SoftBank

(c) 2014 Eurotechnology Japan KK www.eurotechnology.com SoftBank (20th edition) May 8, 20141
20th Edition, May 8, 2014

!
by Gerhard Fasol, PhD, Eurotechnology Japan KK

http://www.eurotechnology.com/

fasol@eurotechnology.com

!
This is a free selection of pages from our report on SoftBank.

Download the latest version of the full report here: http://www.eurotechnology.com/store/softbank/
SOFTBANK

EXECUTIVE SUMMARY- SOFTBANK
2
• SoftBank aims to be the No. 1 largest company globally, has a 30 year plan and a 300 year plan.

• SoftBank is led by Masayoshi Son, and he recently founded the SoftBank Academy to educate
potential successors.

• SoftBank is primarily an internet and telecommunications investment company, following a
“Time-Machine” principle: SoftBank invested in US internet companies (especiallyYAHOO) in
the 1990s, subsequently in Japanese internet companies in the 2000s, and currently in Chinese
internet companies - in particular Alibaba, thus aiming to profit from the time lag in internet
development between US, Japan and China.

• SoftBank entered the telecommunications field as an ADSL broadband operator following the
acquisition of bankruptTokyo Metallic, entered the mobile communications field by acquiring
Vodafone KK, and more recently eMobile/eAccess and Willcom (to be sold toYahoo KK within
the SoftBank group), founding Wireless City Planning and acquiring Sprint.

• With recent acquisitions, SoftBank has overtaken competitors NTT-Docomo and KDDI in
terms of revenues, operating income, net income and market capitalization.

• This report gives an overview of the SoftBank group, shows graphical presentations and analysis
of many company data in comparison with competitors.

SOFTBANK REPORT -VERSION HISTORY (1)
3
Subscribe to this report, and we will regularly send you the latest versions.

!
subscription, monthly payment, you can end the subscription any time (no refunds):

http://store.eSellerate.net/s.asp?s=STR0576176470&Cmd=BUY&SKURefnum=SKU95143119118
Version Date comments
1 October 8, 2006
2 February 15, 2007
3 November 17, 2007
4 July 15, 2008
5 January 16, 2009
6 January 19, 2009
7 June 1, 2009
8 June 2, 2009
9 July 21, 2009
10 May 12, 2010
11 December 13, 2010
12 December 15, 2010
13 January 6, 2011
14 October 16, 2012
15 January 26, 2013 complete revision and updates

SOFTBANK REPORT -VERSION HISTORY (2)
4
Subscribe to this report, and we will regularly send you the latest versions.

!
subscription, monthly payment, you can end the subscription any time (no refunds):

Version Date comments
16 May 8, 2013 FY 2012 ﬁnancial and subscription data add
17 May 12, 2013
18 Nov 3, 2014
19 March 19, 2014 subscriber data, M&A
20 May 7, 2014 FY2014 ﬁnancial data

LICENSE
5
Thank you for purchasing licenses to our reports, and for your cooperation with our licensing conditions.

Only through your purchases can we continue to produce high-quality market reports from Japan

!
INTHE CASE OF SINGLE LICENSE: If you have purchased a single copy license of this report, you are not permitted to
copy this report except for a single back-up copy

!
INTHE CASE OF CORPORATE LICENSE: in the case that your company has purchased a corporate license, you may
distribute this report inside your company including protected corporate information servers locked to the outside, but
you cannot distribute this report outside your company

!
ANNUAL SUBSCRIPTION: we offer annual subscriptions for a particular report, and also for all our reports in one single
transaction at a great discount - please contact us for details. Corporations subscribing will receive all updates at the time
of publication, so that you can be sure to have the latest up-to-date information

!
This research report comes without any warranty of any kind.The authors and Eurotechnology Japan K. K. do not warrant
that the information in this report is without error, nor that the information serves any particular purpose. For legal advice
please consult properly licensed legal professionals, for investment advice please consult properly licensed ﬁnancial
advisors.Trademarks mentioned are the property of their owners. 
Eurotechnology is a trademark or registered trademark in Japan and other countries.

SOFTBANK- “SETTING JAPAN’STELECOM
SECTOR ON FIRE”…
6
There was a time not long ago, when SoftBank’s charismatic founder Masayoshi Son’s ambitions to build a telecom
operator in Japan were rejected by the Postal andTelecommunications Ministry (now merged with other Ministries to
form the General Affairs Ministry = Soumusho), which would not award Son’s company a telecommunications operator’s
license.

For a long time I knew about rumors, that Masayoshi Son once threatened inside the Ministry to set himself on fire here
and now (inside the Ministry for Post andTelecommunications of Japan), unless he is given the operating license he had
applied for on behalf of his company.

Some years later, the Chief-Editor of BusinessWeek phoned me around noon, and asked me:“if you meet Masayoshi Son
now, what would you ask him?” Of course he was on his way to interview Masayoshi Son about an hour later. So I though
for a moment and proposed three questions, the first question was if it was true that Masayoshi Son threatened to set
himself on fire.

The Chief-Editor of BusinessWeek soon after phoned me with Masayoshi Son’s answer:“Yes, I threatened to set myself on
fire – but I did not bring any petrol along to carry out my threat”.

The lead article about this interview with Masayoshi Son – which was based on my suggested question – is entitled
“Setting FireToThe Cell-Phone Market”, and can be found online here:

http://www.businessweek.com/magazine/content/04_44/b3906073.htm

AGENDA - LIST OF CONTENTS
7
• Executive Summary

• SoftBank “setting Japan’s telecom sector on ﬁre”

• SoftBank overview

• Masayoshi Son

• Softbank - 30 year vision and DNA for growth during the next 300 years

• 30 year vision

• Values

• The time-machine company, investments

• overview of major investments, and investment results, ROI

• Group structure, business segments

• Acquisitions

• eAccess/eMobile

• Willcom (bankruptcy administration)

• Wireless City Planning

• Financials: annual and quarterly sales, operational and net proﬁts, investments,ARPU

• SoftBank Mobile

• Spectrum licenses

• base station, deployment for different spectrum bands, repeaters and boosters

• Market position:ARPU, market share, market share growth, the number portability battle

• Prepaid market

• Positioning the new consumer brand

• Softbank,Yahoo BB and the DSL market

• Telegram market

• Summary

SOFTBANK- 
OVERVIEW
8

Softbank
Founded September 3, 1981
Founder Masayoshi Son
Headquarters Tokyo, Shiodome
Stock Exchange TokyoTSE 9984 (IPO: July 22, 1994)
Consolidated sales YEN 3378.3 Billion (US$ 33 Billion) (FY2013, ended March 31, 2014)
Number of employees 24,598, consolidated (March 2014), (150 subsidiary companies)
Major share holders Masayoshi Son (20.92%)
Major business areas
ﬁxed and mobile/wireless communications and data services, IT and
internet investments, content, games

MASAYOSHI SON
10
• Similar to Bill Gates’ role as Founder and long-time leader of Microsoft, Masayoshi Son is the founder and leader of the SoftBank
Group of companies.

• Masayoshi Son was born on August 11, 1957 inTosu (Saga-Prefecture Japan) with Korean nationality and of Korean origin. Son
became a naturalized Japanese citizen later in life.

• According to FORBES Magazine, Masayoshi Son is worth about US$ 7 Billion, and it is largely Masayoshi Son’s reputation and track
record, which was essential to obtain the US$ 15 billion ﬁnance for SoftBank to acquireVodafone KK in March 2006.

• Short personal history

• August 11, 1957, Born inTosu (Saga Prefecture, Japan) with Korean nationality

• Around 1972: Met with McDonald’s Japan Founder and CEO, Den Fujita, who recommended Son to learn English and to study in the
USA

• 1973, at age 16 moved to San Francisco, went to high-school in San Francisco

• Enrolled at University of California in Berkeley in Economics

• Invented and patented translation device, and sold patent rights to SHARP Electronics for US$ 1 million (later used by SHARP for
the Wizard series of SHARP PDAs)

• Imported Space Invaders arcade game machines from Japan to the UC Berkeley Campus.

• 1980 Graduated with BA in Economics from Berkeley

• Founded Unison in Oakland, CA (acquired by Kyocera)

• 1981 returned to Japan, and founded SoftBank Capital

• 1995 acquired 37% ofYAHOO, buildsYAHOO-Japan, and acquires controlling interest in e-Trade

• 1996 acquired COMDEX and KingstonTechnology

• 2001 based on acquisition ofTokyo-Metallic, foundsYAHOO-BB, which becomes Japan’s leading ADSL broadband internet provider

• Campaigns for several years to obtain mobile operator license in Japan, which he is granted in December 2005

• March 17, 2006: agrees withVodafone plc to acquireVodafone KK

• October 1, 2006:Vodafone KK renamed SoftBank Mobile KK and trading under the brand “SoftBank”.

• October 2012: acquired eAccess/eMobile and SPRINT for Softbank

SOFTBANK- 
30YEARVISION AND DNA FOR
GROWTH DURINGTHE NEXT 300
YEARS
11

SOFTBANK- 
THETIME-MACHINE
COMPANY
15

SOFTBANK
GROUP STRUCTURE AND
CHARACTERISTICS
21

BUSINESS SEGMENTS
24
with the acquisition of Vodafone-Japan in 2006, mobile communications has become the largest business segment of Softbank

(years are Japanese FinancialYears, ending March 31 - ie.“2012” stands for the ﬁnancial year from April 1, 2011 - March 31, 2012)
2006 2007 2008 2009 2010 2011 2012 2013
0
1000
2000
3000
4000
revenuesBillionYEN
SoftBank sector
revenues Billion YEN years are
Financial Years ending March 31
broadband ADSL, FTTH
fixed line
internet culture YAHOO Japan
e Commerce, other
mobile communications
elminations, corporate
c2013EurotechnologyJapanKK
www.eurotechnology.com

SOFTBANK- 
ACQUISITIONS
25

EACCESS/EMOBILE
ACQUISITION
31
For more detail about eAccess/eMobile - see: http://www.eurotechnology.com/store/emobile/

WILLCOM
33

Willcom
Founded
Oct. 1, 1990: founded as DDI-Pocket (80.93% KDDI, 13.25% Kyocera)

2004 spun out of KDDI, and renamed Willcom
Founder
Headquarters Tokyo
Stock Exchange -
Consolidated sales
YEN 254.6 Billion (US$ 2.9 Billion)

(March 2008, rehabilitation application)
Number of employees 1038 (March 31, 2008)
Major share holders under corporate rehabilitation under Softbank sponsorship
Major business areas mobile communications based on PHS network

WIRELESS CITY
PLANNING
39

FINANCIALS
43

NET INCOME
47
• SoftBank has now overtaken NTT-Docomo in terms of net income. 
1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020
200
0
200
400
600
800
annualnet
incomeyearYENBillion
Annual net income of Japan's mobile operators in YEN Billion
DoCoMo
KDDI
SoftBankVodafone Japan
US$ 2 Bill
US$ 4 Bill
US$ 6 Bill
US$ 8 Bill
iPhone
SoftBank
July 11, 2008
iPhone 4S
KDDI
Oct 14, 2011
i Mode
Feb 22, 1999
iPhone 5
Softbank KDDI
Sept 21, 2012SoftBank acquires
Vodafone KK
March 17, 2006

QUARTERLY
FINANCIAL RESULTS
50

NET INCOME
53
• SoftBank’s net income (after tax) is positive since the July-September 2005 quarter. SoftBank’s net income was held back by servicing
the substantial debt from theVodafone-Japan acquisition.With the introduction of iPhone on July 11, 2008, and with the pay-down of
the debt from theVodafone-Japan acquisition, Softbank’s net income is increasing steadily, and expected to overtake NTT-docomo’s.

• Back in 2005-2007 NTT-docomo’s net income was continuously falling, and NTT-docomo o risked to fall into losses. NTT-docomo
succeeded to stabilize the net-income situation via cost-cuts (including equipment costs), as well as increasing proﬁtability via
additional services. 
2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020
100
0
100
200
300
netincomequarterYENBillion
iPhone
SoftBank
July 11, 2008
iPhone 4S
KDDI
Oct 14, 2011
Quarterly net income loss of Japan's mobile operators
DoCoMo
KDDI
SoftBank
Vodafone Japan
US$ 1 Billion
US$ 2 Billionc2014EurotechnologyJapanKK
iPhone 5
Softbank KDDI
Sept 21, 2012
SoftBank acquires
Vodafone KK
March 17, 2006

SOFTBANK MOBILE
58

SPECTRUM LICENSES AND
BASE STATIONS
61

NOTE
63
This section is on the status of 2010. Softbank in the meantime has obtained additional “Platinum
Band” spectrum in the 800-900 MHz range, which due to physics can penetrate openings in buildings
better than higher 1.5-2 GHz radio waves, and therefore is more attractive for mobile
communications.

!
We are currently working on updating the spectrum allocation and base station data, and will update
this section shortly.

!
Subscribe to this report, to obtain the latest versions while your subscription is current:


HOW MANY REPEATERS AND BOOSTERS DOES SOFTBANK USE?
68
•End 2006, SoftBank started to roll-out about 120,000 boosters and repeaters to improve coverage.

•With the ramp-up of true base stations, SoftBank is rolling back the number of repeaters and boosters
Jul 2006 Jan 2007 Jul 2007 Jan 2008 Jul 2008 Jan 2009 Jul 2009 Jan 2010 Jul 2010
0
20000
40000
60000
80000
100000
120000
boosters,repeaters
Cellular boosters, repeaters, IMCSs in Japan
DoCoMo
KDDI AU
SoftBank 3G
eMobile

LOW POWER REPEATERS
69
•SoftBank uses about 400,000 low power cell phone repeaters for the 2GHz band
Jan 2008 Jul 2008 Jan 2009 Jul 2009 Jan 2010 Jul 2010
0
100000
200000
300000
400000
500000
600000
700000
Lowpowercellphonerepeaters
Low power cellphone repeaters in Japan
DoCoMo 2GHz wCDMA
DoCoMo 800kHz wCDMA
KDDI AU 800MHz & 2GHz CDMA2000
SoftBank 2GHz wCDMA
eMobile 1.7GHz wCDMA
UQ 2.5GHz mWiMAX

MVNO BUSINESS
70

SOFTBANK MOBILE’S MARKET
SHARE AND MARKET
POSITION IN JAPAN
72

MOBILE MARKET SHARES IN JAPAN
76
Three groups are active in Japan’s mobile communications sector - showing that growth of marketshare for Softbank in
Japan is painstaking low slow, which motivated Softbank’s acquisition of Sprint in USA, and its aim to acquireT-Mobile-USA:

•DoCoMo (market share: 40.8% of subscriptions, reduced from 40.8% in February 2013)

•KDDI (including UQ: market share: 28.9%, grown from 28.7% in February 2013)

•Softbank (including eMobile,Willcom,Wireless City Planning: 30.3% grown from 29.3 in Feb 2013). Figure excludes
SPRINT subscribers in the USA.
DoCoMo 42.0
KDDI UQ 28.7
UQ
SoftBank eM Willc WSP 29.3
eMobile
Willc.WSP
Mobile Operator group market shares April 30, 2013
DoCoMo 40.8
KDDI UQ 28.9
UQ
SoftBank eM Willc WSP 30.3
eMobile
Willc.WSP
Mobile Operator group market shares February 28, 2014

MONTH-TO-MONTH BATTLE FOR SUBSCRIBERS
81
•SoftBank is continuously gaining market share since 2007, after successful turnaround ofVodafone
KK.

•The brief loss of market share around March 2010 is due to the switch-off of the 2G PDC network,
since as a brief sharp negative spike in SoftBank’s otherwise steady market share growth.
Jan 2004Jan 2005Jan 2006Jan 2007Jan 2008Jan 2009Jan 2010 Jan 2011 Jan 2012Jan 2013Jan 2014Jan 2015Jan 2016
0.005
0.004
0.003
0.002
0.001
0
0.001
0.002
0.003
0.004
monthly
changeofmarketshare
Growth fall of subscriptions market shares of Japan's mobile operators
DoCoMo
KDDI
SoftBank
eMobile
Willcom
UQ
Softbank
acquires
Vodafone KK

MONTH-TO-MONTH BATTLE FOR SUBSCRIBERS
82
•Since 2010, Softbank has been continuously gaining market share, except for a brief loss of market
share around March 2010 due to the switch-off of the 2G/PDC network
Jan 2010 Jan 2011 Jan 2012 Jan 2013 Jan 2014 Jan 2015
0.004
0.003
0.002
0.001
0
0.001
0.002
0.003
monthly
changeofmarketshare
Growth fall of subscriptions market shares of Japan's mobile operators
DoCoMo
KDDI
SoftBank
eMobile
Willcom
UQ
iPhone 4S
SoftBank KDDI
Oct 14, 2011

THE PREPAID MARKET
83

JAPAN’S PREPAID MOBILE PHONE MARKET
84
While in Italy about 90% of mobile phones are prepaid phones, in Japan less than 1% are prepaid
mobile phones (currently there are about 1.127 million prepaid users in Japan).

Prepaid phone users are predominantly “credit challenged” people

DoCoMo has only 95,000 prepaid users, less than 0.2% of all subscribers, and DoCoMo has
announced that it will discontinue prepaid services

DuringVodafone times, Japan’s government coalition has announced that it is working on a law which
will forbid prepaid phones.This plan was then softened down, and more strict identity checks for
people registering prepaid mobile phones were introduced. It was made illegal to pass registered
phones to others.

Prepaid phones are said in Japan to be much used for crimes such as the “ore-ore” crime, where
someone phones pretending to be a relative in dire need with severe consequences, unless an
amount of money is paid into a certain bank account (usually an account where the account holder
cannot be identiﬁed easily)

85
Japan’s prepay market is very small, less than 1% of the total mobile phone market, and shrinking.

Currently SoftBank has the largest part of the prepay market, but places no importance on increasing the prepay market

A large part of SoftBank’s prepay users had 2G phones.Therefore there is a sharp decrease of prepay users in April 2010, when
Softbank switched off the 2G network. Prepay user numbers have slowly recovered since April 2010.The slow recovery shows that
those prepay users who’s 2G phones became useless from April 2010, did not miss these phones very much, otherwise there would be
a much faster recovery of prepay phones 
Jan 2007 Jan 2008 Jan 2009 Jan 2010 Jan 2011 Jan 2012 Jan 2013 Jan 2014
0
500000
1000000
1500000
2000000
2500000
3000000
prepayphones
Prepay phones in Japan
eMobileSoftBank
KDDI TuKa
KDDI AU
DoCoMo

86
Softbank has the largest share of the very small and shrinking prepay market in Japan.This is a legacy ofVodafone KK,
which had placed great priority on growing the prepaid market in Japan (which very limited success as shown above). 
The negative spike around March 2010 for SoftBank’s prepaid customers was caused by the switch-off of the 2G/PDC
network, which rendered all 2G prepaid phones unusable, and they needed to be exchanged against 3G prepaid phone
handsets. Over the course of about one year, SoftBank regained the previous position of prepaid users.
2007 2008 2009 2010 2011 2012 2013 2014 2015
0
500000
1000000
1500000
2000000
subscriptions Prepaid mobile phones in Japan
DoCoMo
AU
TuKa
SoftBank
eMobile

NUMBER PORTABILITY BATTLE
87

POSITIONINGTHE NEW
SOFTBANK BRAND FOR
MOBILE COMMUNICATIONS
91

POSITIONINGTHE NEW BRAND
92
•SoftBank decided to use the “SoftBank” brand for the new mobile services, which are based on the acquisition ofVodafone KK.

•SoftBank started to introduce the new SoftBank brand on June 14, 2006, about 3 1/2 months before the ofﬁcial name change of the
company on October 1, 2006.

•On June 14, 2006, SoftBank started to introduce and position the new brand with a “+Partner = Softbank” campaign:

•+AQUOS = SoftBank

•+Yahoo = SoftBank

•+iPod = SoftBank

•iPhone

•Etc

•This campaign started with the +AQUOS=SoftBank poster shown above (AQUOS is SHARP’s liquid crystal display brand, and the
handset shown is SoftBank’s

POSITIONINGTHE NEW BRAND
93
•SoftBank decided to introduce the new brand by positioning SoftBank as the result of alliances with established (in Japan!) and well
known (in Japan!) brands:

•+ AQUOS = SoftBank (AQUOS is SHARP’s brand for liquid crystal displays)

•+YAHOO! = SoftBank

•+ Apple iPod = SoftBank

!
•(note thatVodafone on the other hand, whenVodafone introduced it’s previously in Japan totally unknown brand, when rebranding the
acquired J-Phone,Vodafone decided to introduceVodafone by association to international roaming. For Japanese users,Vodafone for a
long time was associate to international telephone use and international roaming, which - while important in Europe for operator
income - is only a tiny niche of the market in Japan)

SOFTBANK AND
YAHOO!-JAPAN
94

SOFTBANK,YAHOO BB
INTHE DSL MARKET
99

DSL WAS PROPELLED BYTHREE
FACTORS
100
1.Deregulation (June 2001): unbundling and collocation

•howeverTokyo Metallic entered the market in 1999 and went
bankrupt.Was “too early”.

•Was acquired by Softbank, and represents the entry by
Softbank into telecommunications

2.Competition between ADSL operators (especially Softbank
attacking NTT)

3.Technology development enabling 12-24Mbps

DSL MARKET
102
Mar 2006 Mar 2007 Mar 2008 Mar 2009 Mar 2010 Mar 2011 Mar 2012
0
10
20
30
40
50
60
70
80
90
100
DSLmarketshares
DSL market shares in Japan
SoftBank 38.8
eAccess 23.6
NTT East 16.9
NTT West 17.7
Other 3
Source: http://www.eurotechnology.com/store/jcomm/

JAPAN’STELEGRAM
MARKET
103

JAPAN’STELEGRAM MARKET
104
•Japan’s telegram market has been decreasing but still has a size of approximatelyYEN 52 Billion (=
approx. US$ 500 Million)

•Telegrams in Japan are sent mainly by businesses for congratulations, condolences, to debtors or for
other urgent communications where correspondents cannot be reached by phone, and for personal
congratulations at weddings etc.

•Until April 2003, Japan’s telegram market was a 100% monopoly of NTT (= NipponTelegraph
Telephone), and still today NTT has about 90% of the telegraph market

•Currently there are about 12 companies offering competing telegraph services, among them KDDI,
and Softbank (from 2009/2010).

•Telegrams are often sent through the special 115 number, which is currently operated by NTT.The
Ministry is considering to open 115 service to competitors of NTT, such as Softbank.

SOFTBANK ENERGY
105
for an detailed report and analysis of Japan’s renewable energy sector see:

http://www.eurotechnology.com/store/j_renewable/

SOFTBANK ENERGY (SB ENERGY)
106
Softbank Energy (SB Energy) was founded by Masayoshi Son on October 6, 2011 with an initial
(nominal) paid in capital of YEN 2 million.At the moment SB-Energy operates two production plants
with a total capacity of 6.6 MW plus two test facilities in Hokkaido. SB-Energy announced, that 11
solar or wind power plants are in planning, with a planned total capacity of 230 MegaWatt (peak),

!
Softbank Energy is remarkable, because Masayoshi Son has built Softbank into a very strong
competitor of the incumbent NTT both in fixed line broad band communications and also in mobile,
and because of Softbank’s strong financial power.

!
We can expect that Masayoshi Son will aggressively build SB Energy, to compete and possible
contribute to the liberalization of the regional electrical monopolies as he has in telecommunications.

!
In fact, there are many parallels between the telecommunications and electricity industries, and
Softbank can transfer know-how between both industries:

•both need heavy network investments

•underwater electricity cables and underwater communications cables have much in common

•both industries are protected by Government licenses, requiring know-how and lobbying power and
skills to obtain such licenses and permissions

•both industries have long-term reliable (monthly) cash-flow from customers

JAPAN’S RENEWABLE ENERGY SECTOR
111
for an detailed report and analysis of Japan’s renewable energy sector see:

http://www.eurotechnology.com/store/j_renewable/

SUMMARY
112

SUMMARY- SOFTBANK
113
• SoftBank aims to be the No. 1 largest company globally, has a 30 year plan and a 300 year plan.

• SoftBank is led by Masayoshi Son, and he recently founded the SoftBank Academy to educate
potential successors.

• SoftBank is primarily an internet and telecommunications investment company, following a
“Time-Machine” principle: SoftBank invested in US internet companies (especiallyYAHOO) in
the 1990s, subsequently in Japanese internet companies in the 2000s, and currently in Chinese
internet companies - in particular Alibaba, thus aiming to profit from the time lag in internet
development between US, Japan and China.

• SoftBank entered the telecommunications field as an ADSL broadband operator following the
acquisition of bankruptTokyo Metallic, entered the mobile communications field by acquiring
Vodafone KK, and more recently eMobile/eAccess and Willcom (to be sold toYahoo KK within
the SoftBank group), founding Wireless City Planning and acquiring Sprint.

• With recent acquisitions, SoftBank has overtaken competitors NTT-Docomo and KDDI in
terms of revenues, operating income, net income and market capitalization.

EUROTECHNOLOGY JAPAN KK
114

FOUNDED: FEBRUARY 1997 INTOKYO
115
Services and products - focus areas are high-technology, telecommunications, software, middle-ware,
environmental technology and medical equipment:

!
- Market entry to Japan for European and US high-tech companies, turn-round, reshaping, planning
and building of distribution networks

- European business development and strategy for Japanese companies

- M&A (European and US companies acquiring Japanese companies, Japanese companies acquiring or
investing in Europe)

- Turn-round preparations and management of foreign business in Japan

- Market research and strategy

- Due diligence of high-tech companies, environmental due-diligence

- Advisory services for investment fund managers and investors in technology ﬁelds

!
- we publish a series of market reports for about 10 years, which are purchased world-wide,
distributed direct and via distribution partners: http://www.eurotechnology.com/store/

116
- Leading high-technology business development boutique inTokyo, working globally

- Founded in 1996/1997 - 14 years experience, relationships, cooperations and success record.

- CEO works with Japan’s high-tech / telecom sector since 1984 - 27 years experience, resources, cooperations.

- Wide network of cooperations in Governments, Embassies, trading companies, distributors, ﬁnance,VCs, traditional
corporations, venture start-ups, industry associations

- Experience: market-entry, restructuring, M&A, acquisitions, due-diligence

!
Customers include:

- More than 100 investment fund managers

- Industrial customers:

- NTT-Communications, SIEMENS, DeutscheTelekom, Cubic, Unaxis (now: Oerlikon), CITI Group, CLSA Asian
Markets, Genscape, Google, IKEA, Isabellenhuette, Landis+Gyr, National Instruments, Swisscom,TechnoCom,

- Government

- NewYork Police Department, European Union,TEKES (Technology Research funding organization of the
Government of Finland)

!
Deep Japanese technology market knowledge - we publish a series of market reports for about 10 years, which are
purchased world-wide.You can purchase our reports on Bloomberg: https://www.bmart.com/search?&nuts%5B
%5D=WIRE%3AEUT, and via eSellerate: http://store.eSellerate.net/s.aspx?s=STR0576176470 and from http://
www.eurotechnology.com/store/

GERHARD FASOL
PROFILE: HTTP://WWW.FASOL.COM/PROFILE/
117
- Worked successfully with Japan’s high-tech sector since 1984 - 27 years. Came first to Japan in
1984 to help build NTT’s first international R&D cooperation on semiconductor lasers

- Entrepreneur inTokyo since 1996, Eurotechnology Japan KK worked with many large corporate
groups (e.g. SIEMENS, NTT, DeutscheTelekom,Asahi Glass...), more than 100 investment fund
managers

- Assoc. Professor of Electrical Engineering atTokyo University. Record of Fasol-Laboratory atTokyo
University: http://www.fasol.com/tokyo_university/

- Elite “Sakigake” (Pioneer) R&D project on Spin-Electronics of Japanese Government Science and
Technology Agency.This work was evaluated by US National Science Foundation and US
Department ofTrade: http://www.wtec.org/loyola/erato/ch7_5.htm

- Co-initiator of spin-electronics device research in Japan, one of the first to start work on spin-
electronics in Japan in 1991

- Tenured Faculty member at Cavendish Laboratory/University of Cambridge.

- Assoc. Professor of Electrical Engineering atTokyo University

- PhD in Solid-State Physics (Cambridge University,Trinity College, UK)

- Diplom-Physiker, Ruhr-University Bochum (Diplom-Thesis on Superconductivity)

- Publication list (Books, patents and publications, several publications are specifially concerning
electron-spin and spin-electronics): http://www.fasol.com/profile/publications.shtml

- Languages: English, German (native), French, Japanese, and some Swedish

GERHARD FASOL WITHTETSUZO MATSUMOTO, EXECVP OF
SOFTBANK MOBILE CORPORATION
118

“POST GALAPAGOS STUDY GROUP”
25 JAPANESE LEADERS + 1 FOREIGNER (GERHARD FASOL) WORKING FOR
ONEYEAR ON CONCEPTSTO OVERCOME JAPAN’S “GALAPAGOS EFFECT”
119
see: http://www.eurotechnology.com/2013/10/07/galapagos/

“POST GALAPAGOS STUDY GROUP”
25 JAPANESE LEADERS + 1 FOREIGNER (GERHARD FASOL) WORKING FOR
ONEYEAR ON CONCEPTSTO OVERCOME JAPAN’S “GALAPAGOS EFFECT”
120
see: http://www.eurotechnology.com/2013/10/07/galapagos/

CONTACT AND MORE INFORMATION
121
Contact

•Gerhard Fasol PhD

•Eurotechnology Japan KK,Tokyo, Japan

•http://www.eurotechnology.com/

•Mobile +81-90-8594-6291

•fasol@eurotechnology.com

•gfasol@gmail.com

!
More information:

•reports:http://www.eurotechnology.com/store/

•twitter: http://twitter.com/gfasol/

•website: http://www.eurotechnology.com/

•personal site: http://fasol.com

SoftBank

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (20)

Similar to SoftBank

Similar to SoftBank (20)

More from Gerhard Fasol

More from Gerhard Fasol (19)

Recently uploaded

Recently uploaded (20)

SoftBank