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NFC Boring To Interesting - Shanghai Contacless Conference
- 1. How to make NFC boring to make it interesting ? Lionel Brahami, CEO | Famoco Ltd. Contacless Technology Congress | March 2010, Shanghai
- 2. Introduction
- 5. The Promises & The Problems of NFC
- 13. My Belief
- 14. Connected life style will be key driver for NFC take off.
- 15. Magic vs. Boring
- 17. Magic? Arthur C. Clarke English Writer of Science Fiction “ Any sufficiently advanced technology is indistinguishable from magic”
- 18. Magic is for Magicians!
- 19. Boring? “ When a technology becomes boring, that's when the social effects become interesting.” Clay Shirky , Professor, NYU Author, “Here Comes Everybody” On Social and economic effects of Internet technologies
- 20. Turn it on
- 24. What Can We Learn From 3G?
- 31. Bump Data Transfer Made Social
- 32. Start the App …
- 33. Bump …
- 34. Bump …
- 35. Then share !
- 37. Video
- 46. How ?
- 59. SDK & Features
- 66. Thank you !
Editor's Notes
- I
- And most important, it’s not FUN. Not FUN at all !
- Although I still get few advantages, as online top-up and online information. I still don’t have any breaking thorugh advenatges to adopt NFC & Mobile contactless services.
- This man is Arthur C. Clarke, a Science Fiction English writer << NEED SOME OF HIS BOOKS REFERENCES >> And he said that a greatly advanced technology is like magic ! Which maybe the case for NFC !
- But users don’t want magic ! They leave Magic to magicians, What they want is something they can use without thinking.
- This man is Clay Shirky Professor in New York University. He is the Author of “here Come Everybody, an essay on Social & Economic effect of internet technology and social media. And he said that technolgies have real social impact when that very technology become boring. Means so present into your life that you don’t even notice it.
- ?????
- ???
- For me, 3G is very interesting, because as for NFC, 3G came with great promises: You’ll be able to Video Phone your girlfriend, download and watch movies, watch TV …
- But the reality is very much different: Video phone almost never used, video download is a free service for short video and TV is broadcasted.
- But let’s look at what are the 3G succesful services in Japan: - Browser based small Flash Game, Game that can be played quickly in a train or a bus, mobile social network where people can interact and exchange. And few other service that use high speed internet service provided by 3G.
- So if we look closed, we can see that the elements of successful 3G services are: Something the user can interact with quickly; quickly and often, with a quick response time. Something with a social interaction, where people can interact, exchange between each other.
- Here I believe there is something to learn for NFC Because small access, quick response is the nature of NFC.
- Let look now at few interesting things into mobile social media
- This startup company call BUMP has already raised. They propose to exchange information by juts bump 2 iphones together. http:// bu.mp/videos.html
- It’s pretty simple, start the App.
- Bump the 2 iphones together,
- And share some selected content.
- I spare you the tech talk here … I prefer to show you a video
- There are of course other ways to exchange the same information between 2 handsets, but what makes it interesting here is the interactifity, they way you can actually initiate the p2p communication between the 2 iPhones.
- Let’s look at GPS and localization http:// foursquare.com/learn_more