2. Problem Statement
There are over 300+ Slideshare presentations on the AWS
Slideshare page, and it continues to grow. With that many
slide presentations, it’s difficult to navigate through all this
content. Optimal categorization of the content would help
improve viewership, and enable lead generation
3. Project Scope
• Content Categorization
• Channel Customization
• Lead Generation
• New Marketing Ideas
– Integration with Social networks
– Featured Events
4. How do other sites compare?
SlideShares 261 211 322 1,292
Followers 6,670 425 895 14,414
Tags 691 200 367 153
Presentation to
Follower Ratio
3.9% 49.6% 35.9% 8.9%
5. What about Twitter Sites?
Tweets 1,457 10,879 725 5,693
Followers 30,807 70,629 14,176 2,785,287
Tweets to
Follower Ratio
4.7% 15.4% 5.1% 0.2%
Upshot: Lots of Twitter users to direct to
Slideshare website
6. Key Themes and Approaches
• Leverage more Slideshare PRO capabilities to
– Drive more followers to Slideshare Site
• More AWS Specific Categorization
– Better categorization to bring more structure to
content
• More Social Media Integration
– “Follow Us” on LinkedIn, Twitter, Facebook, YouTube
– Twitter feed from AWS Tweets – cross pollinate both
mediums
• AWS Thought Leadership
– Track following by AWS Thought Leaders
7. AWS Content Boxes
• Getting Started In AWS
• Customer and Partner Presentations
• Solution Architecture & Best Practices
• Events
• Audience
• AWS Speakers
• Webinars
• Language
8. Getting Started – Introduction to AWS
– EC2, EMR, Auto Scaling, ELB, CloudWatch
– S3, EBS, Import/Export, Storage Gateway
– RDS, DynamoDB, SimpleDB, ElastiCache
– CloudFront, Route 53
– VPC, DirectConnect
– SWF, SQS, SNS, SES
9. Customer Presentations
• App Hosting, Analytics, Archive, Backup and
Recovery, Big Data, Content Delivery, DR,
ecommerce, Enterprise Apps, Federal, File
Sharing, Government, HPC, Management &
Tools, Media Sharing, Mobile Apps, PaaS,
SaaS, Search Engines, Web Apps, Digital
Advertising, Life Sciences, Gaming, Social,
Financial Services, Publishing, Education,
Travel, Telco, Healthcare
10. Solution Architecture & Best Practices
• Security & Compliance
• Reliability
• Scalability
• Disaster Recovery
• Fault Tolerance and high availability
13. Audience
• Startups
• Small-Medium Sized Business
• Enterprises (Fortune 1000)
• State & Local
• Federal
• Partners
• Venture Capital and Incubators
• Developers
14. AWS Thought Leaders
• Jeff Barr
• Jinesh Varia
• Matt Wood
• Simone Brunozzi
• Deepak Singh
• Werner Vogels
Getting Started – Introduction to AWS: This should have one Introduction to AWS deck and a slide deck for each service Customer Presentations includes the following sub-categories:Web ApplicationsEnterprise ApplicationsBig Data and HPCDisaster Recovery and ArchiveMobile ApplicationsMedia Sharing
If we remove the scroll bar on the side of the presentation, it would make it look more emphatic and create greater impact for the featured presentation.
If we remove the scroll bar on the side of the presentation, it would make it look more emphatic and create greater impact for the featured presentation.
If we remove the scroll bar on the side of the presentation, it would make it look more emphatic and create greater impact for the featured presentation.
We insert the content box for connecting via other socail media such as twitter, facebook, Linkedin etc.The speakers or AWS thought leaders should be in the left pane and clicking on the respective person will show slides related to each individual. Like products and services, and solutions the other remaining categories will be listed with their related presentations featured therein.
We insert the content box for connecting via other socail media such as twitter, facebook, Linkedin etc.The speakers or AWS thought leaders should be in the left pane and clicking on the respective person will show slides related to each individual. Like products and services, and solutions the other remaining categories will be listed with their related presentations featured therein.
We insert the content box for connecting via other socail media such as twitter, facebook, Linkedin etc.The speakers or AWS thought leaders should be in the left pane and clicking on the respective person will show slides related to each individual. Like products and services, and solutions the other remaining categories will be listed with their related presentations featured therein.
