The document discusses various multi-channel fundraising tools available for non-profits, including more traditional channels like direct mail, face-to-face, and phone fundraising as well as newer internet-enabled channels. It provides details on specific tools for online fundraising through websites, email, social media, and networking platforms. The document also examines how non-profits can utilize social media listening and engagement to support their fundraising strategies.

2. Internet Enabled Technologies……. Mission Fish Network for Good Acteva Democracy in Action Friends Asking Friends TeamRaiser GiftCatalogs Employee Portal DONOR FOCUSED ORGANIZATION/CAUSE FOCUSED ChipIn SixDegrees.org Change.org Donation Forms Campaign MicroSites Membership Forms Event Registration Twitter EXTERNAL PLATFORM or SERVICE INTERNAL PLATFORM or WEBSITE Sources: Blackbaud – The State of Online Fundraising; Idealware.org Facebook Causes Social Networking Space

3. Internet Enabled Technologies……. ORGANIZATION/CAUSE FOCUSED – Donation Widgets ChipIn.com Chipin is best known as a widget that supporters can place on their own Web sites or Facebook profiles, with a donate button and a thermometer measuring progress toward the campaign goal. 2.5 % per transaction transaction fees via PayPal SixDegrees.org, which is affiliated with Network for Good, lets individuals and organizations create donation widgets. These widgets, or badges, can be created online and inserted into a Web site or integrated into social networking sites like MySpace. Processing by Network for Good with a fee of 4.75% for each donation Change.org provides a social networking site geared toward nonprofit causes, which includes both online giving and distributed fundraising tools. Processing by Network for Good with a fee of 4.75% for each donation - premium package for an additional $20 Facebook Causes is specifically geared to let supporters who use Facebook (a popular social networking site) fundraise from their own Facebook contacts. More information is available at “A Few Good Tools for Online Distributed Fundraising by Stella Hernandez, April 2009” on IDEALWARE.ORG SixDegrees.org Change.org Facebook.com Costs are 4.75% per donation, processed through Network for Good. COSTS

5. There are many Tools…….

6. Who is the Social Network Audience?……. The chart from Forrester Research breaks down a “wave” slowly moving from the 22 to 26 demographic and beginning to push in the Generation X and Baby Boomer generations (27 to 50) EARLY ADOPTERS LATE ADOPTERS LAGGARDS

7. How is it being used?…….

8. Where is the Audience Found?…….

9. And what about Twitter?……. Internet users who already use social network sites such as MySpace, Facebook or LinkedIn are likely to also use Twitter: 35%, compared to 6% of internet users who do not use such social network sites.

12. Fundraising – The Tools and Tactics Listen Participate Community Building & Social Networking Generate Buzz Less Time More Time 5hr 10hr 15hr 20hr Share Content Decide which social technologies to use to support strategies © Beth Kanter

15. THANK YOU Simon Moloney Principal, Conifer Analytics A management consulting firm focusing on Revenue Growth Strategy for nonprofits email: simon.f.moloney@coniferanalytics.com Major Account Manager, NPower NPower is a network of locally based not for profit organizations that provide comprehensive, high-quality and affordable technology assistance email: simon.moloney@npowerny.org