Inbound marketing refers to permission-based marketing strategies in which consumers choose to learn more about you by conducting a keyword search online, subscribing to your RSS feed, downloading your white paper, opting into your email newsletter, watching your videos, listening to your podcasts, visiting your social network or commenting on your blog.

1. Using Internet as a Marketing Tool in Recession Presented by 19 th December 2008

4. Stock Market

5. Recession

6. Layoffs

7. Tough Times

8. Challenges & Opportunities

9. Outbound Marketing

10. Inbound Marketing

11. Rethinking Marketing

12. Budget vs. Brains

16. Outbound vs. Inbound Marketing

17. Budget (Outbound) vs. Brains (Inbound)

18. Examples of Cost-Effective Inbound Marketing

19. Be Your Own Media “ Think like a publisher”

20. What to Publish?

21. Where to Publish?

22. Start a TV Show

23. Now We don’t need no stinkin’ TV network.

24. Promote Your Content

25. Promote Your Content

26. Promote Flattering Content

28. Blog

29. Blog

31. Q&A / Discussion Forums

32. Participate in Q&A

33. Q&A / Discussion Forums • Short, thoughtful answers • Links to (your) blog and tools • First answers are better • Long term, long tail strategy

34. Use SEO

37. Groups

38. Start Groups

40. Manage a Group LinkedIn Start discussions Download email list, send newsletter Facebook Start discussions Upload photos, videos Send updates Quality Content

41. Budget (Outbound) vs. Brains (Inbound)

44. Credit