1. The document discusses emotion design and its importance in user experience. It outlines how incorporating emotions can improve user satisfaction, perception of quality, and bonding with products. 2. Key aspects of emotion design include identifying pleasurability or "joy of use" and measuring emotional responses. Emotion design focuses on evoking positive emotions while usability focuses more on functionality. 3. Tools like PrEmo and LEMtool can help quantify the impact of emotions on websites and applications by measuring non-verbal responses. Designing for emotions can enhance credibility, ease of use, and performance perceptions.

1. Intro. to Emotion Design An Experience Dynamics training WEB SEMINAR With Frank Spillers, MS

7. Some examples:

8. 2. Identifying pleasurability- the “joy of use” metric

9. Physio Psycho Socio Ideo Grasp, grip, fit, texture etc. Cognitive needs, emotional appraisal Values, tastes, aspirations Social status, identity 4 pleasure areas

10. From Quality to Experience Service-oriented design

11. “ Flashbag” “ Clocky”

12. 3. What do we know about user emotion and product interaction?

13. How Emotion Design works For Websites, portals, Intranets. Software, Web applications. Embedded or mobile devices, hardware products. -Perception of credibility -Trust -Perception of security -Overall perceived ease of use Google “What is Emotion Design?” -Improved user satisfaction -Perceived software quality -Subjective judgment or product "appealingness" (hedonic quality) -Deep attachment or bonding with the product -Perception of improved performance (attractive things work better) -Perception of pleasure

14. Create a “mini-vacation”

16. 4. How does usability differ from emotion design?

19. 5. Quantifying the impact of emotion with products; on the web; with web applications.

21. LEM Tool (Layered Emotion Measurement) Used by permission from the Susa Group.

22. Used by permission from the Susa Group. PrEmo Tool

24. thank you ! Frank Spillers, MS [email_address] 1-800-978-9183 x100 www.experiencedynamics.com

25. About Experience Dynamics: Experience Dynamics is a professional usability design research firm. Through its User Centered Design services, Experience Dynamics assists organizations with removing the frustration and confusion that plagues most website and software development projects. Companies benefiting from Experience Dynamics actionable usability recommendations include AutoNation, IBM, Hewlett Packard, Intel, Verizon, Microsoft, Four Seasons, Washington Mutual, Bank One, Target, Land Rover, Providence Health System and KeyBank. About Experience Dynamics web seminars: Experience Dynamics offers a recurring set of usability web seminars on hot usability topics. The web seminars provide an overview and quick review of key issues and opportunities related to best practices in usability research. The seminars are presented by Frank Spillers, MS, a recognized expert in the field of usability engineering and user experience design. Experience Dynamics seminars are complimentary and are attended by companies including Intel, Citigroup, KeyBank, The Hartford, Fujitsu, Intuit, EMC Corp, Chase, US Bank, Apple, Amazon.com, Business Objects, Mentor Graphics, GM, Toyota and others.