Based on a survey of grime music fans in the UK: - 27% of respondents were under 14 years old, 59% were 14-24, 12% were 25-40, and 2% were over 41. - Stormzy was the favorite grime artist of 48% of respondents, followed by Skepta at 14% and Chip at 26%. - 32% of respondents attend live grime events every week, 30% every odd week, 20% once a month, and 14% every few months. - Elements commonly expected to be seen in grime music videos include a good performance from the artist, an urban location, the artist's crew or friends, symbols of gang culture,

1. 27%
59%
12%
2%
Sales
Under 14
14-24
25-40
41+
What is your age?

2. 48%
14%
26%
10%
2%
Sales
Stormzy
Skepta
Chip
Lethal B
Other
Who is currently your favorite grime artist?

3. 32%
30%
20%
14%
4%
Sales
Once every few months
Once a month
Every odd week
Every week
Never
How often do you attend live grime events?

4. • A good, convincing performance from the artist.
• An urban location.
• The artists crew members or friends.
• Symbols of gang culture.
• Casual clothing
• Swearing (Middle Finger)
What do you expect to see in a grime video?

5. Where do you hear about and view grime
videos?
24%
26%
16%
28%
6%
Sales
Twitter
YouTube
Facebook
Word of Mouth
Mainstream Media