Japan's Media

1. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 20151 JAPAN’S MEDIA Version 14 of August 26, 2015 by Gerhard Fasol PhD, Eurotechnology Japan KK http://www.eurotechnology.com/ fasol@eurotechnology.com Preview version with a few selected pages of the full report Download latest version of full report: http://www.eurotechnology.com/store/jmedia/

2. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 JAPAN’S MEDIA -VERSION OVERVIEW 2 Version Date Revision and comments 1 2 3 October 24, 2005 4 February 2, 2009 5 6 February 8, 2009 7 8 May 23, 2009 9 10 November 11, 2009 Subscribe to this report, and we will regularly send you the latest versions. subscription, monthly payment, you can end the subscription any time (no refunds): http://store.esellerate.net/s.asp?s=STR0576176470&Cmd=BUY&SKURefnum=SKU28816479500 subscription, annual payment, you can end the subscription any time (no refunds): http://store.esellerate.net/s.asp?s=STR0576176470&Cmd=BUY&SKURefnum=SKU71170006225

3. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 JAPAN’S MEDIA -VERSION OVERVIEW 3 Version Date Revision and comments 11 March 25, 2014 revision, data added up to 2014 12 July 21, 2015 updates, CyberAgent, LINE added 13 July 26, 2015 14 August 26, 2015 M&A Dentsu, Nikkei-FT acquisition 15 16 17 18 19 20 Subscribe to this report, and we will regularly send you the latest versions. subscription, monthly payment, you can end the subscription any time (no refunds): http://store.esellerate.net/s.asp?s=STR0576176470&Cmd=BUY&SKURefnum=SKU28816479500 subscription, annual payment, you can end the subscription any time (no refunds): http://store.esellerate.net/s.asp?s=STR0576176470&Cmd=BUY&SKURefnum=SKU71170006225

4. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 LICENSE 4 Thank you for purchasing licenses to our reports, and for your cooperation with our licensing conditions. Only through your purchases can we continue to produce high-quality market reports from Japan INTHE CASE OF SINGLE LICENSE: If you have purchased a single copy license of this report, you are not permitted to copy this report except for a single back-up copy INTHE CASE OF CORPORATE LICENSE: in the case that your company has purchased a corporate license, you may distribute this report inside your company including protected corporate information servers locked to the outside, but you cannot distribute this report outside your company ANNUAL SUBSCRIPTION: we offer annual subscriptions for a particular report, and also for all our reports in one single transaction at a great discount - please contact us for details. Corporations subscribing will receive all updates at the time of publication, so that you can be sure to have the latest up-to-date information This research report comes without any warranty of any kind.The authors and Eurotechnology Japan K. K. do not warrant that the information in this report is without error, nor that the information serves any particular purpose. For legal advice please consult properly licensed legal professionals, for investment advice please consult properly licensed ﬁnancial advisors.Trademarks mentioned are the property of their owners.  Eurotechnology is a trademark or registered trademark in Japan and other countries.

5. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 EXECUTIVE SUMMARY JAPAN’S MEDIA • Japan’s media industry has a prominent position globally, both as a market and as a creator with global impact. Understanding the structure of Japan’s media industry is important for many - including marketing and communications specialists, or people working in branding and media. • Japan’s media industry is extremely creative and make important global cultural contributions. Japan’s creative sectors include the animation and cartoon industry, movies, game software and hardware, music, mobile communications, mobile internet and several others. • Dentsu is Japan’s dominating agency with an overwhelming position in Japan. Starting with the acquisition of Aegis, Dentsu is now on a path to leverage its dominating position in Japan globally. • With a circulation of almost 72 million copies per day, Japan’s newspaper industry has much larger circulation than that of the USA and is at the core of Japan’s media industry • TV is dominated by five large private media groups grown out of and linked to the main newspaper groups: NihonTelevi, FujiTelevi,TBS,Televi Asahi andTeleviTokyo, as well as the public NHK which is financed via subscriptions. • Internet and mobile internet are increasing steadily in importance and influence. Mobile music takes over as a music distribution channel from traditional CD and DVD sales. Mobile games take over fromTV games.Traditional sectors, for example Karaoke, tend to decrease in importance. • Several dramatic take-over battles for management control and ownership of Japan’s largest media groups, manifest changes in Japan’s media industry caused by the growth of the internet, globalization, transition to digital from analogTV and many other factors of change. 5

6. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 AGENDA - JAPAN’S MEDIA 6 -Executive Summary -Japan’s media - overview and trends -Disruption: LINE -Advertising agencies and creative: Dentsu, Hakuhodo, Recruit and Cyberagent -News agencies: Kyodo… -Newspapers -Magazines -TV and Radio, CATV, Satellite -Mobile terrestrial digitalTV for mobile phones “OneSeg” -Packet radio -Telecommunications landscape -Animation, manga and character goods -Movie industry and video sales and rentals -Music, mobile music, Karaoke -eBooks, and eManga for mobile phones -Games -Summary

8. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 TRENDS 10 -TV: -analogTV terminated in 2011, digital terrestrialTV (DTV) -mobile digitalTV (one-seg) remains a niche -linking mobile phones andTV, mobile phones/smartphones as additional screens -liberalization of regulatory environment put on hold -holding companies to avoid takeovers a la Livedoor/Fuji and Rakuten/TBS -Smart phones, tablets, mobile phones: -The transition to 3G is complete, LTE is widely deployed -economics have moved from traditional Japanese feature phones/galake to smart phones -mobile games/smartphone games replace video games -Broadband -25 million Fiber to the home( FTTH) subscriptions, however the FTTH rollout is slower than initially projected by NTT and the Government -Unbundling leads to much lower prices and higher competition -see: http://www.eurotechnology.com/store/jcomm/ -Internet and mobile internet disruption -after an initial delay, Japan has catapulted itself to the forefront of the global internet revolution. CyberAgent is Japan’s king of blogs, and leveraged blogs into a media group, while LINE build an empire from sticker communications. Unlike Europe, Japan has managed to create its own internet groups, e.g. Rakuten, which is working towards a global position via acquisitions -Games: -Games are moving from consoles to smart phones -Nintendo and traditional game companies are down, Colopl, GungHo, Gree, and DeNA are up, see: http:// www.eurotechnology.com/store/jgames/

12. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 LINE COMMUNICATE WITH STICKERS 16 • LINE Creators market • started April 17, 2014 • 270,000 sticker creators (7 November 2014) • receive 50% of all revenues • 30,000 sets of stickers for sale • 8 April, 2014 - 7 November 2014 (6 months): • 35.95 million stickers purchased • total sales: ¥ 3.59 billion (US$ 30 million)

13. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 DISNEYTSUMU-TSUMU NIKKEI HIT PRODUCTS OF 2014: NO. 7 19 •cuddly toys + smart phone screen cleaner function •start: October 2013 •2 million sold by Aug. 2014 •top ranking smartphone game •cooperation with LINE •start: January 2014

17. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 201528 Dentsu Founded December 27, 1906 as JapanTelegram Communications Company. 1936 sold news, focus on advertising. 1955 name change to Dentsu. Founder Hoshiro Mitsunaga Headquarters Tokyo, Shiodome Stock Exchange TSE 4324 (IPO Nov 30, 2001) Consolidated sales YEN 1943.1 Billion (US$ 19.4 Billion) FY 2012 (ended March 31, 2013) Number of employees 21,649 (March 31, 2013) Major share holders Kyodo Press 7.37%, Jiji Press 6.74%, Mizuho Corporate Bank 1.8% Major business areas Advertising, Marketing, content services

18. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 DENTSU - MARGINS SWITCH FROM JGAAPTO IFRS 37 According to IFRS accounting standards, Dentsu’s margins are: operating margin on the order of 20% and net margin on the the order of 10% (reﬂecting the approx 50% Japanese corporate tax rate) ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ■ ■ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ▲ ▲ 2000 2005 2010 2015 2020 -10 0 10 20 30 annualoperatingmargin(%) Annual margins Dentsu (%) operating margin (JGAAP) net margin (JGAAP) operating margin (IFRS) net margin (IFRS) (c)2015EurotechnologyJapanKK www.eurotechnology.com

20. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 HAKUHODO GROUP MARGINS 43 Hakuhodo Group’s margins are in the same low range as Dentsu’s - in the case of Japanese accounting standards ● ● ● ● ● ● ● ● ● ● ● ● ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ 2000 2005 2010 2015 2020 -1 0 1 2 3 4 5 annualoperatingmargin(%) Annual margins Hakuhodo (%) operating margin net margin (c)2015EurotechnologyJapanKK www.eurotechnology.com

22. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 ASATSU DK GROUP MARGINS 48 ADK’s margins are in the 1% range, except in times of crisis, e.g. September 11 and Lehman crisis. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ 2000 2005 2010 2015 2020 -3 -2 -1 0 1 2 3 annualoperatingmargin(%) Annual margins Asatsu DK (%) operating margin net margin (c)2015EurotechnologyJapanKK www.eurotechnology.com

24. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 ADVERTISING INDUSTRY OVERVIEW 53 “Hot pepper” is usually distributed by part time workers around the day the salaries are paid (around last Friday of the month). Distribution boxes shown above are also use.

25. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 HOT PEPPER - COUPON MAGAZINE 54 • Left:This issues of “Hot Pepper” uses the music group “SMAP” for advertising/co-branding. Coupons are issued as QR-Codes (more about QR-codes: http://www.eurotechnology.com/ store/qr/ • Right: corresponding QR code for coupons at the entrance of restaurant taking part in the promotion

26. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 RECRUIT GROUP MARGINS 58 Recruit group’s margins have been decreasing, pointing to increased competition and commoditization in the internet world compared to Recruit’s traditional paper journals and free papers ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ 2000 2005 2010 2015 2020 0 10 20 30 40 annualoperatingmargin(%) Annual margins Recruit (%) operating margin net margin (c)2015EurotechnologyJapanKK www.eurotechnology.com

28. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 CYBERAGENT’S GAME BUSINESS 62 •In FY2014 CyberAgent’s game business achieved: •RevenuesYEN 50.6 billion (US$ 400 million) of which 91.6% were smartphone games •revenues from native games wasYEN 21.4 billion (US$ 172 million) •top ranked smartphone games are: •Sengoku Enbu – KIZNA – (by Sumzap Inc), currently ranked No. 8 of all apps in the Japanese iPhone AppStore •Granblue Fantasy (by Cygames Inc)currently ranked No. 11 of all apps in the Japanese iPhone AppStore

30. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 COMPARING DENTSU, HAKUHODO, RECRUIT AND CYBERAGENT 66 -Rather than comparing Dentsu with smaller Japanese advertising companies such as Hakuhodo, we believe that Dentsu’s main competitors are: -Google -Facebook -Publicis-Omnicom -WPP -Recruit (in Japan) In the present section we compare Dentsu and Hakuhodo with CyberAgent and Recruit ﬁnancial data.

32. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 JAPAN’S NEWS AGENCIES (NOT INCLUDING INTERNATIONAL AGENCIES) 71 -Kyodo News -Flash 24 -JIJI Press -Tokyo NewsTsushinsha -NPTsushinsha -SunTelephoto -Nihon dempa news (NDN) -Radio Press (RP) -PANA (Pan-Asia Newspaper alliance) -Shin a tsushinsha -KPI (Korea Press International)

34. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 201573 KYODO NEWS HEADQUARTERS BUILDING INTOKYO SHIODOME, VERY NEAR DENTSU HEADQUARTERS AND NIHONTELEVI

37. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 JAPAN’S NEWSPAPER CIRCULATION 81 -Japan is No. 3 after China and India in terms of circulation -Japan’s newspaper circulation is much higher than in US, Germany or UK – about three times higher than German newspaper circulation Country Circulation Copies/1000 people Number of newspapers China 93,500,000 71.6 India 78,800,000 73.0 Japan 71,694,000 664.0 106 US 55,578,000 274.1 1468 Germany 23,838,000 371.1 381 UK 17,899,000 383.4 109

38. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 NEWSPAPER DISTRIBUTION 86 • 93.4% of newspapers are distributed to homes through a dense network of about 20,000 distribution points employing about 430,000 people • each newspaper group has their own network of distribution bases (above left: Nikkei, above center:Tokyo Shinbun, right; Fuji-Sankei)

40. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 201591 Yomiuri Shinbun Holdings Founded 1874 in today’s form on July 1, 2002 Founder Headquarters Tokyo Stock Exchange privately held KK Consolidated sales YEN 713.5 Billion (=US$ 7.1 Billion), FY 2012 (ended March 31, 2013) Number of employees Major share holders Yomiuri investors association 29,76%, Foundations, Private individuals Major business areas Newspaper, media. Linked to Nihon-Televi (0-Tele)

41. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 YOMIURI 92 -Guiness Book of World Records records thatYomiuri Shinbun holds the record for “Highest daily newspaper circulation”: -“The newspaper with the highest daily circulation is theYomiuri Shinbun, founded in 1874, and published inTokyo, which had a combined morning and evening circulation of 14,322,781 throughout January 2002”. -Note, that this is about 7 times higher than the circulation of the Wallstreet-Journal (1,966,281 copies/day worldwide circulation for April- Sept 2001) -and about 30 times higher than the worldwide daily circulation of the FinancialTimes (July - Dec 2001) -PoliticallyYomiuri Shinbun is regarded conservative center

45. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 NIKKEI ACQUIRES FINANCIALTIMES 103 Image shows the front page of Nihon Keizai Shinbun announcing the acquisition of FinancialTimes

46. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 NIKKEIVS WALL STREET JOURNALVS NEWYORKTIMESVS FINANCIALTIMES 104 -Figures compares subscription/issue numbers of Nihon Keizai Shinbun (Nikkei) vs Wall Street Journal, NewYorkTimes and FinancialTimes, showing that Nihon Keizai Shinbun is by far the largest of these. Nikkei WSJ NYT FT 0 1 2 3 4 5 million newspapers issued and digital subscriptions morning papers evening papers digital subscriptions paper copies digital subscriptions (c)2015EurotechnologyJapanKK www.eurotechnology.com

50. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 OPERATING INCOME AND NET INCOME 128 -Operating income and net income of Japan’s top 5TV media groups was hit by the Lehman shock aftermath, but could recover well since FY2011. -Japan’sTV media groups are generally healthy in terms of proﬁtability despite the growth of the internet 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 0 50 100 150 200 operatingincome(YENbillion) Japan's major 5 TV media groups (operating income) US$ 0.5 billion US$ 1.0 billion US$ 1.5 billion US$ 2.0 billion Fuji TV Nihon TV TBS Asahi Tokyo TV (c)2015EurotechnologyJapanKK www.eurotechnology.com 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 0 20 40 60 80 100 120 netincome(YENbillion) Japan's major 5 TV media groups (net income) US$ 0.5 billion US$ 1.0 billion Fuji TV Nihon TV TBS Asahi Tokyo TV (c)2014EurotechnologyJapanKK www.eurotechnology.com

52. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 NHK- JAPAN’S NATIONAL BROADCASTING AGENCY 133 -NHK headquarters are located inTokyo’sYoyogi area near Shibuya. -NHK performs substantial R&D operations in addition to the broadcasting operations, e.g. on high-deﬁnitionTV

55. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 FUJITV 139 -Fuji-TV is at the core of the Fuji-Sankei Media Group. Other member companies of the group are: -FujiTV -Sankei Shinbun (Sangiyo Keisai Shinbun) -Nihon Hosou (Japan Radio) -PONY-Canion -Fuso Publishing -Pro-BaseballTeam:Yakult Swallows -FUJITV was founded in 1957.

57. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 FUJI MEDIA HOLDINGS GROUP MARGINS 146 Fuji Media Holdings’ margins have been relatively steady. Operating margins have fallen from about 10% to around 5% over the last 15 years, while net margins have been steady around 5%. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ 2000 2005 2010 2015 2020 0 5 10 15 20 annualoperating/netmargin(%) Annual margins Fuji Media Holdings Inc(%) operating margin net margin (c)2015EurotechnologyJapanKK www.eurotechnology.com

61. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 NIHONTELEVISION HOLDINGS GROUP MARGINS 154 Margins dipped in the aftermath of the Lehman shock and have recovered since to the 10% range (operating margin) and 5% (net margin) ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ 2000 2005 2010 2015 2020 0 5 10 15 20 25 30 annualoperatingmargin(%) Annual margins Nippon Television Holdings (%) operating margin net margin (c)2015EurotechnologyJapanKK www.eurotechnology.com

64. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 TBSTOKYO BROADCASTING SYSTEM HOLDINGS GROUP MARGINS 163 Margins are in the 5%-10% range but decreasing steadily ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ 2000 2005 2010 2015 2020 -10 -5 0 5 10 15 20 annualoperatingmargin(%) margins TBS Tokyo Broadcasting System Holdings (%) operating margin net margin (c)2015EurotechnologyJapanKK www.eurotechnology.com

69. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015172 TVTokyo TVTokyo Corporation (TVTokyo Holdings Corporation) Founded July 1, 1968 Founder Headquarters Tokyo Stock Exchange TVTokyo CorporationTSE 9411 (August 5, 2004 - Sept 28, 2010) TVTokyo Holdings CorporationTSE 9413 (IPO Oct 1, 2010) Consolidated sales YEN 111.5 billion (US$ 1.1 billion) (FY ending March 31, 2012) Number of employees 1419 (March 31, 2012) Major share holders Nihon Keizai Shinbun 33.34%, Itoyama Eitarou 14.39%, Nihon Seimei Life Insurance 5.02% Major business areas TV,TeleviTokyo Productions,TeleviTokyo Music 100%

71. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 MSO - MULTIPLE SYSTEMS OPERATORS 179 -JupiterTelecom (J:Com) -Japan Cable Net -Media-T Communications

74. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 MOBILETV 183 -At least four types of mobileTV are, or were experimentally in operation in Japan: -Terrestrial digital mobileTV (“1-seg”) started on April 1, 2006 -Conventional analog terrestrialTV (will be terminated by July 24, 2011, however this date could be postponed) -StreamingTV broadcasts via the mobile internet data interface (I-Mode, Ezweb, etc) -Satellite broadcasts to mobile phones by “Mobaho” (terminated with end March 2009) -MobileTV can be watched with a variety of terminals, including mobile phones, laptops, Nintendo DS and SONY-PSP portable game terminals, etc Internet server terrestrial digital TV (started April 1, 2006) analog TV (ends July 24, 2011) (c)EurotechnologyJapanKK www.eurotechnology.com Nintendo DS PC mobile phone SONY PSP PSP satellite Mobaho streaming TV via IP “1-seg” digital mobile TV analog TV

75. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 MOBILETVTO MOBILE PHONES 184 -Four different methods of sendingTV signals to mobile phones are in use today in Japan, or have been tested experimentally: -Terrestrial digitalTV broadcasting “1- seg” (started ofﬁcially on April 1, 2006) -Traditional terrestrial analogTV (will end on July 24, 2011) -Internet streaming via the mobile internet data connection on 3G (FOMA/i-mode, Ezweb) -Satellite broadcasting (“Mobaho”, terminates end March 2009) -In addition, wCDMA (FOMA) also provides a circuit-switched 64kbps digital dial-up channel similar to video-telephony. However, high video-telephony communication charges per-minute apply (about 20-30 US-cent/minute) Internet server terrestrial digital TV (started April 1, 2006) analog TV (ends July 24, 2011) (c)EurotechnologyJapanKK www.eurotechnology.com mobile phone satellite streaming TV via IP “1-seg” digital mobile TV + data broadcast analog TV “Mobaho”

76. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 ONE-SEG HANDSETS IN JAPAN 185 -This ﬁgures shows the cumulative number of mobile phones sold in Japan with mobile digital terrestrialTV (“one-seg”). -With the paradigm-shift to iPhones and Android-smartphones, one-set mobileTV has seen its peak, and might be headed for extinction total of mobile TV phones shipped in Japan total number of mobile TV phones shipped in Japan sales started October 2005 c2008EurotechnologyJapanKK www.eurotechnology.com Jan 2005 Jan 2006 Jan 2007 Jan 2008 Jan 2009 0 10000000 20000000 30000000 40000000 50000000 60000000 totalmobileTVphonesshipped

80. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 HELLO KITTY MOBILE PHONES 196 -Licensed popular characters add special value to merchandise. -Softbank produced a series of mobile phones with a variety characters: Snoopy phones, Hello Kitty phones, Disney character phones and many more

83. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 KARAOKE BOXES 203 -“Karaoke Boxes” are small rooms for 3-12 people equipped with a video equipment for Karaoke songs which are delivered online via network. -The Karaoke Box market has decreased from US$ 6 billion to US$ 4 billion from 1998-2003.

84. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 INTEGRATION OF KARAOKE WITH MOBILE PHONES 204 -The karaoke equipment shown above has interfaces with mobile phones for payment, exchange of photos, playlists, download of music and other types of interactions to personalize the experience, and to use the mobile phone as a personal entertainment center

87. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 SUMMARY: JAPAN’S MEDIA 207 -Japan is one of the world’s largest media markets -Japan’s newspapers have the largest circulation in the world. Japan’s five national newspapers have enormous power, and are the basis for the Japan’s US$ 25 billion newspaper industry, which however is losing revenues to internet and mobile media over the long term -Japan’s five national newspapers are at the core of Japan’s five commercialTV networks, the basis of Japan’s US$ 40 billionTV industry. -Karaoke, Manga and Anime have been created in Japan, and are increasingly exported.

88. (c) 2015 Eurotechnology Japan KK www.eurotechnology.com Japan’s media (Version 14) August 26, 2015 CONTACT AND MORE INFORMATION 208 -Contact -Gerhard Fasol PhD -Eurotechnology Japan KK,Tokyo, Japan -http://www.eurotechnology.com/ -Mobile +81-90-8594-6291 -fasol@eurotechnology.com -gfasol@gmail.com -More information: -reports:http://www.eurotechnology.com/store/ -twitter: http://twitter.com/gfasol/ -website: http://www.eurotechnology.com/

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