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Top performance through backing leading entrepreneurs 
US-Poland Innovation Week 
19 November 2014 
1
DN is an early-stage and growth technology investor with top quartile performance 
• Established in 2000 with operations in London, Palo Alto and Berlin 
• 60+ years of combined investment experience 
• €239 million raised across 3 funds, investment in over 50 companies since 2000 
• 2012 vintage 
Fund 3 
€144m 
raised 
• 2008 vintage 
Fund 2 
€47.5m 
• 2001 vintage 
Fund 1 
€47.5m 
Portfolio Highlights 
CONFIDENTIAL 2 
Exit Highlights
DN is a leading investor in consumer and enterprise technology across Europe and the US 
Seed 
investment 
DN led with 
CONFIDENTIAL 3 
Acquired by Acquired by Acquired by 
Acquired by Acquired by 
Seed with 
David Sachs 
& Joe 
Lonsdale 
with 
Seed with 
Fabrice 
Grinda 
Seed 
investment 
with 
DN led with 
Acquired by Acquired by Acquired by Acquired by 
DN led with DN led with DN led with DN led with 
Invested with Invested with 
DN led Seed 
investment 
DN led with 
Core geographies DN led with 
Prospective geographies 
Exits 
DN led with DN led with 
DN led with Acquired by DN led with DN led with 
Acquired by 
Seed 
investment 
Seed 
Investment 
with 
DN led with 
DN led with 
DN led with 
DN led with
4 
How to Create a Vibrant Venture Capital Ecosystem 
Before starting… ALIGN OBJECTIVES 
Three VERY different types of Venture Capital 
 Scientific Discovery 
[example – Magnetic resonance imaging] 
 Capital Appreciation 
[use – bail out underfunded pension plans] 
 Cocktail Party Conversation 
[Snapchat, Twitter, Facebook]
5 
How to Create a Vibrant Venture Capital Ecosystem 
(1) Role of government 
Don’t: Provide direct funding to start-ups 
Do: Fund really, REALLY hard problems for Universities to solve 
Required Reading: 
Secret History of Silicon Valley by Steve Blank 
http://steveblank.com/secret-history/
6 
How to Create a Vibrant Venture Capital Ecosystem 
(2) Role of tax authorities 
Don’t: Provide tax breaks for general start up investing 
Do: Reduce capital gains for entrepreneurs, particularly if they do another start-up 
Defer capital gains tax for serial investors
7 
How to Create a Vibrant Venture Capital Ecosystem 
(3) Role of employment laws 
Don’t: Change the law to make it easier to be an entrepreneur 
Do: Change the law to make it easier to hire and fire fast
8 
How to Create a Vibrant Venture Capital Ecosystem 
(4) Role of universities 
Don’t: Encourage professors to leave to do start-ups 
Teach theory of entrepreneurship from non practitioners 
Do: Encourage Graduate Students to start companies 
Facilitate IP transfer 
Encourage professors to consult for start-ups 
Required Reading: 
Notes from Peter Thiel’s 2012 course at Stanford 
http://blakemasters.com/peter-thiels-cs183-startup
9 
How to Create a Vibrant Venture Capital Ecosystem 
(5) Role of lawyers 
Don’t: Focus on protecting down-side 
Do: Focus on finding ways to get things done fast
10 
How to Create a Vibrant Venture Capital Ecosystem 
(6) Role of first time founders 
Don’t: Take wild risks 
Consciously decide to be an entrepreneur 
Do: Start a business that other people think are risky but that you can make less risky 
Something to solve what keeps you up at night
11 
How to Create a Vibrant Venture Capital Ecosystem 
(7) Role of successful founders 
Don’t: Try to be an angel investor 
(at least not immediately) 
Do: Encourage your best lieutenants to set up new companies 
Give back to the community through teaching
12 
How to Create a Vibrant Venture Capital Ecosystem 
(8) Role of large enterprises 
Don’t: Change your business processes for “Intrepreneurship” or “20% time” 
Do: Encourage your most entrepreneurial employees to LEAVE (for now…) 
Acquire based on strategic importance not financial multiples
13 
How to Create a Vibrant Venture Capital Ecosystem 
(9) Role of acquirers 
Don’t: Acquire businesses to enter new geographies 
Do: Acquire businesses to enter new markets 
Encourage your corporate development team to work with (or eventually join) investment 
firms
14 
How to Create a Vibrant Venture Capital Ecosystem 
(10) Role of investors / venture capital firms 
Don’t: Hire people from buyout firms, accounting firms or public investors 
Do: Hire from industry: engineers turned product managers turned leaders
15 
How to Create a Vibrant Venture Capital Ecosystem 
Five general comments 
• Don’t be afraid to do a “copycat” business… but do improve on what is already there 
• Three part role of the Venture Capitalist, regardless of geography: 
• Build ties across geographies – most of the acquirers will NOT be domestic 
• Think like the next person up and down the food chain: 
Customer Entrepreneur VC 
• Have fun, always be learning, and like who you see in the mirror 
Limited 
Partner 
Capital Source 
Selection Anointment Governance
Contacts 
CONFIDENTIAL 
Authorised and Regulated by the Financial Conduct Authority 
DN Capital (US) Inc. 
2882 Sand Hill Road, Suite 210 
Menlo Park, CA 94025 
United States of America 
Tel: +1 650 561 9300 
info@dncapital.com 
www.dncapital.com 
Nenad Marovac 
Managing Partner 
Tel: +44 (0)20 7340 1602 nenad@dncapital.com 
Steve Schlenker 
Managing Partner 
Tel: +1 650 561 9300 steve@dncapital.com 
DN Capital (UK) LLP 
2 Queen Anne’s Gate Buildings 
Dartmouth Street 
London SW1H 9BP 
United Kingdom 
Tel: +44 20 7340 1600 
Fax: +44 20 7340 1601 
The information above is issued by DN Capital (UK) LLP which is authorised and regulated in the United Kingdom by the Financial Conduct Authority. It does not constitute an offer for limited partnership interests in DN 
Capital – Global Venture Capital III, LP (“GVC III”). For full particulars of GVC III, prospective investors should refer to the private placement memorandum related thereto (the “PPM”). The contents above are incomplete and 
abbreviated, more detailed information is set out in the PPM, which may be made available to qualified investors upon request.

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DN Capital - How to build a Silicon Valley-like ecosystem

  • 1. Top performance through backing leading entrepreneurs US-Poland Innovation Week 19 November 2014 1
  • 2. DN is an early-stage and growth technology investor with top quartile performance • Established in 2000 with operations in London, Palo Alto and Berlin • 60+ years of combined investment experience • €239 million raised across 3 funds, investment in over 50 companies since 2000 • 2012 vintage Fund 3 €144m raised • 2008 vintage Fund 2 €47.5m • 2001 vintage Fund 1 €47.5m Portfolio Highlights CONFIDENTIAL 2 Exit Highlights
  • 3. DN is a leading investor in consumer and enterprise technology across Europe and the US Seed investment DN led with CONFIDENTIAL 3 Acquired by Acquired by Acquired by Acquired by Acquired by Seed with David Sachs & Joe Lonsdale with Seed with Fabrice Grinda Seed investment with DN led with Acquired by Acquired by Acquired by Acquired by DN led with DN led with DN led with DN led with Invested with Invested with DN led Seed investment DN led with Core geographies DN led with Prospective geographies Exits DN led with DN led with DN led with Acquired by DN led with DN led with Acquired by Seed investment Seed Investment with DN led with DN led with DN led with DN led with
  • 4. 4 How to Create a Vibrant Venture Capital Ecosystem Before starting… ALIGN OBJECTIVES Three VERY different types of Venture Capital  Scientific Discovery [example – Magnetic resonance imaging]  Capital Appreciation [use – bail out underfunded pension plans]  Cocktail Party Conversation [Snapchat, Twitter, Facebook]
  • 5. 5 How to Create a Vibrant Venture Capital Ecosystem (1) Role of government Don’t: Provide direct funding to start-ups Do: Fund really, REALLY hard problems for Universities to solve Required Reading: Secret History of Silicon Valley by Steve Blank http://steveblank.com/secret-history/
  • 6. 6 How to Create a Vibrant Venture Capital Ecosystem (2) Role of tax authorities Don’t: Provide tax breaks for general start up investing Do: Reduce capital gains for entrepreneurs, particularly if they do another start-up Defer capital gains tax for serial investors
  • 7. 7 How to Create a Vibrant Venture Capital Ecosystem (3) Role of employment laws Don’t: Change the law to make it easier to be an entrepreneur Do: Change the law to make it easier to hire and fire fast
  • 8. 8 How to Create a Vibrant Venture Capital Ecosystem (4) Role of universities Don’t: Encourage professors to leave to do start-ups Teach theory of entrepreneurship from non practitioners Do: Encourage Graduate Students to start companies Facilitate IP transfer Encourage professors to consult for start-ups Required Reading: Notes from Peter Thiel’s 2012 course at Stanford http://blakemasters.com/peter-thiels-cs183-startup
  • 9. 9 How to Create a Vibrant Venture Capital Ecosystem (5) Role of lawyers Don’t: Focus on protecting down-side Do: Focus on finding ways to get things done fast
  • 10. 10 How to Create a Vibrant Venture Capital Ecosystem (6) Role of first time founders Don’t: Take wild risks Consciously decide to be an entrepreneur Do: Start a business that other people think are risky but that you can make less risky Something to solve what keeps you up at night
  • 11. 11 How to Create a Vibrant Venture Capital Ecosystem (7) Role of successful founders Don’t: Try to be an angel investor (at least not immediately) Do: Encourage your best lieutenants to set up new companies Give back to the community through teaching
  • 12. 12 How to Create a Vibrant Venture Capital Ecosystem (8) Role of large enterprises Don’t: Change your business processes for “Intrepreneurship” or “20% time” Do: Encourage your most entrepreneurial employees to LEAVE (for now…) Acquire based on strategic importance not financial multiples
  • 13. 13 How to Create a Vibrant Venture Capital Ecosystem (9) Role of acquirers Don’t: Acquire businesses to enter new geographies Do: Acquire businesses to enter new markets Encourage your corporate development team to work with (or eventually join) investment firms
  • 14. 14 How to Create a Vibrant Venture Capital Ecosystem (10) Role of investors / venture capital firms Don’t: Hire people from buyout firms, accounting firms or public investors Do: Hire from industry: engineers turned product managers turned leaders
  • 15. 15 How to Create a Vibrant Venture Capital Ecosystem Five general comments • Don’t be afraid to do a “copycat” business… but do improve on what is already there • Three part role of the Venture Capitalist, regardless of geography: • Build ties across geographies – most of the acquirers will NOT be domestic • Think like the next person up and down the food chain: Customer Entrepreneur VC • Have fun, always be learning, and like who you see in the mirror Limited Partner Capital Source Selection Anointment Governance
  • 16. Contacts CONFIDENTIAL Authorised and Regulated by the Financial Conduct Authority DN Capital (US) Inc. 2882 Sand Hill Road, Suite 210 Menlo Park, CA 94025 United States of America Tel: +1 650 561 9300 info@dncapital.com www.dncapital.com Nenad Marovac Managing Partner Tel: +44 (0)20 7340 1602 nenad@dncapital.com Steve Schlenker Managing Partner Tel: +1 650 561 9300 steve@dncapital.com DN Capital (UK) LLP 2 Queen Anne’s Gate Buildings Dartmouth Street London SW1H 9BP United Kingdom Tel: +44 20 7340 1600 Fax: +44 20 7340 1601 The information above is issued by DN Capital (UK) LLP which is authorised and regulated in the United Kingdom by the Financial Conduct Authority. It does not constitute an offer for limited partnership interests in DN Capital – Global Venture Capital III, LP (“GVC III”). For full particulars of GVC III, prospective investors should refer to the private placement memorandum related thereto (the “PPM”). The contents above are incomplete and abbreviated, more detailed information is set out in the PPM, which may be made available to qualified investors upon request.

Editor's Notes

  1. Solyndra failed because: Price of polysilicon fell sharply, so Solyndra’s pitch of low-cost solar panels wasn’t as strong with Chinese competitors entering market quickly Management made poor decisions on capital expenditures, other financing Energy department persuaded management to delay layoffs (until mid-term 2010 elections) despite significant challenges They couldn’t make their payments but DOE along with other family offices decided to invest an additional $75m (primarily loans for gov’t) but has hit bankruptcy
  2. Founders of Google left their pHD to pursue their indexing / search of academic papers to build Google Tech transfer enables universities to retain high quality faculty and draw revenue from licensing