Learn how to connect the dots across multiple platforms to measure and capture ROI for marketing lead generation, Wordpress, CMS and CRM.
Presented by Rob Marlbrough at the San Diego AMA's Art of Marketing in May 2012.
YIELD Marketing Control Center MCC is an intelligent web-based solution for consumer marketers to easily create, manage and track all of your mobile, online and social marketing campaigns on a single platform…giving you a 360 degree view of your customers thus deepening your one-to-one customer relationships
For Pardot client Pitney Bowes, measurement has always been a big challenge. How do you prove that Marketing is an investment instead of expenses? How do you know if your content marketing is working? How do you measure the effectiveness of your marketing campaign, not just by the number of leads generated, but by the size of the opportunity? How to efficiently build and measure your email marketing and digital marketing effort?
In this presentation, Sherry will share her story in using Pardot to build a measurement platform that connects the disparate marketing programs to centralize the measurement in one place, how to achieve end to end measurement by integrating Pardot with Sales CRM tool, and how to provide Sales with more insight from prospects data in Pardot."
Slides created for "Programmatic Ad Tech and Big Data" Nov 16 - 17, 2015 San Francisco.
See Google Slides for speaker notes and animated builds:
https://goo.gl/K7e9OR
What is programmatic marketing? vs advertising?
What trends are reshaping marketing practices?
What does a digital marketing stack look like?
What is the promise of programmatic technologies and methods?
The blueprint for world-class demand generationJon Barkworth
The blueprint for a world-class Demand Generation infrastructure. An awesome, sales ready lead creating combination of inbound marketing, content marketing and marketing technology
Digital Markeing in and Out's
Do you want more customized Professional Presentations?
Feel Free to Reach me :
https://in.linkedin.com/in/kirandeshmukh1
YIELD Marketing Control Center MCC is an intelligent web-based solution for consumer marketers to easily create, manage and track all of your mobile, online and social marketing campaigns on a single platform…giving you a 360 degree view of your customers thus deepening your one-to-one customer relationships
For Pardot client Pitney Bowes, measurement has always been a big challenge. How do you prove that Marketing is an investment instead of expenses? How do you know if your content marketing is working? How do you measure the effectiveness of your marketing campaign, not just by the number of leads generated, but by the size of the opportunity? How to efficiently build and measure your email marketing and digital marketing effort?
In this presentation, Sherry will share her story in using Pardot to build a measurement platform that connects the disparate marketing programs to centralize the measurement in one place, how to achieve end to end measurement by integrating Pardot with Sales CRM tool, and how to provide Sales with more insight from prospects data in Pardot."
Slides created for "Programmatic Ad Tech and Big Data" Nov 16 - 17, 2015 San Francisco.
See Google Slides for speaker notes and animated builds:
https://goo.gl/K7e9OR
What is programmatic marketing? vs advertising?
What trends are reshaping marketing practices?
What does a digital marketing stack look like?
What is the promise of programmatic technologies and methods?
The blueprint for world-class demand generationJon Barkworth
The blueprint for a world-class Demand Generation infrastructure. An awesome, sales ready lead creating combination of inbound marketing, content marketing and marketing technology
Digital Markeing in and Out's
Do you want more customized Professional Presentations?
Feel Free to Reach me :
https://in.linkedin.com/in/kirandeshmukh1
Using Marketo for Multiple Brands | June 2020 Marketo Virtual User GroupsMichael Tucker
Most Marketo admins only think about setting up domain name and their brand identity when they first create their instance. But how many firms work with more than one domain name for a brand extension, a line extension, a joint venture, or even an acquisition.
In this session, Michael Tucker from The Conversion Store covers everything you need to set up Marketo to work with multiple brands including domain name registration, to branded campaign operations, to lead routing rules, to analytics and reporting.
Download the PDF: https://www.demandmetric.com/content/digital-marketing-best-practices-report
It has been said that “All Marketing is Digital Marketing.” And with good reason! In the last decade (or less), the marketing environment has been transformed.
Marketing has moved from an environment in which traditional marketing, brick and mortar storefronts and Digital Marketing options all competed for the time, attention and resources of the marketing department to one in which Digital Marketing reigns supreme – with an occasional nod in the direction of the storefront, or traditional marketing (direct mail, print advertising, etc.)
One of the biggest challenges of Digital Marketing is the speed of which it has taken over the marketing organization, often in an ad hoc, uncoordinated fashion.
Demand Metric’s research has consistently shown that Digital Marketing has a very significant and positive impact on the organizations that are employing it when they do so by following best practices and processes in a coordinated, holistic approach.
In this Best Practices Report on Digital Marketing we will cover the Digital Marketing landscape in five distinct categories - Content Marketing, Social Media Marketing, Mobile Marketing, Video Marketing and Public Relations
True Stories of Marketing in Microsoft Dynamics CRM | ClickDimensionsExploreDynCRM
Met ClickDimensions kunt u uw marketingactiviteiten direct vanuit Microsoft CRM opzetten en alle digitale marketingactiviteiten vanuit CRM beheren.
Bijvoorbeeld door (marketing) e-mails vanuit uw CRM te genereren die direct gelinkt zijn aan uw klanten, contacten, marketinglijsten en bezoekers
van uw website. Als alle informatie in uw CRM systeem staat, wil u vanuit dat systeem ook de volledige controle hebben over uw marketingkanalen en materiaal. John Gravely neemt geeft u diverse praktijkvoorbeelden van functionaliteiten die ClickDimensions biedt.
TKM: A Glossary of Terms for MarTech (Marketing Technology)Anil Noorani
The influence of Technology on Marketing has never been greater.
Today the consumer demands a seamless experience throughout their purchase journey.
A joined up "Technology for Marketing" (MarTech) eco-system for all media channels will deliver improved brand awareness, an uplift in customer acquisition & retention and increased advocacy.
We have created this guide to define and clarify industry terms and create a point of reference for anyone involved in Marketing.
For more information on our services, please visit www.tkm-consultants.com
What do you do when you need to get your message out to people for whom you don't have email addresses? How do you get in front of a market that you want to target when you can't buy email lists (that's a no-no) and the target market you want is on social media? What if you're just seeing flat open rates on email and you need to revitalize your audience? Well, if you're like a growing population of organizations, you're turning to marketing automation to turn your content into leads and gaining a deeper understanding of your members.
Join us for a free interactive workshop to educate you on marketing automation, assess your organization's readiness and help you prepare a realistic timeline and budget.
This is for our CMO who is trying to get his people and marketing stack together. From infrastructure, backbone platforms, middleware, and all other marketing experiences, here’s a primer on the best of the best technology in marketing out there which we are widely using across multiple engagements. This is by no means a complete list but just a yardstick to figure out the way forward.
Download the PDF: https://www.demandmetric.com/content/seo-technology-overview
SEO is no longer just about search.
In fact, SEO, which in its early days focused primarily on keywords
(finding, optimizing, ranking), is now a baseline factor of a broader Internet
Marketing strategy across the Enterprise.
This new SEO-driven market segment that has been called Web
Presence Management (WPM) is based on the reality that keywords no
longer drive search results, but rather optimized content does.
As the SEO market matures, quality measures, such as reputation, trust,
content relevance and author authority, are replacing the old quantity
metrics, such as keyword rankings and link volume.
Advanced SEO solutions now weigh campaign performance metrics
(based on brand building, site traffic and conversion) more heavily than
keyword rankings.
This reality is based on changes in the way customers search, the
increasingly integrated omni-channel marketing environment and,
most notably, changes to Google’s Search Engine Results Page (SERP)
algorithms that favor page content freshness, density and content-rich
media over standard keyword search.
All of this means that Modern Marketing Organizations (MMOs) must
re-evaluate their SEO strategies, processes and campaigns.
In this report we will examine the state of the market, share results from the
SEO Benchmark Study, evaluate the strengths and weaknesses of 15 top
SEO solutions in our vendor landscape to help organizations choose the
best solution for them, highlight the current trends in SEO that will have an
impact on Enterprise SEO initiatives and provide some recommendations
for the way forward as SEO is redefined right before our eyes.
Demand Metric defines Search Engine Optimization Platforms
as those frameworks, tools and technologies that use searchrelated
functionally to secure high visibility and web presence
for brands, products, services and companies through the use
and management of elements, such as keywords, links, content
relevance and social signals tracking.
Download the PDF: https://www.demandmetric.com/content/content-marketing-solution-study
Our Content Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. Demand Metric defines content marketing as the strategies, processes and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows.
These strategies and activities include: Email Marketing, Multi-channel Campaign Management, Inbound/Search Marketing, Landing Pages, Lead Generation, Lead Management, Lead Scoring, Lead Nurturing, Social Marketing, Marketing Resource Management, Event Management, Engagement Marketing and Marketing Analytics.
The three foundation functions of marketing automation systems are – email marketing, campaign management and lead management. While the most advanced and sophisticated marketing automation systems have extending capabilities far beyond this base, these functions are core to a Marketing Automation system.
Learn how to support your Social CRM strategy through a rich set of analytics tools, alerts, buzz analysis and influencers engagement. You will see how to transform a post on social media into an opportunity for caring and selling, linked to you CRM system, to provide an exceptional customer experience.
Sherry Shi from Pitney Bowes Ecommerce Solutions and Nolin LeChasseur from Brainrider present a Better B2B Marketing case study at the Pardot Elevate 2011 conference about how Sherry used Pardot to achieve B2B marketing measurement nirvana.
This blog post will help you to get an idea about how to become a Digital Marketing Expert. And how you can grow your skill for the Beginner level.
Also, describe what are things and segments you need to know to build your career into this Digital marketing Sector.
Become A Digital Marketing Expert (Digital Marketing Tutorial)
Here is the list and time for Quick Summary: Check below youtube link for the video tutorial
00:02 – Overview of Digital Marketing/ How to Become a Digital Marketer
04:40 – Digital Marketing Opportunity WorldWide/ Why Digital Marketing
09:40 – Digital Marketing Opportunity for Bangladeshi People
12:45 – Bangladesh Job Market
15:11 – Top 10 Counties for Freelancing
16:11 – Why Bangladeshi People are Interested in Freelancing
18:47 – High Paying Job in Bangladesh
24:59 – Career Opportunity in Digital Marketing Sector
30:30 – Why Digital Marketing Course
32:56 – Career Deman in Digital Marketing Jon Market
36:57 – Become A Digital Marketer 37:05 Digital Marketing Channel
37:12 – SMO, SMM, SEM, SEO, Email Marketing, YouTube & Affiliate Marketing
01:01:35 – Marketing
01:06:09 – What is Digital Marketing
01:08:14 – Online Digital Marketing
01:11:33 – Offline Digital Marketing
01:13:00 – Different between Traditional Marketing & Digital Marketing
01:14:25 – Benefits of Digital Marketing
01:16:54 – Search Engine Optimization (SEO)
01:20:17 – Google Ads
01:22:21 – Social Media Optimization & Social Media Marketing
01:23:58 – Facebook & Instagram Ads & Campaign Planning
01:36:04 – Social Media Statistics (Facebook, Instagram, Twitter, LinkedIn, What’s app, YouTube)
01:38:06 – Content Marketing & Inbound Marketing
01:40:58 – E-mail Marketing
01:41:39 – Affiliate Marketing
https://youtu.be/AHP5ZUtc2Rw
https://asifrakib.com/digital-marketing-bangla-tutorial-for-beginner/
Hope this slide and video will help you to take action for your better career.
Thanks for reading and watching.
Presentation at Loriman Social Media Seminar on Automated Marketing Software Solutions. Features to look for, Solutions and Pricing. It is an overview of the landscape for software to power marketing, lead generation and sales.
Using Marketo for Multiple Brands | June 2020 Marketo Virtual User GroupsMichael Tucker
Most Marketo admins only think about setting up domain name and their brand identity when they first create their instance. But how many firms work with more than one domain name for a brand extension, a line extension, a joint venture, or even an acquisition.
In this session, Michael Tucker from The Conversion Store covers everything you need to set up Marketo to work with multiple brands including domain name registration, to branded campaign operations, to lead routing rules, to analytics and reporting.
Download the PDF: https://www.demandmetric.com/content/digital-marketing-best-practices-report
It has been said that “All Marketing is Digital Marketing.” And with good reason! In the last decade (or less), the marketing environment has been transformed.
Marketing has moved from an environment in which traditional marketing, brick and mortar storefronts and Digital Marketing options all competed for the time, attention and resources of the marketing department to one in which Digital Marketing reigns supreme – with an occasional nod in the direction of the storefront, or traditional marketing (direct mail, print advertising, etc.)
One of the biggest challenges of Digital Marketing is the speed of which it has taken over the marketing organization, often in an ad hoc, uncoordinated fashion.
Demand Metric’s research has consistently shown that Digital Marketing has a very significant and positive impact on the organizations that are employing it when they do so by following best practices and processes in a coordinated, holistic approach.
In this Best Practices Report on Digital Marketing we will cover the Digital Marketing landscape in five distinct categories - Content Marketing, Social Media Marketing, Mobile Marketing, Video Marketing and Public Relations
True Stories of Marketing in Microsoft Dynamics CRM | ClickDimensionsExploreDynCRM
Met ClickDimensions kunt u uw marketingactiviteiten direct vanuit Microsoft CRM opzetten en alle digitale marketingactiviteiten vanuit CRM beheren.
Bijvoorbeeld door (marketing) e-mails vanuit uw CRM te genereren die direct gelinkt zijn aan uw klanten, contacten, marketinglijsten en bezoekers
van uw website. Als alle informatie in uw CRM systeem staat, wil u vanuit dat systeem ook de volledige controle hebben over uw marketingkanalen en materiaal. John Gravely neemt geeft u diverse praktijkvoorbeelden van functionaliteiten die ClickDimensions biedt.
TKM: A Glossary of Terms for MarTech (Marketing Technology)Anil Noorani
The influence of Technology on Marketing has never been greater.
Today the consumer demands a seamless experience throughout their purchase journey.
A joined up "Technology for Marketing" (MarTech) eco-system for all media channels will deliver improved brand awareness, an uplift in customer acquisition & retention and increased advocacy.
We have created this guide to define and clarify industry terms and create a point of reference for anyone involved in Marketing.
For more information on our services, please visit www.tkm-consultants.com
What do you do when you need to get your message out to people for whom you don't have email addresses? How do you get in front of a market that you want to target when you can't buy email lists (that's a no-no) and the target market you want is on social media? What if you're just seeing flat open rates on email and you need to revitalize your audience? Well, if you're like a growing population of organizations, you're turning to marketing automation to turn your content into leads and gaining a deeper understanding of your members.
Join us for a free interactive workshop to educate you on marketing automation, assess your organization's readiness and help you prepare a realistic timeline and budget.
This is for our CMO who is trying to get his people and marketing stack together. From infrastructure, backbone platforms, middleware, and all other marketing experiences, here’s a primer on the best of the best technology in marketing out there which we are widely using across multiple engagements. This is by no means a complete list but just a yardstick to figure out the way forward.
Download the PDF: https://www.demandmetric.com/content/seo-technology-overview
SEO is no longer just about search.
In fact, SEO, which in its early days focused primarily on keywords
(finding, optimizing, ranking), is now a baseline factor of a broader Internet
Marketing strategy across the Enterprise.
This new SEO-driven market segment that has been called Web
Presence Management (WPM) is based on the reality that keywords no
longer drive search results, but rather optimized content does.
As the SEO market matures, quality measures, such as reputation, trust,
content relevance and author authority, are replacing the old quantity
metrics, such as keyword rankings and link volume.
Advanced SEO solutions now weigh campaign performance metrics
(based on brand building, site traffic and conversion) more heavily than
keyword rankings.
This reality is based on changes in the way customers search, the
increasingly integrated omni-channel marketing environment and,
most notably, changes to Google’s Search Engine Results Page (SERP)
algorithms that favor page content freshness, density and content-rich
media over standard keyword search.
All of this means that Modern Marketing Organizations (MMOs) must
re-evaluate their SEO strategies, processes and campaigns.
In this report we will examine the state of the market, share results from the
SEO Benchmark Study, evaluate the strengths and weaknesses of 15 top
SEO solutions in our vendor landscape to help organizations choose the
best solution for them, highlight the current trends in SEO that will have an
impact on Enterprise SEO initiatives and provide some recommendations
for the way forward as SEO is redefined right before our eyes.
Demand Metric defines Search Engine Optimization Platforms
as those frameworks, tools and technologies that use searchrelated
functionally to secure high visibility and web presence
for brands, products, services and companies through the use
and management of elements, such as keywords, links, content
relevance and social signals tracking.
Download the PDF: https://www.demandmetric.com/content/content-marketing-solution-study
Our Content Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. Demand Metric defines content marketing as the strategies, processes and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows.
These strategies and activities include: Email Marketing, Multi-channel Campaign Management, Inbound/Search Marketing, Landing Pages, Lead Generation, Lead Management, Lead Scoring, Lead Nurturing, Social Marketing, Marketing Resource Management, Event Management, Engagement Marketing and Marketing Analytics.
The three foundation functions of marketing automation systems are – email marketing, campaign management and lead management. While the most advanced and sophisticated marketing automation systems have extending capabilities far beyond this base, these functions are core to a Marketing Automation system.
Learn how to support your Social CRM strategy through a rich set of analytics tools, alerts, buzz analysis and influencers engagement. You will see how to transform a post on social media into an opportunity for caring and selling, linked to you CRM system, to provide an exceptional customer experience.
Sherry Shi from Pitney Bowes Ecommerce Solutions and Nolin LeChasseur from Brainrider present a Better B2B Marketing case study at the Pardot Elevate 2011 conference about how Sherry used Pardot to achieve B2B marketing measurement nirvana.
This blog post will help you to get an idea about how to become a Digital Marketing Expert. And how you can grow your skill for the Beginner level.
Also, describe what are things and segments you need to know to build your career into this Digital marketing Sector.
Become A Digital Marketing Expert (Digital Marketing Tutorial)
Here is the list and time for Quick Summary: Check below youtube link for the video tutorial
00:02 – Overview of Digital Marketing/ How to Become a Digital Marketer
04:40 – Digital Marketing Opportunity WorldWide/ Why Digital Marketing
09:40 – Digital Marketing Opportunity for Bangladeshi People
12:45 – Bangladesh Job Market
15:11 – Top 10 Counties for Freelancing
16:11 – Why Bangladeshi People are Interested in Freelancing
18:47 – High Paying Job in Bangladesh
24:59 – Career Opportunity in Digital Marketing Sector
30:30 – Why Digital Marketing Course
32:56 – Career Deman in Digital Marketing Jon Market
36:57 – Become A Digital Marketer 37:05 Digital Marketing Channel
37:12 – SMO, SMM, SEM, SEO, Email Marketing, YouTube & Affiliate Marketing
01:01:35 – Marketing
01:06:09 – What is Digital Marketing
01:08:14 – Online Digital Marketing
01:11:33 – Offline Digital Marketing
01:13:00 – Different between Traditional Marketing & Digital Marketing
01:14:25 – Benefits of Digital Marketing
01:16:54 – Search Engine Optimization (SEO)
01:20:17 – Google Ads
01:22:21 – Social Media Optimization & Social Media Marketing
01:23:58 – Facebook & Instagram Ads & Campaign Planning
01:36:04 – Social Media Statistics (Facebook, Instagram, Twitter, LinkedIn, What’s app, YouTube)
01:38:06 – Content Marketing & Inbound Marketing
01:40:58 – E-mail Marketing
01:41:39 – Affiliate Marketing
https://youtu.be/AHP5ZUtc2Rw
https://asifrakib.com/digital-marketing-bangla-tutorial-for-beginner/
Hope this slide and video will help you to take action for your better career.
Thanks for reading and watching.
Presentation at Loriman Social Media Seminar on Automated Marketing Software Solutions. Features to look for, Solutions and Pricing. It is an overview of the landscape for software to power marketing, lead generation and sales.
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.
At MarkSpace Media, the clients’ business interest is our pivotal focus, which is exactly why we add in the right mix of ingredients to give our clients a worthwhile transaction experience. We have a dedicated team of professionals that are handpicked to do what they do best. These are people who have seen more than a couple of springs working with B2B Lead Generation and Demand Generation companies and possess tested expertise at the job.
Demand Generation Strategy is one of our core competencies hence, we have a tendency to be able to acquire the most-refined leads that help in promoting your brand. By selecting to outsource B2B Lead Generation and Demand generation services to MarkSpace Media, you’re able to get the advantage of Sales-Ready Leads while not having to do it yourself or mentor your team in generating these leads.
Inbound marketing helps you attract customers with content designed to attract qualified prospects, convert them into leads and customers, and grow your business.
Digital marketing refers to the use of all internet-based marketing efforts. It's about sharing content with the aim of engaging and influencing potential customers, driving website traffic, generating leads and ultimately converting those leads to sales.
Digital training India is one of the best digital marketing training courses institute in east Delhi. We provide all digital courses at affordable prices. We delivered a quality education as per digital industries requirements. We are participating in digital India program and motivating our students to become a part of digital world.
Understanding the need of Multiple Channel E-Marketing along with it's top notch scores and features. Multichannel, Cross-Channel and Omni Channel marketing strategies plays an vital role in Sales. Apart from this tools like Analytics, MCR and CRM helps in significant manner to drive out best of the best.
Channel Marketing Management Software offers the advantage of accelerating the scaling of your marketing endeavors and promptly tracking their effectiveness. Any business that engages with its target audience using multiple channel partners can greatly profit from this software. Continue reading to gain a comprehensive understanding of this software and learn how it can be leveraged to establish a strong brand presence while enhancing sales and revenue.
Ask An Expert: WordPress Product Catalogs With Rob MarlbroughFandom Marketing
View our presentation from our March 2017 Ask An Expert event featuring Rob Marlbrough, Technology Director at Fandom Marketing and Christopher Hartig, Sr. Digital Marketing Manager at Bumble Bee Seafoods®. Learn how businesses are using WooCommerce to grow their eCommerce sector.
Learn what’s next in digital marketing with 34 trends to guide your 2017 strategy. Among these trends get the latest stats on paid social, the rise of Millennials using non-Facebook apps like Snapchat, and the growing popularity of video across all social networks. Get the latest on mobile and wearable technology, and predictions on virtual reality as the future communication of choice. Plus more trends coving social media, email marketing, digital advertising, and eCommerce.
“Integrating Social Media With Paid Social” was presented by Melonie Gallegos, Chief Social Strategist of Fandom Marketing, in a partner webinar with Katana.
Turn your content marketing into engaging advertising with on social media. Advertising in social media improves reach in social networks to get more eyeballs on your content, in turn increasing sharing and engagement.
Social Media By The Numbers: 70+ Mind-Blowing Social Media StatsFandom Marketing
Get a handle on current trends from Facebook to Snapchat in our compilation of over 70 social media stats. We’ve sourced the most credible data through 2015 from Pew Research to private studies to learn how people, customers, and businesses are using social media.
Event Social Media Measurement Toolkit EventTech 2014Fandom Marketing
“Using Social Media As ‘The’ Event Measurement Toolkit” presented at EventTech 2014 in Las Vegas by Melonie Gallegos, Chief Social Strategist, of Fandom Marketing.
Social media is measurable as any other marketing tactic. Learn the top social media metrics every event marketer should be tracking and how to define key performance indicators to measure the success of your events. Find out which metrics are best used for event marketing and how to create a measurement plan that fully leverages the reach and power of social to map back to the live event. Without freaking out your executives!
Integrating Social Media Activity Across Communications and Engagement MarketingFandom Marketing
Brands with integrated communications provide the best customer experience. Here you will learn ways to leverage social media content, UGC and social network activity across marketing channels to engage audiences.
Presented by Melonie Gallegos on May 16, 2014 at Interactive Day San Diego.
Learn the secrets of the pros. Melonie Gallegos and Anne McColl share tips for designing images for use on the web. Find out how to size your Facebook photos for perfect display, learn the difference between RBG and CMYK, and get free tools for image editing. This guide is a must-have for every content marketer!
Social Event Marketing Top Ten contains actionable tips for making your event buzz using social media.
Presented by Melonie Gallegos on October 25, 2012 to professional corporate planners at an event hosted by The Performance Group.
Learn the unique language of Twitter, definitions, the do's for success and how Twitter benefits businesses.
Presented by Melonie Gallegos on August 23, 2012 to San Diego's Rotary Club 33.
Learn how to use social media to market your restaurant or venue and generate buzz through onsite events.
Presented by Rob Marlbrough to Hospitality, Financial, Technology Professionals (HFTP) in May 2012.
Events bring social media to life. Learn tips and tricks for incorporating social marketing into event planning.
Presented by Melonie Gallegos in a private corporate event planners' lunch and learn session.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
1. Delivering ROI
with Marketing
Platforms
Growing Brands With Fans
Presented by
Rob Marlbrough, Co-Founder, CTO
2. Introduction &
Background Growing Brands With Fans
Over 15 years experience in corporate IT management,
most recently at the company that developed Apple's 2011
iPad App of the Year, managing salesforce.com, database,
and analytics integration.
A San Diego Magazine Top Tech Exec Award nominee,
founded Web Wizards Hosting and Minglestream, and now
co-founder and CTO of Fandom Marketing, a marketing
firm specializing in social media.
Say hi on twitter: @DowntownRob
Follow the brands:
@FandomMarketing, @WebWizards, @Minglestream
3. Marketing Platforms
Building Blocks Growing Brands With Fans
What makes up a well-rounded marketing system?
Core platforms and tools must work together:
● Customer Relationship Management (CRM)
● Analytics
● Marketing Automation (MA)
● Content Management System (CMS)
4. Marketing Platforms
Building Blocks Growing Brands With Fans
There are other systems that could be integrated:
● Email marketing
● Search
● e-Commerce
● Social Media
● Text messaging
5. Marketing Platforms
Building Blocks Growing Brands With Fans
Each platform contributes a different value to the marketing
ecosystem
CRM is the Who.
CMS is the What.
Analytics is the How.
MA is the Why.
6. Marketing Platforms
CRM is the Who Growing Brands With Fans
Traditional CRM: collects
detailed demographic and
transaction data about
prospects and customers.
Social CRM: Exploring how to
capture social, web site visitor,
and other data to analyze and
measure behavior, deliver
personalized content matching
individual interests.
7. Marketing Platforms
Analytics is the How Growing Brands With Fans
Typical analytics track and
then measure how your
prospects and customers are
engaging with your platforms.
With today's tools like Google
Analytics, you can track and
measure individual paths,
create automated responses
to those paths, and deliver
dynamic content based on
patterns.
8. Marketing Platforms
Automation is the Why Growing Brands With Fans
Marketing automation can be
used to deliver content that
targets why prospects
engaged with your platforms,
help build ongoing
relationships.
9. Marketing Platforms
CMS is the What Growing Brands With Fans
A CMS is the core of
publishing content: add,
revise, approve, publish.
Today's CMS systems add
automation including
distribution, search engine
optimization (SEO), social
media, mobile, email,
syndication, and more.
10. Marketing Platforms
CMS is the What Growing Brands With Fans
The fastest growing CMS
is Wordpress.
Started as a blogging
platform, it now powers
49% of the top tech web
sites including Mashable,
TechCrunch, etc.
Community driven, with
over 19,000 plugins.
11. Marketing Platforms
Delivering the ROI Growing Brands With Fans
ROI can be boosted in a
few ways:
● increasing efficiency =
increased results for
the same spend
● decreasing costs =
same results for less
spend
● increasing efficiency
and decreasing costs =
increased results AND
less spend
12. Marketing Platforms
Delivering the ROI Growing Brands With Fans
Using scalable open source
software can bring the biggest
boost to ROI.
It can increase efficiency
through automation and
scalability.
It can save thousands of dollars
in licensing fees.
It's not for everyone. It takes
trust, skill, and guts.
13. Marketing Platforms
Delivering the ROI Growing Brands With Fans
A safer hybrid approach:
Choose marketing platforms
that have license-free options
but sell enterprise support, and
phase out their support over 1-2
years, developing or hiring
expertise in-house.
Win, win, win.
14. Marketing Platforms
Delivering the ROI Growing Brands With Fans
ROI-boosting platforms of
choice:
CRM: Sugar CRM
CMS: Wordpress Core
Automation: Wordpress plugins
Analytics: Google Analytics
Bonus platforms:
For email: Mailchimp
For social: Sprout Social
15. Marketing Platforms
Making the Transition Growing Brands With Fans
Started with:
● Salesforce ($56K annually)
● Boomi database integration platform ($20K annually)
● custom licensing platform
● custom e-commerce
● custom CMS
Transition to:
● Sugar CRM
● Wordpress for web site CMS, and e-Commerce
● stand-alone licensing service (API) distributes keys
● Saving $76K annually, simplified, more reliable system
16. Marketing Platforms
More Information Growing Brands With Fans
Resources with more information:
Wordpress and marketing platform independence:
http://www.building43.com/blogs/2011/01/26/marketing-platform-independence/
Developing a Content Marketing Platform:
http://www.clickz.com/clickz/column/2173985/developing-operating-content-
marketing-platforms?utm_source=twitterfeed&utm_medium=twitter
22 Social Media Marketing Platforms
http://www.toprankblog.com/2010/09/22-social-media-marketing-management-
tools/
17. Any questions?
Growing Brands With Fans
Web: fandommarketing.com
Twitter: @FandomMarketing
Email: rob@fandommarketing.com