ecosystem that
adapts to the changing needs and
interests of learners, promotes
lifelong learning, and prepares
individuals for success in the digital
age while keeping the solution
flexible, affordable and tailored for
Our mission is to provide
education to learners of all
ages and backgrounds
through the use of
Our primary goal is to provide personalized and adaptive learning experiences to every student,
regardless of their learning style, pace, or background. To achieve this goal, we aim to develop
an AI-powered platform to analyze student data and behaviors, understand their learning
patterns, and provide customized learning paths that cater to their unique needs.
1. Improving student outcomes.
2. Enhancing teacher effectiveness.
3. Increasing access to education.
4. Fostering a culture of lifelong learning.
Goal: To use AI to transform the education industry and provide students with the tools
and resources they need to succeed in the 21st century.
The target audience for PSS Academy is a broad range of students,
educators, and educational institutions. Specifically, our target audience
● College and university students.
● Educators and teachers.
● Educational institutions.
● Lifelong learners.
● Hospitals and Manufacturing Industry
Our target audience is diverse and encompasses various individuals and
institutions interested in leveraging AI to transform the education industry.
PSS Academy would include a range of AI technologies
and tools that can help us achieve our goals of
providing personalized and adaptive learning
experiences to every student. Here are some of the key
AI technologies that we would leverage:
• Natural Language Processing (NLP)
• Machine Learning (ML)
• Deep Learning (DL)
• Reinforcement Learning (RL)
• Data Analytics
Overall, our AI technology stack would be a
combination of NLP, ML, DL, RL, and data analytics
tools, enabling us to deliver personalized and adaptive
learning experiences to every student.
TECHNOLOGY STACK SELECTION
DATA COLLECTION AND MANAGEMENT
We would require the following steps to build the Data collection and management
infrastructure setup for the PSS academy
1. Identify the data that needs to be collected.
2. Determine the data sources.
3. Choose data collection methods.
4. Develop data management processes.
5. Implement data security measures.
6. Use AI for data analysis.
7. Continuously improve the infrastructure.
By following these steps, you can create a robust data collection and management
infrastructure that will enable PSS academy to leverage AI to deliver personalized and
effective learning experiences to students.
AI SOLUTION DEVELOPMENT
We would require the following steps to be ensured for a robust solution to be prepared for the
1. Personalized learning
2. Intelligent tutoring
3. Predictive analytics.
4. Automated grading.
5. Content creation.
6. Chatbots and virtual assistants.
All the steps discussed above need a concrete launch strategy, which is discussed below
● Define the Target Audience.
● Develop a Unique Value Proposition.
● Create a Brand Identity.
● Build a Website.
● Create Content.
● Launch Social Media Campaigns.
● Attend Conferences and Events.
● Establish Partnerships.
● Leverage Paid Advertising.
● Measure and Optimize.
COMPETITIVE ANALYSIS - SWOT
This could be the part of the presentation
where you can introduce yourself, write
• Usage of AI-based technology
• Competent Team with relevant experience
• Unique value proposition - Personalized
• Solution compatible with all Indian
• Growing market in Edtech Space
• Limited funding
• Limited market share
• Technological challenges
• Limited resources
• Increased demand for online education
• International expansion
• Emerging technology
• Cost effective
• Untapped rural markets
• Economic downturns
• Regulatory challenges
• Technological changes
• Network stabiity
INDIAN MARKET SCENARIO
The key business models in the India edtech market are the freemium
model, ad-based model, subscription-based model, and marketplace model.
The freemium model is among the most popular in the edtech
market. In the freemium model, a basic version of the product is
made available to consumers for free, while more advanced features
are available through an upgrade that comes at a subscription cost
or a one-off charge.
Edtech players reliant on the ad-based model are generating
revenues by making their product or platform freely available to
consumers and monetizing through the ad space on it. The
greatest advantage of this model is that the growth of the user
base is not inhibited by potential purchasing costs for
consumers, as seen in other models. However, ad monetization
could also jeopardize the success of the product by disrupting
the user experience. It is also possible to offer the option of an
ad-free experience for a small charge.
INDIAN MARKET SCENARIO
The subscription-based model refers to the traditional model of
charging customers regularly or a one-off fee. Usually, subscription-
based models are appropriate for B2B edtech companies, unlike
freemium or ad-based models which are more suitable for individual
customers. This business model offers predictable and stable income
for players, while charges can be tailored to the level of usage.
In the marketplace model, players serve as intermediaries
connecting students or companies with tutors/instructors
through a portal or app. In this model, players are less
responsible for creating content, and that simplifies operations
for start-ups, which might not be able to produce content at
scale. These players benefit from taking a share of revenue
generated by the transaction of buyers and sellers of edtech.
INDIAN EDTECH MARKET –
The edtech competitive landscape is fragmented, with many players
based on various business models competing across different
Think and Learn (Byju’s) -
Eruditus Education (Unacademy)
These are the leading players in the Indian edtech market.
PORTER’S 5 FORCES
● Determinants of Supplier Power: Teachers and Infrastructure
● Determinants of Buyer Power: Students and Fresh Employees
● Determinants of Competitive Rivalry: Byju’s, Udemy, Unacademy, etc.
● Threat of Substitution : Degrees and Certification
● Threat of New Entry: Always a possibility
“Predicting the future isn’t magic,
It’s artificial intelligence.”
Special regards to Professor Hindolia.
Notas do Editor
Improving student outcomes: We want to improve student outcomes by providing personalized learning experiences that help them learn faster and more efficiently. We aim to achieve this by leveraging AI to analyze student data, identify knowledge gaps, and provide targeted learning materials.
Enhancing teacher effectiveness: We believe that teachers play a critical role in student success. Therefore, we aim to provide them with the tools and resources they need to be more effective educators. We plan to achieve this by developing AI-based tools that can help teachers monitor student progress, identify areas of weakness, and provide targeted feedback.
Increasing access to education: We understand that many students face barriers to accessing quality education. To address this, we plan to make our platform accessible to as many students as possible, regardless of their geographic location or socioeconomic status.
Fostering a culture of lifelong learning: We believe that education should be a lifelong pursuit, and we aim to create a platform that supports continuous learning and development. We plan to achieve this by providing a range of courses and programs that cater to learners of all ages and backgrounds.
College and university students: Our platform also caters to college and university students, providing them with the tools and resources they need to succeed in their academic pursuits.
Educators and teachers: Our AI-based tools and resources are designed to enhance the effectiveness of teachers and educators, enabling them to provide targeted feedback and monitor student progress more effectively.
Educational institutions: Our platform is suitable for a range of educational institutions, including schools, colleges, and universities, who are interested in adopting AI-based technologies to enhance student learning outcomes.
Lifelong learners: Our platform also caters to individuals who are interested in continuing their education and lifelong learning, providing them with a range of courses and programs that cater to learners of all ages and backgrounds.
Natural Language Processing (NLP): NLP enables machines to understand, interpret, and generate human language. We would use NLP to develop chatbots and voice assistants that can interact with students and provide them with instant feedback.
Machine Learning (ML): ML algorithms can help us analyze student data and identify patterns and insights that can inform our platform's personalized learning paths. We would use ML algorithms to develop recommendation engines, predictive models, and other intelligent features.
Deep Learning (DL): DL is a subset of ML that involves training neural networks to perform complex tasks. We would use DL algorithms to develop computer vision systems that can analyze visual data, such as images and videos, to provide students with visual feedback.
Reinforcement Learning (RL): RL is a type of ML that involves training agents to make decisions based on rewards and penalties. We would use RL algorithms to develop intelligent tutoring systems that can adapt to each student's learning style and pace.
Data Analytics: We would leverage data analytics tools to collect, store, and analyze student data, such as learning outcomes, engagement levels, and behavior patterns. This data would inform our platform's personalized learning paths and help us continuously improve our platform.
Identify the data that needs to be collected: You will need to identify the data that needs to be collected for PSS academy. This data may include student data, teacher data, course data, enrollment data, and other relevant data.
Determine the data sources: You will need to determine where the data will come from. The data sources may include internal data sources such as the PSS academy website and learning management system (LMS), as well as external data sources such as social media platforms and online education marketplaces.
Choose data collection methods: You will need to choose the methods for collecting data. The methods may include surveys, questionnaires, interviews, and online forms.
Develop data management processes: You will need to develop processes for storing, managing, and analyzing the data. This may include creating a database, data warehouse, or data lake, as well as implementing data cleaning, transformation, and analysis procedures.
Implement data security measures: You will need to implement data security measures to protect the data from unauthorized access or use. This may include encrypting the data, implementing access controls, and using secure data storage methods.
Use AI for data analysis: You can use AI to analyze the data and extract insights that can be used to improve the PSS academy's offerings. This may include using machine learning algorithms to predict student performance, identify learning gaps, and personalize learning experiences.
Continuously improve the infrastructure: Finally, you will need to continuously improve the infrastructure to ensure that it meets the evolving needs of PSS academy. This may include adding new data sources, improving data quality, and updating the AI algorithms used for analysis.
Personalized learning: Use AI algorithms to analyze student data and personalize the learning experience for each student. This could include recommending content, identifying learning gaps, and adapting the pace and difficulty of the course to each student's abilities.
Intelligent tutoring: Develop AI-powered virtual tutors that can provide individualized feedback to students based on their responses to exercises and assessments. These virtual tutors could use natural language processing (NLP) and machine learning algorithms to understand students' questions and provide accurate and helpful answers.
Predictive analytics: Use AI algorithms to analyze student data and predict their performance on assessments. This could help identify students who are at risk of falling behind and allow PSS academy to provide targeted support and interventions to improve their outcomes.
Automated grading: Develop AI-powered systems that can automatically grade student work, such as essays and programming assignments. This could save time for instructors and provide more objective and consistent grading for students.
Content creation: Use AI-powered tools to create interactive and engaging learning materials, such as quizzes, videos, and simulations. These tools could use NLP and computer vision to generate content from existing materials or create new content from scratch.
Chatbots and virtual assistants: Develop AI-powered chatbots and virtual assistants that can answer student questions, provide guidance, and help them navigate the learning environment. These chatbots could use NLP and machine learning algorithms to understand students' needs and provide personalized support.
Gamification: Use AI algorithms to develop gamified learning experiences that motivate and engage students. These experiences could use reinforcement learning algorithms to adapt to each student's preferences and abilities.
Define the Target Audience: The first step in launching any startup is to define the target audience. In the case of PSS Academy, the target audience includes students, educators, and administrators in schools, colleges, and universities.
Develop a Unique Value Proposition: Once you have defined the target audience, the next step is to develop a unique value proposition for PSS Academy. This could be a combination of factors such as personalized learning recommendations, adaptive assessments, comprehensive data analytics, and real-time feedback.
Create a Brand Identity: Develop a brand identity that is compelling and aligns with the target audience. This includes designing a logo, website, and creating social media profiles that reflect the startup's values and mission.
Build a Website: Develop a website that includes information about the startup's services, products, and value proposition. The website should be optimized for search engines and have a clean, easy-to-use design.
Create Content: Develop content that is valuable and informative for the target audience. This could include blog posts, videos, and whitepapers that provide insights into educational technology trends and how PSS Academy can help students, educators, and administrators.
Launch Social Media Campaigns: Use social media platforms to build a community around the startup. Develop a social media strategy that includes content creation, audience engagement, and influencer marketing.
Attend Conferences and Events: Attend educational technology conferences and events to meet potential customers, partners, and investors. This can also be an opportunity to showcase the startup's products and services.
Establish Partnerships: Establish partnerships with schools, universities, and other educational institutions to promote the startup's services and products. Partnerships can also help to establish credibility and increase visibility.
Leverage Paid Advertising: Use paid advertising platforms such as Google Ads and Facebook Ads to reach a larger audience and drive traffic to the website.
Measure and Optimize: Use analytics tools to measure the performance of the launch strategy and optimize it for better results. Continuously gather customer feedback to improve the product and service offerings.